ANDREW HARPER 2025 MEDIA KIT
ABOUT ANDREW HARPER
For over 40 years, Andrew Harper has traveled the world on a mission to uncover one-ofa-kind hideaways and experiences. While a lot has changed since 1979, one thing certainly has not – our unwavering commitment to provide honest, unbiased reviews of the most distinctive hotels and travel experiences in the world. An impassioned community of members thrive on the inspiration and exploration of discovery through Andrew Harper’s trusted voice in an often-unpredictable world of travel.
ANDREW HARPER’S TRAVEL OFFICE
Opening in 2003, the travel office was born from an overwhelming response to Andrew Harper’s Hideaway Report and the high demand for our informed travel planning services. Having formed longstanding relationships with travel partners around the globe, we pride ourselves on maintaining our reputation as a trustworthy source for the world’s finest travel experiences.
TRAVEL PARTNERS
Our partnerships with world-renowned hotels and travel companies ensure that our members receive the finest experiences and exclusive privileges. The opportunity to market directly to our members is reserved strictly for partners of Andrew Harper.
MEMBERSHIP COMMUNITY
Andrew Harper’s membership base is a community of likeminded travelers dedicated to seeing the world differently through travel. Our editorial content paired with our professional travel-planning service and our partner communication provides our members with the tools they need to turn aspirational travel into attainable travel.
MEMBER DEMOGRAPHICS
53 % FEMALE
47 % MALE
AVERAGE NUMBER OF ANNUAL LEISURE TRAVEL DAYS
33
$1.2M AVERAGE HOUSEHOLD INCOME
AVERAGE MEMBER TENURE
16 YEARS
27K 24K
WHY PARTNER WITH ANDREW HARPER?
Our partners are promoted throughout the year to Andrew Harper’s membership community and see a noticeable increase in production when participating in marketing opportunities with exclusive distribution to Andrew Harper’s database of affluent travelers.
RETURN ON INVESTMENT
ANDREW HARPER PARTNERS MAKE UP 84% OF TRAVEL OFFICE BOOKINGS
ANDREW HARPER PARTNERS HAVE AN AVERAGE DAILY RATE OF $1,585
ANDREW HARPER PARTNERS HAVE AN AVERAGE BOOKING OF $4,625
ANDREW HARPER PARTNERS AVERAGE LENGTH OF STAY IS 3.2 NIGHTS
Andrew Harper’s Q Club is a premier, amenity-driven program available exclusively to Andrew Harper’s travel advisors and its private members-only community. Q Club hotels receive preferred status with Andrew Harper’s Travel Office and increased visibility to Andrew Harper’s audience.
REQUIREMENTS OF PARTICIPATION
Eligible Andrew Harper-recommended hotels are invited to offer special experiences and benefits for Q Club. Exclusive experiential benefits that showcase the uniqueness of the destination or the property are ideal. For example: distinctive on-property experiences, unique activities, cultural experiences, special access opportunities, or local events and attractions. These featured Q Club experiences are combinable with other program benefits that may be in place.
Q Club partner hotels receive elevated exposure to Andrew Harper members through distinct and prioritized visibility on our website, as well as in our publications and emails. The Q Club is meant to recognize and showcase our strongest partners to our members. Q Club participation is by invitation only. Compliance with the above criteria does not guarantee inclusion in the program. Hotels are chosen and approved at the discretion of Andrew Harper. Q Club participation is continuous until either party opts to dissolve the agreement (with written notification). Benefits must be honored for all existing reservations made prior to notification of dissolution.
HOW TO JOIN
For more information about joining Q Club and opportunities to market to Andrew Harper’s exclusive audience, contact Partners@AndrewHarper.com.
ANDREW HARPER BARTER PROGRAM
Hotels may have the option to offer room nights, in lieu of cash, in exchange for marketing with Andrew Harper. Barter nights are packaged and sold exclusively to Andrew Harper members via the private, members-only website.
These barter packages are promoted in one of our most popular weekly emails and on the highly trafficked auctions webpage. Therefore, the barter option provides additional valued exposure to our partners, above and beyond the marketing itself. Once purchased, barter nights are booked exclusively by Andrew Harper’s Travel Office team to ensure a smooth experience. Members often request additional nights or rooms which are booked at full price.
Interested in barter, but not sure what marketing might fit your budget? Simply let us know the number of nights you’re able to offer as a barter exchange, and we will propose a marketing plan customized to your needs. There are great options for every budget.
For more information on our barter program, email partners@andrewharper.com.
*Barter value is double the cash price of the selected marketing opportunity and requires an 18-month validity, along with the inclusion of your SELECT benefits or Partner Amenity Program benefits. These benefits are factored into the barter value. Barter options may also be approved for non-hotel partners. Barter agreements allow for
NEW IN 2025
EXCLUSIVE EXPERIENCES
Launched in 2024, Andrew Harper’s Exclusive Experiences is a curated selection of unique and private travel opportunities available to our discerning members. This is a special opportunity to collaborate with Andrew Harper in offering exclusive travel experiences that inspire some of life’s most extraordinary and memorable journeys. From private villas and islands to exclusive use properties and buyouts and private yacht and cruise charters, these experiences provide the utmost in luxury, privacy and comfort. Contact us to explore further collaboration, share ideas, and discover how we can create exceptional travel experiences together.
