SECTION
01
:
VISION FOR GOWANUS
There is a growing need within the Gowanus community to establish guidelines to steer the neighborhood’s redevelopment. A plan for growth that does not undermine the neighborhood’s economic base or displace longtime residents is desperately required. In response to these changing dynamics, this atlas and guide book takes a fresh look at the neighborhood’s rich potential. At the center of this approach & to set the stage for growth is the preservation of Gowanus’ industrial history. An industry at the heart of it’s distinctive social, economic and architectural fabric. A restored Gowanus Canal will serve as a catalyst for development, not just along the waterway but throughout the neighborhood as more spaces become linked.
KEY OBJECTIVES
1.
EMBRACE THE INDUSTRIAL ARTS
2.
PRESERVE ECONOMIC NATURE OF INDUSTRIAL MANUFACTURING
3.
RESTORED CANAL ACTS AS CATALYST FOR FUTURE GROWTH
1.
EMBRACE THE INDUSTRIAL ARTS Niche & Specialty Artisans
The canal is the ideal location for niche and specialty manufacturers. The fact that diverse manufacturing activity has returned to the Gowanus Canal despite price pressures and speculation caused by the super-gentrification of neighborhoods to the east and west should influence future land use decisions. Makerbot Industries Kitchensurfing Holstee Elastic-co
2.
PRESERVE INDUSTRIAL MANUFACTURING Industrial Manufacturing Zone There is a strong presence of businesses and nonprofits in Gowanus that employ a business model based on the re-use and re-purposing of materials. This emerging cluster should be supported and fostered. Some business include: Build it Green Gowanus Canal Conservancy Film Biz Recycling LES Ecology Center Electronic Waste Recycling Warehouse
THE MANUFACTURING COMMUNITY
Artists and small businesses priced out of other neighborhoods have been taking up residence in the old warehouses and are now taking advantage of the halt in large-scale building.
“WE’RE NOT THE FACTORIES OF YESTERYEAR WHO POLLUTED THE CANAL ” - Paul Basile
The manufacturing community in Gowanus is flourishing; new types of firms are moving in and setting up shop alongside more traditional industrial businesses that have been part of the community for decades. This reflects larger trends in Brooklyn where after decades of decline, manufacturing is now showing signs of resurgence.
MAKERBOT INDUSTRIES MakerBot Industries' products were designed to be built by anyone with basic technical skills and were described as about as complicated as assembling IKEA furniture. Made out of Brooklyn, New York. Est 2009.
ELODIE BLANCHARD Founded in 2005, Elodie Blanchard studio specializes in textile design and fabrication − from large-scale custom curtains and site-specific installations to ready-made surfaces, soft furniture and home accessories. 9th Street, Gowanus
FILM BIZ RECYCLING Film Biz Recycling (FBR) is a non profit organisation that prevents pollution, creates jobs and aids our community by diverting set materials to local charities and operating a retail store, prop shop and creative reuse center in Gowanus.
HOLSTEE Holstee’s founders, Dave, Mike and Fabian sat together on the steps of Union Square in New York to write down how they define success. The goal was to create something they could reflect back on if they ever felt stuck or found themselves living according to someone else’s definition of happiness.
“THE GOWANUS NEIGHBORHOOD FINDS ITSELF AT A CROSSROADS, WITH AN OPPORTUNITY TO THINK AFRESH ABOUT THE BEST WAY TO DEVELOP POST-INDUSTRIAL LAND.”
Future tial Residen t Projec
Industrial Manufacturing Precinct Manufacturing corridor
Manufacturing corridors - ensure people cross paths, creativity comes from interactions with the right people
Future Residential Project
Manufacturing corridor
Pedestrian Street
site planning methods
Industrial Arts Hub
The sites including the Whole Foods & Batcave stand as the vital connection, linking the two emerging manufacturing zones.
Manufacturing
gardens
community park
MASTER PLAN
urban connectivity Pedestrian links proposed structures existing structures
amphitheatre
marketplace
Industrial Arts
Canal boulevard Revitalised Canal as Canoe Rec
Stage 03 - Manufacturing Hub Stage 03 - Community Parkland
Stage 01 -Outdoor Stage & Amphitheatre Stage 01 - heritage beacon
MASTER PLAN
proposed response
Pedestrian links Terraced wetland treatment
Stage 01 - Community market place Stage 02 - Industrial Arts Hub Stage 01 - Re-activated BRT power station
INDUSTRIAL ARTS HUB
MASTER PLAN
proposed response
COMMUNITY PARKLAND
MANUFACTURING HUB
stage 1:
COMMUNITY FORUM ON BAT CAVE SITE
COMMUNITY FORUM
brt power station exhibition centre minimal architectural intervention required
CULTURAL
town square &
reinstating heritage ‘sylo’ from power station as defining beacon to Gowanus.
