Marketing Portfolio
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Jenifer Andrea Garrido Barahona 5th Bilingual
Index Cover Unit Telephone Skills Phone-answering tips to win business Personal Opinion Promotional activities and branding Pictionary Definition about Promotional activities and branding Personal Opinion New Product Development Pictionary Definition about new product development Personal Opinion Provocation Presentation Activities and Partial Exam Reflective Essay
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Telephone Skills
Phone-answering tips to win business How you answer the phone says a great deal about your business. Phone-answering skills are critical for business. The telephone is still most businesses’ primary point of contact with customers. And the way you answer your company’s phone will form your customer’s first impression of your business. 1. Answer all incoming phone calls before the third ring. 2. When you answer the phone, be warm and enthusiastic. Your voice at the end of the telephone line is sometimes the only impression of your company a caller will get. 3. When answering the phone, welcome callers courteously and identify yourself and your organization. 4. Keep your voice volume moderate and speak slowly and clearly when answering the phone, so you caller can understand you easily. 5. Always ask the caller if it’s all right to put him or her on hold and don’t leave people on hold for longer than is necessary, only for 30 to 45 seconds.
Personal Opinion In my opinion when you answer the phone is your first impression also the first impression of the company. It is important that you learn how to answer the phone because you can not talk to an executive like you do with a family or friend. Another thing that it is important is that when you talk with the caller, the volume that you use must be correct and the caller must understand you when you talk. Â
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Promotional activities and branding Â
Pictionary
• A design which represents a company or product.
Logo
• Change.
• Spend extra.
Pay a premium
• Increase.
Multiply
• Method.
Switch
Approach
• Relaxed, satisfied and not worried about dangers.
• Change themselves radically.
Complacent
Reinvent themselves
• Job.
Task
• Attractiveness.
Appeal
• Start selling for the first time.
• Tactics/tricks .
• Shops, supermarkets, etc.
Launch
Ploys
Retail Stores
• The activity of keeping good relations between an organization and the outside world. Public Relations
• Build on an existing success.
• Start using.
Hyped
Log on
• Concentrated on.
• Visits.
• Publicised strongly.
Focused on
Hits
Capitalise On
• Knowledge that a certain brand exists.
• How much of the market is taken by a particular product.
Brand awareness
Market share
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Promotional Activities A brief definition about Promotional activities is that Promotional activities are used by companies to promote their product or service. Many times companies will give away a sample of their product or discount in hopes that it will increase their business.
Branding The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Personal Opinion Promotional activities are the way that companies used to catch the attetion of future customers and also promote their product or service and branding is the process to create an original and innovate brand that people always remember.
New product development Â
Pictionary
• Abilities needed to start a new business
• Expensive, high-quality
• Starting
Up-maker
Founding
• Too expensive
• Increasing very fast
• Income/ revenue from a shop
Prohibitive
Soared
Takings
• A product only bought by a small, specialised group of customers. A niche product
• Become a popular product
• Selling it in their store.
Take off
Stocking
• Selling more than
• New types of product
Outselling
New lines
• The projected turnover for 2010 was $345,000 for the shampoo. Expected or estimated sales
Entreprene urial skills
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New Product Development Process of developing a new product or service for the market. This type of development is considered the preliminary step in product or service development and involves a number of steps that must be completed before the product can be introduced to the market. New product development may be done to develop an item to compete with a particular product/service or may be done to improve an already established product. New product development is essential to any business that must keep up with market trends and changes.
Personal Opinion The development of a new product is important becuase when a company or a person who wants to enter in the business world, they need to offer a new product to the customers, but this product needs to be accessible for them.
Provocation Presentation Â
Activities and Partial Exam Â
Reflective Essay Â
Reflective Essay
In this unit I learned many things, things that might help me in the world of business, for example I learned that it is very important to answer the phone with good attitude and courtesy also that the caller understand me. Another thing that I learned this unit is that some companies promote their products in different ways and when a person or company want to create any product they need to be original and creative, because in this way they can catch the attention of the customers. It was a good unit and enjoy the activities that we had and also the new book, because even though it was another book, the activities and the explanations were excellent.