musure
Problem Situation People nowadays listen to music in automatic mode, they have forgotten about the momentum.
“Revolutionize the way we live music.”
Insights Scientists have known for some time that even a fetus in the womb can hear music and react to it. It starts moving its limbs in an attempt to dance though it does not even know what dance is. - Roger Brenshofl in The Relationship Between Dance and Music
Our brain is hardwired to make us move and synchronized with music regardless of our intention. When we listen to music, our “audio-visual� mirror neurons in premotor areas are activated by the actions involved in producing music. -WHY DOES MUSIC MAKE YOU WANT TO DANCE?
Let your body move to the music.
Music activates the cerebellum, at the base of the brain, which is involved in the coordination and timing of movement. We are sensitive and attuned to the movements of others' bodies, because similar brain regions are activated when certain movements are both made and observed. If you're watching someone dance, your brain's movement areas activate; unconsciously, you are planning and predicting how a dancer would move based on what you would do. -by Columbia University neurologist John Krakauer
If we provide our user with a product that encourages them to dance with confidence, they will be able to feel more connected to their music.
Target Market Age: 27 years Occupation: Student, freelancer, worker. Habits: Most of her purchases are online (Amazon, Mercado Libre). Listens to music while she completes her tasks (homework, work, workout). Spends time on Instagram, Twitter and Tik Tok. Likes to share with other through her social media.
“I dont’t want to make mistakes in front of strangers”
Favourite Brands:
“Spotify shapes your m you what you are
What do they THINK and FEEL? Sometimes they don’t feel confident when dancing in public. They compare themselves to others.
For some of them, social media has helped them to be more confident. They like to share with others.
Pople has diffe
Some people need to confiden
HE SAY “I really enjoy dancing. It's a different level of enjoying music. It makes the experience physical. Makes it feel like you're a part of the music and the music is a part of you. It's really exhilarating.”
music taste because it tells e suppoused to like�.
What do they DO? They use a streaming platform to listen to music all the time. They like to discover new music and share with their friends. Also, they enjoy dancing with their friends or even for themselves. The actual situation, COVID 19, has made them start using new social networks like Tik Tok.
erent music taste.
o drink first in order to feel nt and dance.
EAR SEE
Sees people posting and sharing with music (IG stories, reels, Tik Tok). Everyone uses different platforms to listen to music. People learning and posting the same “dance challenges�.
Shared expiriences with friends and family Have fun
GA IN S
Open minded
Enjoy and feel the music Feel free to dance
Lack of confidence Not all the time interested in what other people listen to Easily gets bored
INS PA
OMER JOBS T S CU
Connect with friends and family
GAIN CREATORS
Explore what others listen, dance with others (if you want)
Surround sound
AR Viewer with gesture recognition Suggested dance steps to follow your own rythm
Fashion forward product
Private mode Let yourself move to the music
PAIN RELIEVERS
PRODUCTS AND SERVICES
Platform to share with others
Visit musure’s website and create an account
Choose your M1 color, size, etc.
Order and pay
Track your order and wait untill it arrives
Receive yo package an open it
our nd
Download musure’s app
Scan QR code of your unique M1
Put on your mask and personalize it
Choose your music
Connect and share with whoever you want
Empathy Journey Map
Conceptualization
Available in three
colors
Rose Gold
Gold
Graphite
145.00
65.00
150.00
Wireframes Elena
Memories Radio
hello
Library
Private mode
Artists
musure.
Explore
Reccomendations
Public playlists Add New Friend
Listen together Share
musure.
Explore
Library
Volume
Take your connection with your music to another level.
Key partners Google ATAP (sensors)
Key activities Software developement Product (ui ux) manufacturing Social networks: Facebook and instagram. Contact and sales platform: website.
Qualcomm snapdragon (processors)
3M (raw material)
Key resources Human talent
Foxconn Bose technology (QuietComfortTM 35II Acoustic Noise CancellingTM)
Copyright and brand name.
Value proposition
Customer relationship
AR viewer that invites our users to “let their bodies move to the music”
Costumisable experience or customization service
You decide when, where, how and with who you listen to your music with. Fashion forward product
Machines and systems. Points of sale: virtual (IT infrastructure)
Communities through our product’s app.
Men and woman (20 to 50 years old) Segmented market Levels A / B (6% of the population), C (13.3%) and C + (10.9%)
Channels Social media From mouth to mouth (social approval, influencers) Online store, specialized physical stores and Amazon.
Cost structure Production costs
Customer segments
Interested in experiencing their music in new ways
Revenue structure Website management
Advertising
Offices
Music licenses
Premium app Product sales
Servers Retailers, Amazon sales
fee
Business
Model Blocks
Retailers, Amazon and Best Buy
musure
Andrea PĂŠrez
Research, concept and developement
Uriel JerĂłnimo
Research, concept and developement
Gabrie
Concept an
Mauric
Re
Meet the Team
ela Albores
nd developement
cio Oropeza
esearch
Paulina Cabeza Research
Alberto Villegas Research
musure