CENTRE
marketplace
COMMUNITY PERFORMANCE natural outdoor amphitheatre
enhance pedestrian connectivity create active canal edge draw people down to canal
INDUSTRIAL ARTS H
Celebrating Artisan produ cycle from begining to end
CULTURAL FORUM
Gestured to town square Strengthened by Industrial Art Hub & Cultural Marketplace
HUB
uction d
COMMUNITY PERFORMANCE
Embraces community activity. Provides connection to Manufacturing Hub
stage 3:
GOWANUS INDUSTRIAL MANUFACTURING PRECINCT
URBAN FARMING
food & produce transparancy provide hops for micro brewery
MANUFACTURING SQUARE
creative square & marketplace
MANUFACTURING TRANSPARANCY manufacturing hub inside exiting architectural grille building open ends & public deck - provide link to canal
COMMUNITY PARKLAND
MASTER PLAN
proposed response
industrial arts hub
STAGE 2 INDUSTRIAL ARTS HUB
RESEARCH & ANALYSIS
KEY OBSERVATIONS FOR FIELD STATION 1.The development of cities are strongly connected to their production, supply and distribution.
PRODUCTION
SUPPLY
DISTRIBUTION
2.With the migration of artist communities, through cycles of gentrification, the human population has become increasingly removed from sites of industrial and artistic production and less aware of how their products are made.
???
? 3. The relationship between producer and consumer is now separated by lines of middle man entities, such as distributors, processors and retailers, circulating profits elsewhere than the area where the commodities are produced.
CURRENT PROCCESS OF SMALL INDUSTRTY IN GOWANUS PRODUCER PROCESSOR DISTRIBUTOR RETAILER CONSUMER
PROPOSSED PROCESS OF SMALL INDUSTRY IN GOWANUS
PUBLICATION
EDUCATION
PRODUCING PROCESSING
ECONOMIC
SOCIAL/ CULTURAL
INDUSTRIAL
+
WORKSHOPS
+
COLLABORATION
DISTRIBUTING
RETAIL CONSUMPTION
GALLERY/EXHIBITIONS
INDUSTRIAL ARTS HUB
DISCONNECTION OF INDUSTRIES
INDUSTRIES CREATE COMMUNITY
STAGE 2 INDUSTRIAL ARTS HUB
RESEARCH & ANALYSIS
PROPOSSAL Greater than gowanus Industrial Arts Hub The sollution to the current lack of recognition and undervalue of small industry in Gowanus is throuogh generating an industrial arts hub that embraces all aspects of the trade and its processes. The hub will host several key programs that represent all stages of the industrial art food chain, from material generation, manufacturing and processing to shared community workshops, education and retail & market place oppurtunities. This procees will provide a conduit for the social fabric of Gowanus, while generating a new thriving local economy through gallery, market place and publication entities.
KEY ISSUES FOR CURRENT SMALL INDUSTRY IN GOWANUS
ISSUES Producers forced to undervalue themselves by selling products at a discounted rate to larger enterprises in order to survive as a business.
Lack of government funding to encourage small industry & industrial arts within community
Little public awareness of niche industries and their process
SOLLUTIONS Introduced market place & new retail will genetrate wider interest & bennefit local economy
Introducing education through a community centre creates oppurtunity for government funding & involvement
Through marketting & publication, industrial arts will be recognised & celebrated throughout wider Brooklyn community & proffits will be re-cycled back into arts hub.
PROGRAM OF INDUSTRIAL ARTS HUB
AMENITIES
LOBBY & FORECOURT
KITCHENS & BATHROOMS
PIAZZA
BACK OF HOUSE
ROOF TERRACE & GARDEN
PRODUCTION & PROCESSING FACILTIES COMMUNITY CENTRE
PUBLICATION OFFICES & WAREHOUSE RETAIL & RESTRAURANTS
ART GALLERIES & EXHIBITION AREAS WORKSHOPS SMALL AMPHITHEATRES
GOWANUS EXISTING URBAN SECTION
INDUSTRIAL ARTS HUB STAGE 2 GOWANUS EXISTING BUILT FABRIC
EXISTING BUILDING TYPOLOGIES
Gowanus is rich in history and cultural significance, consisting of a fabric that represents a once thriving industrial neighbourhood, soon to be an artisan locale. The language of the region is symbolic of its unique past, characterised best by its peaks and valleys of expansive warehouse roofs.
