MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title:
Module Leader/Tutors: Amber Smith,
YCN Cath Kidston
Andy Lodge, Simon Harrison, Phil M
(Collaboration with Lisa Collier) Module Credits: 60
Weighting of Brief within Module: 100%
Context (Taken from YCN brief) If you wanted to buy an ironing board cover in the early 1990s you had limited options. One: utilitarian grey. Two: ʻcomedyʼ – think a man in his underwear. Cath Kidston realised there must be a way to update something traditional with a modern, unexpected new look, and cheer up a dull chore in the process. Having recently opened a shop selling vintage fabrics, bits and pieces collected from flea markets, and car boot sales, and old furniture repainted in bright colours inspired by the interiors of her childhood home, it was inevitable that Cath would start designing her own prints and products. A floral print ironing board cover was one of the first Cath Kidston products and it caught the attention of customers and press alike, helping to establish the brand. 20 years on weʼre still cheering up the everyday with our fresh, witty take on design. Weʼre known for our original, practical products and cheerful, colourful prints which have a hint of nostalgia but are always fit for modern life. We are The Home of Modern Vintage, and now have more than 130 stores worldwide. Brief or Tasks Produce a repeat tile print pattern to fit in with the Cath Kidston range and which could be applied across different women’s fashion, accessories and homeware range. The pattern should be based on an aspect of ‘British humour and cheekiness’ and ‘English heritage’. The pattern should be submitted in both repeat tile and stepped out versions, and shown in three different colourways using a maximum of 12 colours. Preparation/Research suggestions Research current Cath Kidston products and patterns to make sure the print is coherent with their brand and style. Consider possible developments and applications of the print.
Evidence – for this project students should submit Print design shown through both repeat tile and stepped out versions in 3 different colour schemes. Pattern applied to different products Possible extensions to the YCN brief requirements
Briefing: Monday 30/09/2013
Deadline: Thursday 22/05/2014