ALCHEMIE eau de parfum
‘Alchemy, the medieval forerunner of modern day chemistry, is based on the supposed transformation of matter, and was developed from Hermetic principles of mythology, religion and spirituality into experimental processes and scientific techniques which are still recognisable today.’
Fire is not only one of the four elements in ancient and medieval philosophy and in astrology, but also a catalyst to both initiating and completing metaphysical demonstrations. Fire represents the characteristics of movement and being transformed out of limitations, thus demonstrating the total embodiment of passion and desires. Feu and its accompanying symbol epitomizes the sense of raw physicality.
Mercure represents the simple qualities retrieved by the human mind concerning passivity, resolution and surreptitious movement. This interior emotion alludes to themes of metaphysical balance and relations, while working as an emblem of transmutation, changing base metals into gold. Mercure takes the symbolisations of the element of Mercury and transforms them into a sense of flawless, sublime adoration.
Antimony, the naturally occuring chemical element, has been known since ancient times, and historically was associated with the manifestation of a wild nature within humankind. The scent of Antimoine encapsulates these animal tendencies and playing on a tame and docile demeanour, metamorphoses it into an exhalting feeling of excited euphoria.
Quinta essentia, the fifth element after fire, water, earth and air, is said to permeate all nature and is a constituent matter of the celestial bodies. Traditionally a medicine, it is also synonymous with the search for the Philosopher’s Stone and everlasting life. Quintessence is the epitome of elegance and dignity, bridging the disparity between tempestuousness and tranquillity.
The perfume box works using the principles of a puzzle box. Alchemy itself was a closely held secret and the packaging attempts to convey the special, almost magical nature of the ‘emotions in a bottle’ contained inside. The audience interacts with the packaging, searching for the opening as there is no visible lid, the box itself is designed to be simple, mirroring the classy, elegance of the brand values.