Warehouse gable end
Wareouse pitched roof
EXISTING BUILDING TYPOLOGIES
pitched roof typical warehouse
sawtooth dividing form into pavilions pulling gables to create apertures
WAREHOUSE PROGRAMMES Hipped roof to allow natural light & ventilation Open ground space for functionality & acessibility
100% warehouse
Existing warehouse typology
DESIGN ANALYSIS
PROPOSED BUILDING TYPOLOGIES
The introduction of a new built form aims to draw inspiration and re-interpret these unique typologies through a manipulation of form to create a series of dynamic apertures that control light into public spaces.
Warehouses sawtooth roof with extended built forms
sawtooth extension dividing form into pavilions pulling gables to create apertures
Proposed warehouse typology
Slicing peaks to soffen raised volumes
raised warehoue to host activities
artisan warehouse
50%
cultural warehouse
50%
open ground plan to create thoroughfare
public realm
100%
Proposed raised warehouse typology
INDUSTRIAL ARTS HUB STAGE 2 BUILDING FORM DEVELOPMENT
01
Possible Built Envelope Existing Heritage building
Form divided into programmed sections
02
Building mass raised to create active ground plane & access to heritage building Heritage building gable wall replaced with full height glazing
03 Building mass increased to incorporate larger activity scope, such as auditorium. Central void created to define new piazza and central meeting space
DESIGN ANALYSIS SITE PLANNING
Proposed Site
active edge conditions
views & vistas
Stage 1 Market Place
Gowanus Canal
Whole Foods proposed linkage
Stage 1pedestrian link
proposed linkage
Existing Heritage Building
Stage 1 Outdoor Auditorium
The proposed site is located within the culturally significant precinct along the Gowanus Canal between Carol and Third Street bridges.
04
ROOF FORM ARTICULATED TO CREATE APERTURE TYPOLOGY
05
Tower form set back to respect adjacent heritage & definepodium ground plane
Tenancies located on ground plane to activate piazza
INDUSTRIAL ARTS HUB STAGE 2 HERITAGE RECOGNITION
Re-interpreting unique heritage profiling off Power Station
MATERIALITY
The existing built form of gowanus has a vivid urban colour pallet, consistent of raw natual tones and textures from timber beams, steel trusses and weather concrete and masonary.
Adopting Profile as three dimensional element, likened to the extruted warehouse building forms
DESIGN ANALYSIS HERITAGE RE-INTERPRETATION
new intervention
heritage podium Heritage Power Station
Industrial Arts Hub
The proposal intends to encapsulate the rich colours and textures that resonant throughout the Gowanus cultural precinct. It wil celebrate the ground plane whilst receding to give precedence to the iconic heritage building located on the site.
INDUSTRIAL ARTS HUB STAGE 2
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GROUND PLANE 1:250
06
07
10
LEGEND 01. Landmark Tennancy Makerbot Industries -193m2 02. Gowanus Press shop front tenancy - 100m2 03. Community reading room - 75m2 04. Cafe Tennancy - 65m2 05. Lobby (Reception, cloke room)
06. Local artisan production hubs - 6 x 50m2 07. Community Exhibition Centre - 1700m2 08. Public Piazza 09. Interactive industry map/ public seating element 10. Public & Staff Lift & Fire Stair 11. Toilets (Accessible)
INDUSTRIAL ARTS HUB STAGE 2
10
01
VOID
09 06
09
04 VOID
05
10
02
03
LEVEL ONE 1:250
07
08
LEGEND 01. Makerbot Industries mezzanine -60m2 02. Local artisan production hubs - 5 x 50m2, 1 x 30m2 03. Toilets 04. Staff Kitchen & store 05. Balcony
06. Viewing landing & window 07. Community Exhibition Centre 1700m2 08. Viewing Balconies 09. Raised planted awnings 10. Public & staff Lifts & fire stairs
INDUSTRIAL ARTS HUB STAGE 2 14
10
01
02
04 03
05
10
12
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11
09
05
08 06
LEVEL TWO 1:250
04 10
07
LEGEND 01. Event ticktets 02. Community artisan workshop area - 120m2 03. Community Learning space - 100m2 04. Public Art gallery & exhibition areas - 600m2 05. Entry Vestibules 06. Toilets (Accessible) 07. Community Exhibition Centre (void)- 1700m2
08. Green Room & back of House - 30m2 09. Stage 10. Public & Staff Lift & Fire Stair 11. Auditorium seats 250 people - 680m2 12. Waiting area & viewing window 13. feature screening and planting 14. Auditorium breakout balcony
INDUSTRIAL ARTS HUB STAGE 2 02 05
10
01
03 03
VOID
13
11 12
09
09 VOID
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05 06
LEVEL THREE 1:250
