Brief title: Environment Typography Environment - Envirotype Background Explore the relationship between typography and different environments. Discover the type that is lurking - often unobserved - or there for all to see. Seek out typographic forms or structures that create typographic compositions either in their own right as a single object or as an intersection of elements creating a juxtaposition of typography. How is typography reflected in different environments? And how can type be arranged and manipulated to become an extension of the environment?
The Brief Does the environment create typography or typography create the environment? Create a range of products which explore the observations made between typographic structures and different environments. The products should intertwine and work together as a set, with a solid concept from the research as a base for the design work.
Considerations The final products and explorations are not restricted or limited to the Roman alphabet, and other languages/locations should be considered.
Target Audience The design and products should be aimed at design and architecture students who have a knowledge of and appreciation for typography.
Mandatory Requirements A body of research, both primary and secondary, showing a thorough exploration of the relationship between typography and different environments.
Tone of Voice The tone of voice should be light hearted and friendly.
Deliverables Print and web solutions, considering a range of different products which would work fluidly as a set.
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper
Creating the imagery - using photographs of different environments and applying typographic shapes to the image
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper
Printed response - billboards and signs on bus stops showing the typographic environment within the environment it came from
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper
Web response - iPhone app to create your own typographic environment images
Welcome screen
Take photograph
Choose typeface
Finished typographic image
OUGD504 - Design for Print & Web Progress Crit
Andrea Hannah Cooper