YupPie
BUSINESS CONSULNG
+ Zara’s
Weekend Event
Planing Model Main St, 555 - West Vancouver get@targetbc.com Toll Free > 08004004440 Phone > 55 41 1432.5656
YupPie BUSINESS CONSULTING
www.targetbc.com
Zara’s Weekend is an event created to promote Zara’s Summer Collection in St. Petersburg, Russia during two days to increase the sales and brand position.
Agenda Saturday July 16th. Starts: 15:00 Where? Galleria’s Square
Performance “Magic Man”(10min)
+ Zara’s
Weekend Event
Runway Couples (30min)
Street Runway
Celebrities Show (10min)
Agenda
Introduction (5min)
End.
YupPie BUSINESS CONSULTING
Zara’s Weekend is an event created to promote Zara’s Summer Collection in St. Petersburg, Russia during two days to increase the sales and brand position.
Agenda Sunday July 17th. Start from 1:00pm to 9:00pm Where? All stores in St. Petersburg
The process:
+ Zara’s
Weekend
Event
Someone will give coupons at the entrance (discounts) Ask people if they want expert’s help Experts will advise some outfits- the costumer will chooses. Pictures with the outfit
From 8:00pm to 9:00 it will be a competition- choose the best outfit by pictures
Shopping with the experts Agenda
Special Conference in the biggest store from 6 to 7
YupPie BUSINESS CONSULTING
Zara’s Weekend is an event created to promote Zara’s Summer Collection in St. Petersburg, Russia during two days to increase the sales and brand position.
YupPie BUSINESS CONSULTING
COMPANY
WHAT WE will DO
EVENTS
The events are designed to promote Summer Collection during one weekend. The Agenda can be find below.
Our Team: Managers:
Zara is one of the largest international fashion companies. It belongs to Inditex, one of the world’s largest distribution groups. The customer is at the heart of our unique business model, which includes design, production, distribution and sales through our extensive retail network.
Street Runway
Event Ma. Logistic Ma Fund Raiser
Shopping with the
Material Responsible
Experts.
Promotion Staff
Runway in the Street’s Staffing
Shopping with the Expert’s Staffing
Magic
20
Budget
6
The total amount is aprox: 664,000
women), 6 people backstage, Chair
photograpers, 2 video men, 5 models for
Rubles. This includes all the staff and
(important designer), Celebrities: Ivan
the conference, 2 people to prepare the
urgent,
place and Zara Store’s Staff
Man,
entertainment
15
models
(6
man-9
Outsourcing
from
Company,
promotion
team (5 people), security outsourcing, Photgraphy & Video Team.
promoters,
50
experts,
outsourcing of entertainment, security, model agency and negotiations with celebrities.
www.zaraweekend.com