10
04
07
LEGEND
01. Wine Bar - Local producer - 90m2 02. Framed outlook to community square 03. Community learning spaces - 100m2 04. Gowanus Press Offices - 120m2 06. Entry Vestibules 07. Community Exhibition Centre (void) - 1700m2
08. Staff Kithcne & Store 09. Stage lighting access bulkhead 10. Public & Staff Lift & Fire Stair 11. Auditorium 12. Weelchair viewing platform 13. Toilets under amphitheatre seating
INDUSTRIAL ARTS HUB STAGE 2
02
10
05 03
01
11
LEVEL FOUR 1:250
04
07
LEGEND 01. Sound Desk & monitoring room - 15m2 02. Void to wine bar below 03. Folding Skillion Roofs 04. Feature perforated bronze entry portal roof 05. Entry Vestibule
07. Community Exhibition Centre Roof 10. Public & Staff Lift & Fire Stair 11. Void to Auditorium
INDUSTRIAL ARTS HUB GROUND PLANE As a provocative element to artists, creators, visitors to the industrial arts hub, a folding ground plane encapsulates the names of the small industries that make up the context of the city that surrounds. The locations are joined together with axis representing the manufacturing corridors for people to cross paths, as creativity comes from interactions with the right people.
Industrial Arts Hub
subtle change of grade and treatment of textures encourages exploration
Perforated surfaces with backlit names and manufacturing corridor axis highlighted
AS “PROVOCATIVE” ELEMENT a place to discover... a place to rest... a place to interact...
outdoor cinema screenings in summer
AS COMMUNITY ACTIVITY
INDUSTRIAL ARTS HUB STAGE 2
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09 06
10 05
04
05 02
CROSS SECTION ONE 1:250
11 03
01
12
LEGEND 01. Community Market Place 02. Public Piazza 03. Faceted ground plane 04. Cafe 05. Production Hubs 06. Gallery & exhibition studios 07. Gowanus Press Offices
08. Exhibition space 09. Communal Learning Workshops 10. Mezzanine Level Beyond 11. Press shop & community reading room 12. Terrace wetland banks & new boulevard
INDUSTRIAL ARTS HUB STAGE 2
11
10
08
08
09
07
12
06
03
02
05
CROSS SECTION TWO 1:250
04
02
13
01
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LEGEND 01. Community Market Place 02. Landmark Tenancy (makerbot) 03. Lobby Reception & Cloke Room 04. Cafe 05. Toilets (accessible) 06. Feature screen wall with planting 07. Stage
08. Back of house & Amenities 09. Auditorium - 250 seats 10. Wine Bar & lookout - Local producer 11. Sound & monitor room 12. Event check in & tickets 13. Break out balcony 14. Terrace wetland banks & boulevard
INDUSTRIAL ARTS HUB STAGE 2
01 KEY PLAN LEGEND
Gowanus Press Offices
01. Iconic Roof Form
02
02. Full height glazing mazimising transperency of activities & programs 03. Raised planted awnings creates break in built form & defines pathway below 04. Brick plinth defines threshold between piazza & hubs & brings activity to eye level to provoke interaction
Gallery & Exhibition
Production Hubs
03
Production Hubs
04
Public Piazza
PIAZZA INTERFACE SECTION 1:100
KEY PLAN
Heritage BRT Power Transit Station
Education & workshops
03
01
Gallery & Exhibition
Community Marketplace
BUILDING TOWER
02
04
Building mass above stepped back from boundary to respect heritage interface. Light perforated material places brick heritage at the forefront.
HISTORIC INTERFACE SECTION 1:100
Podium aligned with heritage envelope as a gesture to public interface & enhance an active ground plane.
HERITAGE PODIUM
Local Tenancies
INDUSTRIAL ARTS HUB STAGE 2
CANAL ELEVATION 1:250
INDUSTRIAL ARTS HUB STAGE 2
SOUTH ELEVATION 1:250
INDUSTRIAL ARTS HUB
STAGE 2
The project strategy is to create an urban envelope, which strengthens cultural and industrial art activities through the representation of the old and new site context. The industrial hub will generate a new conduit for creatives, artists and the like to watch like-minded industries producing, processing and selling their products locally. The proposal consists of the meeting of two built forms. The existing Brooklyn Rapid transit power station together with the envisaged industrial arts quarter. Precedence is given back to the heritage by opening up its rugged exterior envelope embracing the canal edge and creating a new gesture to the public space. This transparent nature reveals the inner political programme intended for the currently underutilised space as a new exhibition centre for the community, hosting public forums, community notice boards and a range of performative spaces.