Opt for the marketing package below to enhance visibility and engagement. Or work with our dedicated partnership team to design a plan to best fit your goals. Choose from a variety of print and digital options. Contact our team at partners@andrewharper.com to learn more.
$10,000
MARKETING PACKAGE
» Website Listing in our Exclusive Experiences Section
» Homepage Carousel Banner
» Homepage Promotion
» Exclusive Email
» Prioritized Consideration for Webinar Requests
EXCLUSIVE USE PROPERTIES & HOTEL BUYOUTS
LUXURY YACHT & CRUISE CHARTERS
PRIVATE ISLAND ESCAPES
UNIQUE & SPECIALIZED EXPERIENCES
PRIVATE VILLAS & RESIDENCES
PRIVATE JET EXPERIENCES
ANDREW HARPER TRAVEL DIRECTORY
Our annual hardcover coffee table book showcases destination highlights, editor insights, participating partners, exclusive amenities and much more. This is the most anticipated publication of the year and is a key tool that our members return to as they plan their travels. Distributed exclusively to Andrew Harper members in print and digitally.
ADVERTISING DEADLINES
Participation Close: April 4, 2025
Materials Due: April 11, 2025
Mailing Date: July 2025
Standard Listing
Andrew Harper’s production team will create and proof a listing with partner-provided copy and images. Choose to focus on a topic of your choice or general overview to promote upcoming events, programs and more.
SPECS
Print Ready
Print ready artwork created and submitted by the partner. Content and creative subject to review and approval by publisher.
SPECS
VIEW
VIEW
TRAVELER MAGAZINE
This award-winning publication connects travel partners with members throughout the year by highlighting special offers and exclusive amenities. Itineraries vetted by editors and travel advisors, interviews with our partners and advice from the Andrew Harper Travel Office are featured within each issue. Distributed exclusively to Andrew Harper members in print and digitally.
VIEW TRAVELER
One Issue
Two Issues
All prices are in US dollars. Prices may vary by ad type, size and placement. If purchasing multiple ads, the ads must run in the 2024 calendar year. Discounts must be confirmed with the first ad placement with multiple issues agreed upon at that time. Contact us for information about bind-in and insert options and availability. Contact partners@andrewharper.com for more details.
VIEW SPECS VIEW SPECS
TRAVELER ISSUE
PARTICIPATION DEADLINE
MATERIALS DEADLINE PUBLICATION DROP DATE
SPRING FEBRUARY 21, 2025 FEBRUARY 28, 2025 APRIL 2025
FALL AUGUST 22, 2025 AUGUST 29, 2025 OCTOBER 2025
DIRECT MAIL OPPORTUNITIES
Send a targeted direct mail piece to Andrew Harper members using a highly relevant, personalized message allowing you to achieve marketing goals from general brand awareness to increased bookings. Choose from a variety of options including multi-page brochures, postcards and more. Campaigns may include a partner description, photos, and logo, as well as amenities and standard inclusions. Opt to include a limited-time promotion to boost engagement.
Direct Mail Postcard (6”x9”)
$8,500 Brochure Price varies by size and type of brochure
Contact our team at partners@andrewharper.com for more details on direct mail opportunities and pricing.
BROCHURE
SPECIAL OFFER PROMOTION
Special Offers are featured on the highlytrafficked Promotions page for the duration of the offer’s validity. Add premium placement to any option for enhanced visibility and increased ROI.
Special Offer Emails
Sent twice monthly to members, displaying offers from up to 10 partners and linking directly to offer details on our website.
DIGITAL MARKETING
Our enhanced website extends the world of Andrew Harper into the digital sphere and features reviews and recommendations by our traveling editors, curated itineraries, a dynamic directory of hotels and destinations, exclusive partner promotions and more tools for our members to turn their travel aspirations into reality. This highly trafficked, private website is available exclusively to Andrew Harper’s elite membership base of high net worth travelers.
145,000
TOTAL MONTHLY PAGE VIEWS
32,500 MONTHLY SESSIONS
5:21 MINUTES
AVERAGE SESSION DURATION
7.5
AVERAGE PAGES PER SESSION
92% ENGAGEMENT RATE
68.7 % AVERAGE OPEN RATE
9.4 % AVERAGE CLICK RATE
29,000 HOMEPAGE MONTHLY PAGE VIEWS
12,000 HOTELS LANDING PAGE MONTHLY PAGE VIEWS
75,000 ORGANIC SEARCH MONTHLY IMPRESSIONS
4,200 ORGANIC SEARCH MONTHLY CLICKS
Homepage Promotion
Promote your brand on the AndrewHarper. com homepage. Choose to feature a special promotion, event, member benefits and more.
Hotel Landing Page Banner
Placement at the top of the highly trafficked hotels landing page. Links to the hotel’s dedicated landing page. Additional landing page placements may be available.
EXCLUSIVE EMAIL MARKETING OPPORTUNITIES
Exclusive Email
A limited number of Exclusive Email opportunities will be available throughout the year to promote one hotel, villa, cruise partner or brand. A special offer is required for participation.
Q Club Email
A premium position at the top of our monthly Q Club email highlighting select hotels and exclusive amenities. Must be a participating Q Club hotel to purchase.
ANDREW HARPER MARKETING PACKAGES
Our dedicated partnership team will work with you to create a strategic marketing plan to best fit your goals. Choose from a variety of print and digital options — and bundle and save! Contact our team at partners@andrewharper.com to learn more.
