MARKETING PORTFOLIO IV UNIT
Yessenia Ogaldez 5th Bilingual
INDEX • Telephone Skills • Promotional Activities and Branding • New Products Development
To answer at work
Say your name and the name of the company
To answer at home
Say Hello!
When they ask for your name
Say “Speaking�
To make a person wait
Could you hold on a minute, please?
PHONE-ANSWERING TIPS • Answer before the third ring • Be warm and enthusiastic • Identify yourself and your organization • Speak slowly and clearly • Don’t leave people on hold for longer than is necessary
• Be positive • Ask the caller to repeat or spell for you his surname • Respond within one business day • Have a professional message recorded • Train everyone who answers your phone to answer the same way
Proofread • III SERIES 4. What do you mostly enjoy about your work?
Direct Mail
Free Gifts
Free Samples Television and radio advertising
WORD
DEFINITION PICTURE
Launch
Start selling for the first time
Ploys
Tactics/tricks
Retail Stores
Shops, supermarkets, etc.
Public Relations
The activity of keeping good relations between an organization and the outside world
Hyped
Build on an existing success
Log on
Start using
Focused on Concentrat ed on
Hits
Visits
Capitalise On
Publicised strongly
Brand awareness
Knowledge that a certain brand exists
THE POWER OF BRANDS • Brands now face competition from the must unexpected quarters • The marketing approach is to build a brand not a product • Products need to reinvent themselves to conserve their appeal
• A design which represents a company or product. LOGO
• Change.
• Spend extra.
PAY A PREMIUM
• Increase.
MULTIPLY
• Method.
• Job.
SWITCH
APPROACH
TASK
• Relaxed, satisfied and not worried about dangers.
• Change themselves radically.
• Attractiveness.
REINVENT THEMSELVES
APPEAL
COMPLACENT
How to Create a Stir in the Market… • TEA CHAI HISTORY… Take a look to this video with Amanda Hamilton! https://www.youtube.com/ watch?v=vQDXVc7QpMg
Word
Definition Entrepreneurial Abilities needed Skills to start a new business Up-maket
Expensive, highquality
Found
Starting
Prohibitive
Too expensive
Soared
Increasing very fast
Takings
Income/ revenue from a shop
Image
Niche Product
A product only bought by a small, specialised group of customers.
Take Off
Become a popular product
Stocking
Selling it in their stores
Outselling
Selling more than
New Lines
New types of product
Projected Turnover
Expected or estimated sales
Proofread 1. What was Lord Leverhulme’s attitude to advertising? He did not know which advertising was effective 6. What is the real effect of offering more choice? It makes people nervous or even angry.
AMAZING MARKETING Throughout the year, I believe I acquired a lot of knowledge related to business. This is vital for my professional development and I am really grateful with the teacher because she has shown us a lot of basic and deeper data that make us more interesting people. I absolutely loved these two years with Marketing.
PARTIAL TEST
APPENDIX Take a look to these links to discover about launching a product! • https://www.youtube.com/ watch?v=fkfkMnITeeI (Tim Ferriss Mentor Lesson #12: Launching a Product) • https://www.youtube.com/ watch?v=R3tnZVCaDIg (7 Steps To Product Launch Marketing Success)