VIEW FROM MARKETPLACE
INDUSTRIAL ARTS HUB
ACTIVE COMMUNITY RETAIL
STAGE 2
The canal elevation is greeted with a strong podium volume as a symbol to the public interface enhancing an active ground plane adjacent to the new community market place. The podium extrudes unique details from its heritage neighbour creating a defined plinth for the new building mass to sit lightly above. The ground floor hosts an active program consisting of local retail tenancies along the canal side, a cafĂŠ, lobby & production hubs, which are visibly transparent to the public in a new piazza central to the design.
INDUSTRIAL ARTS HUB
STAGE 2
TRANSPARENT PRODUCTION CYCLE TO THE PUBLIC
The materiality is drawn from the rich colours and textures of the surrounding built landscape, with a podium rich in colour and texture. The new raised art cultural warehouse pavilions consist of a white perforated skin to recess into the skyline, whilst filter light into key areas.
INDUSTRIAL ARTS HUB
STAGE 2
A large central void gives light to the new piazza, whilst raising the building mass off the ground plane creates an active connection from the new town square, outdoor amphitheatre and the future production hub back to the heritage exhibition building.
COMMUNITY PIAZZA
INDUSTRIAL ARTS HUB
STAGE 2
COMMUNITY WORKSHOP & LEARNING SPACE
INDUSTRIAL ARTS HUB Smaller articulated volumes rest carefully above with a clear boundary setback to celebrate and respect the BRT power station. These volumes draw inspiration from the unique industrial fabric woven into the neighbourhood, through a series of warehouse roof typologies, whilst representing a new change of artisan industry for the future of Gowanus. Production hubs, small education workshops & community gallery & exhibition spaces and a 250 seat main auditorium are present within these levels.
STAGE 2
PUBLIC AUDITORIUM
industrial manufacturing precinct
I.M.P. IS A FACILITY IN THE GOWANUS THAT FOSTERS INNOVATION IN DESIGN, PROTOTYPING AND NEW MANUFACTURING.
There is a growing need within the Gowanus community to establish guidelines to steer the neighborhood’s redevelopment.
“WE’RE NOT THE FACTORIES OF YESTERYEAR WHO POLLUTED THE CANAL ”
a high-tech design and prototyping center that will enhance Gowanus to become a national model for sustainable industrial parks. What was once a facility for building architectural grilles will become a cutting edge center that incubates and encourages a renaissance of new manufacturing in Gowanus. Entrepreneurs, educators, and businesses in disciplines ranging from additive manufacturing, biotech, advanced robotics, architecture, and industrial design will work alongside one another in this unique space.
existing site conditions: architectual grille
Based in Gowanus, Architectural Grille has a long history of working with many types of clients and designers to provide both stock and custom metal work. The actual production floor of Architectural Grille features equipment ranging from hand tool and welding stations to mechanical metal stampers to laser cutters and even a powder coating and finishing station. Having all the machinery and capabilities under one roof allows Architectural Grille to complete orders faster and less expensively, and to ensure quality without a need to outsource. Many of the machines found at Architectural Grille are “CNC driven� which allows designers to turn digital AutoCAD files into reality.
building form & structure
1.
Existing building typology existing on site. Architectural grille manufacring facility
com
ind mu
ust
nit
y
Modular building forms - one building industrial manufacturing, the other community manufacturing
Modular structure is constructed adjacant to existing facility creating large manufacturing park
ria
l
Addition of entry glass portals at each end
Demolition to allow access to canal edge at rear of existing buidling
ret
ent ail
ry
Modular structure is constructed adjacant to existing facility creating large manufacturing park
site planning:
GOWANUS INDUSTRIAL MANUFACTURING PARK
MANUFACTURIN manufacturing hub inside exiting architectur open e - prov
NG TRANSPARANCY ral grille building ends & public deck vide link to canal
COMMUNITY MANUFACTURING
urban farming for food production transparan micro brewery & hops grown on site
ncy
MANUFACTURING SQUARE
creative square & marketplace
AR
tim
RCHITECTURAL INTENT
mber sun shading devices