Marketing Portfolio
Jenifer Andrea Garrido Barahona 5th Bilingual Â
#2
Index
Cover Unit 3 Bonds • Definition • Pictionary Stocks and Shares • Definition • Pictionary Job Description and Job Satisfaction • Job title addreviations • Pictionary Letters of enquiry and application • Advice on job application • Inquiry Letter Practice Partial Test Essay • What I learn?
Cover Unit 3
Bonds Â
A bond is a debt investment in which an investor loans money to an entity (corporate or governmental) that borrows the funds for a defined period of time at a fixed interest rate. Companies, municipalities, states and U.S. and foreign governments to finance a variety of projects and activities use bonds. Bonds are commonly referred to as fixed-income securities and are one of the three main asset classes, along with stocks and cash equivalents.
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Pictionary
Cash Flow • The money a company receives minus the money it spends during a certain period.
Equity • Part ownership of a company in the form o stocks or shares.
Mutual funds • Funds operated by investment companies that invest people's money in various assets.
Pension funds • Funds that invest money that will be paid to people after they retire from work.
Principal • The amount of capital making up a bond or other loan.
Maturity • The length of time for which a bond is issued (until it is repaid).
Coupon • The amount of interest that a bond pays.
Insolvent or bankrupt • Unable to pay debts.
Creditors • People or institutions to whom money is owed.
Dividends • Payments by companies to their shareholders.
Market makers • Businesses that buy and sell securities.
Bid • The price at which a buyer is prepared to buy asecurity at a particular time.
Offer/ Offer price • The price at which a seller is prepared to sell a security at a particular time.
Yield • The rate of income an investor receives from a security.
Soared (to soar) • Rose quickly
To kickstart • To revive or stimulate something.
Benchmark • A standard used when comparing other things.
Slump, Recession, depression • A period when the economy is contrcting (three different words)
Rally • An improvement or increase in prices.
Defaulting • Failing to repay a loan.
To go bust • Another world for going bankrupt.
Stocks and Shares
Stock A portion of ownership in a corporation. The holder of a stock is entitled to the company's earnings and is responsible for its risk for the portion of the company that each stock represents. There are two main classes of stock: common stock and preferred stock.
Share A certificate giving the person or company listed a portion of ownership in a stock, mutual fund, or some other investment vehicle. A share is the smallest unit of ownership. They may be bought or sold on or off an exchange.
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Pictionary
Rocketed • To rise rapidly.
Crashed • To collapse or fail suddenly.
Shot up • To increase rapidly.
Revived • To become active again.
Looming • A rising appearance, as of something far away.
Plummeted • To drop down.
Slightly • In small measure or degree.
Slipped • To decline.
Recovered • To obtain the return of something lost.
Securities • Documents showing that you own shares in a company.
Plunge • To descend very suddenly or steeply.
Job description and job satisfaction Â
Job title abbreviation. CEO
CIO
PA
HRM
Director R&D
PRO
• Chief Executive Officer • Chief Information Officer • Personal Assistant • Human Resource Management. • Research and Development • Public Relations Officer
Pictionary
Performance • How well parts of the company are doing.
Marketing • Put new products on sale.
Recruitment • Finding new staff fo the company.
Accountant • Person who looks after financial records.
Easing • Reducing, making easier.
Project team • Groups of people who work together on a project.
Targets • Objectives which a company or team decides it wants to reach.
Budget • Money which is reserved for a particulary activity.
Meeting deadlines • Doing things within the correct time.
Challenging • Difficult and demanding
Firing • Dismissing someone from their job.
Cashier • Employee who takes your money at a supermarket.
Customer Service • Giving customers good treatment.
Selling point • Something which attracts customers.
Part-tie job • Job which is only for part of the working week.
Supervisor • Person who makes sure a job is done properly.
Pull the wool over someone's eyes • Trick or deceive someone.
Letters of enquiry and applications Â
Advice on job applications. Include a photograph with your application.
Your letter of application should not be longer than one page.
Mention your hobbies and interests.
Ask someone to check you application before sending it.
Include names, addresses and telephone numbers of referees.
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Send your application by email.
Tell the truth about yourself in your application.
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Follow you application with a phone call.
Inquiry Letter
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Practice
Partial Test
Essay
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What I learn? This unit I learned many things, some of them are: bonds, share and stocks, job description and inquiry letter. In my opinion the most difficult topic was bonds, because at first I cannot understand some meanings and the difference between bonds, shares and stocks. I am very glad with the teacher because she helped us when we have a doubt and she has all the patient with us. This unit I learned a lot, and this topics are amazing and I want to know more about this.
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