Brand Standards
General Referencing the Brand Name The Scan Group, Inc. should always reference itself as The Scan Group when mentioned in body copy.
Grammatical Style Oxford Commas The Scan Group brand uses Oxford commas in sentence structures.
Identity
The Scan Group Logo
Usage & Tagline The Scan Group logo features a tagline that must always be used to accompany the logo itself.
The Scan Group Reversed Logo
The Scan Group Horizontal Logo
The Scan Group Horizontal Reversed Logo
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The Scan Group Brand Standards
Red
Colors
Orange
Yellow
Lt. Green
Green
Lt. Blue
Blue
Purple
CMYK Red: 20/100/100/0 Orange: 0/50/100/0 Yellow: 0/10/100/0 Lt. Green: 50/0/100/0 Green: 100/0/100/0 Lt. Blue: 100/0/0/0 Blue: 100/40/0/0 Purple: 100/100/0/0
CMYK
RGB
RGB Red: 201/37/44 Orange: 247/148/30 Yellow: 255/221/0 Lt. Green: 141/198/63 Green: 0/166/81 Lt. Blue: 0/174/239 Blue: 0/125/197 Purple: 46/49/146
The Scan Group Brand Standards
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Red
Web Red: #9E1012 Orange: #DE7000 Yellow: #F9CB00 Lt. Green: #6EAB1B Green: #00882D Lt. Blue: #0093E2 Blue: #005BA3 Purple: #261067
Rich Black
Orange
Yellow
Lt. Green
Green
Lt. Blue
Blue
Purple
Web
Rich Black
Black
Gray
75/67/67/90
Black k=100
White
Gray k=93
White 0/0/0/0
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The Scan Group Brand Standards
Typography Headlines Humanist 777 BT Black ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Subheads Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Bold/Italics Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789 Humanist 777 BT Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
Body Copy Humanist 777 BT B ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789
The Scan Group Brand Standards
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Support Graphics Photography & Photo Treatments All imagery for The Scan Group should be featured on white backgrounds. They should be very simple. Also, people should be used as much as possible in designs to promote a human focus on the company. Younger business professionals should be used in Scan Group designs to portray he youthfulness a company with a bright and colorful future ahead.
Icons Icons for The Scan Group should be very simple graphics inside of dimensional gel buttons. Symbols are used to differentiate communication mediums in which The Scan Group has a hand in producing work for clients.
The Scan Group Human Model Samples
Graphic Elements Supporting graphic elements for The Scan Group should, for the most part, be a solid color. Color should use one of the colors from the logo’s rainbow spectrum of color.
Overall Look & Feel The Scan Group brand should have a very clean but colorful look and feel on everything. Photos of people are used through each piece where space permits. Covers on printed pieces tend to incorporate a hand pushing a button with an icon that symbolizes the service outlined in the printed piece. Covers and copy heavy interior spreads with white backgrounds incorporate a colored background. A sample of a brochure design utilizing treatments of The Scan Group brand are below.
The Scan Group Interior Spread and Brochure Panels
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The Scan Group Icon Samples
The Scan Group Print Piece Cover Sample The Scan Group Brand Standards