my world with colors Brand Book 2012
Brand Book
I PAINT Brand Book is a prototype brand book for an invented brand. The book containes brand identity, promotion, retail and marketing guidelines. Created by: Anna Kozlovits, Jakub Zarzycki and Aneta Chabibulina for TEKO College by VIA University for Concept Development Project in 2012.
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Brand Book
Contents Mission Vision Product Description of product Characteristics of product Product package Product presentation Target group Brand ID Name Slogan Trademark Logo Design Distribution channels Markets Promotion Potential future development ideas
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Brand Book
Mission Build for a lifetime and capture moments every day. Vision We aim to enter the interior design market with innovative technology and build strong awareness in the minds of the consumers who care about sustainability, longevity and self-expression.
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Brand Book
Product Paint + Software Description of the product Special paint in cans, connected through Bluetooth with software operated from computers, smart phones and tablets. Product will be developed in collaboration with Apple / Microsoft and chemical / Nano-technological engineers / Intel. Characteristics of the product Durability and sustainability – I PAINT long lasting paint with Nano technologies provides 20 years guaranty Creative self-expression – I PAINT allows customers to express their mood and needs applying different colors Re-style – I PAINT offers possibility to change customers interior as often as they want within few seconds
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Brand Book
Product package The package is minimalistic, in simple, functional forms, with colorful logo, black and grey text in white background.
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Brand Book
Product presentation The same room painted with I PAINT wall paint and recolored with few clicks on the I PAINT software.
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Brand Book
Target group Adults in the age of 35 - 45 (with children) living in their own modern, sustainable houses. Socially active, successful and tasteful people who value durability and adaptability to their lifestyle.
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Brand Book
Brand ID The style is futuristic and minimalistic. Main forms are hard and hard-rounded in white, silver and black colors. Additional elements are dinamic, in bright colors. Name I PAINT Slogan
my world with colors
Explanation - together with the name it makes “I paint my world with colors” - it atracts customers to express their self in a creative way and it gives them the possibitity to decide and control their space, make their life colorful and positive. Usage - in company’s website, on products, documents and posters. The slogan has to be positioned under the logo between the basis of “P” and the basis of “T”. Font - NP Naipol Bold Color - HTML 626262
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Brand Book
Trademark The right to exclusive use of I PAINT logo, slogan, paint and sofware. Logo Font - Cafe Nero M54 Regular Colors - HTML 626262, HTML FFFFFF, HTML 36D000, HTML FF6801, HTML FFD401, HTML 018CFF, HTML FE0072. Usage - Grey logo used on documents, colorful logo with paint splash effect - for promotion. Design Subtitle font - Adventure Subtitles Regular Text font - NP Naipol Bold Font colors - HTML 000000, HTML 626262 Characters - paint splashes
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Brand Book
Distribution channels B2B - Selling by personal contact and through company’s webshop to building companies, architects and designers, hotels, restaurants, private schools, museums, galleries, spa centers, interior showrooms. Markets Start from Germany, because it is one of the countries with stable economical and political situation, investig in sustainability and new technologies. Later expand globaly.
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Brand Book
Promotion Direct contact, word of mouth, online presentation, social networks, agreeing with some chain of hotels to paint few rooms in different countries, letting the hotels and other customers to try I PAINT.
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Brand Book
Potential future development ideas In future the software will allow the consumer to apply not only colors but also patterns, photos and videos. There will be an option of scanning spaces and adjusting each wall, possibility to paint exterior walls. After the product will be developed farther we could sell it to advertisement companies which could use I PAINT for promotion on exterior and interior walls (instead of big screens and banners).
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