Brief #2 - The Importance of Play
Self initiated branding brief
Brief #2 Propose a charity programme which aims to bring arts and games into the curriculum of schools across Africa.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Brief, Deliverables & Concept
Brief #2 - The Importance of Play
Brief -
Concept -
Propose a charity programme which aims to bring arts and games into the curriculum of schools across Africa.
Play is a proposal for a charity programme which relies on sponsorship from individuals to provide schools in Africa with information and equipment to bring arts and games into the early years curriculums. While many schools in rural Africa are improving,, a large number still struggle to include creativity and exploration into the lives of their students.
Deliverables -
Self initiated branding brief
A charity programme solution including a pack to be sent to schools, a pack to be sent to sponsors and a website design.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Background & Research
Brief #2 - The Importance of Play
Background The concept and idea for this brief came from my experiences working with a school in Uganda in August/September 2013 and at a school in one of Cape Town’s townships in 2007 where much of the education the children received was repetition and memorisation. The charity I worked with in Uganda aimed to bring exploration and creativity into schools by providing playgrounds and basic arts and games lessons. However,
Self initiated branding brief
Primary & Secondary Research there is such a large demand to this charity (East African Playgrounds) that they have to keep schools on a waiting list. The idea for Play is that it could be a charity programme that schools which are kept on waiting lists for other larger scale improvements from existing charites could become a part of to set them off in the process of integrating arts and games into their schools.
The background of this brief came through my own personal experiences and primary research of working with schools in both Uganda and South Africa so I have seen first hand the impact bringing arts and games into these schools makes. The main bulk of inspiration and research for this brief was primary in the sense that I have produced the branding for a charity that is similar to ones I have worked with in the past but I also researched heavily into the content of the booklets I put together. For example, I compiled
large amounts of information on the benefits of play to children in their early developmental years and aimed to present this information in a way which would attract the schools into taking it on board. I also aimed to use some of the same techniques for production as we had used when working in Uganda with similar arts and games booklets as these are the cheapest production costs but also most fitting to the purpose.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Contextual Research
Brief #2 - The Importance of Play
Self initiated branding brief
Contextual research I have looked for this brief into how charities and childrens programmes brand themselves and I noticed that the ones which I thought were more successful were much more colourful, and were directed at both children and adults. I also noticed that it seemed important for the brand image to be adaptable across different products and when communicating to different audiences.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Design Development
Brief #2 - The Importance of Play
Self initiated branding brief
Initial design development For this brief, I began by creating a custom typeface that could be used throughout the entire brand. This was then developed into the logo and the smiling face was added to strengthen the idea of play. I tested several different colour schemes, such as the black and red and the orange and green variations, and after giving it more consideration, decided to colour code the different sections of the charity in an effort to make it more useable by a wide audience. I then picked the 4 colours (as shown on the bottom
row) and assigned each to a different section of the charity. The logos then became adaptable within 10% hue differences of the 4 main colours. The logo also developed so that the eyes of the face would be directed at the main content of the application.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
School Pack
Brief #2 - The Importance of Play
Self initiated branding brief
Contents of the school pack The first of the 3 main deliverables I set myself to produce was a pack that is sent to each school that receives a sponsor. This pack would contain the information the school needed to begin addind arts and games into their curriculum, basic equipment for running the arts and games, an official form to request more equipment, a welcome booklet, and the booklet introducing the benefits of play to children.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Sponsor Pack
Brief #2 - The Importance of Play
Self initiated branding brief
Contents of the sponsor pack The second of the three main deliverables is the pack sent out to sponsors. To save costs, it is posted in a simple envelope with the Play logo on the front, but contains a welcome booklet, bookmarks, postcards for the sponsor to use to spread the word of the charity to their friends, a poster and the same booklet about benefits of play that the school would receive.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Booklets
Brief #2 - The Importance of Play
Self initiated branding brief
Background One of the main elements of this brief was the five booklet designs. I decided to keep these fitting within the colour coded scheme I had set out for the logos. The activities and creativity booklets both take the same layout and are spiral bound with protective covers as they would be used within classrooms and from the experience I had in Uganda, the booklets we had similar to
these needed protection. The other booklets are modelled off the same grid system and aim to be visually engaging through the use of colour. The benefits booklet (orange one) uses duotoned images to further engage the reader.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014
Website
Brief #2 - The Importance of Play
Self initiated branding brief
Website The third main part of how the charity would function is a simple website which is colour coded in the same way as the booklets and other elements of the brand. The website is a place where sponsors could get information and updates about their school, where schools can log in to gain more lesson plans and it also acts as basic promotion for the charity.
Andrea Hannah Cooper - OUGD603 Extended Practice 2014