Angling Publications Media Pack 2015

ANGLING P U B L I C A T I O N S

Advertising Information Pack ANGLING P U B L I C A T I O N S

THE

MAGAZINE

FOR THE WORLDWI DE ANGLER

ISSUE 97 | WINTER 2014 | FREE

TO THE TRADE

CARP FISHING’S ONLY BUSINESS-T O-BUSINESS MAGAZINE

Issue 135 January 2015

MONSTER COMMON FROM A PUBLIC WATER P141

FA R AWAY P L A C E S

P169 TDP continues to live the dream as he searches for new and exciting places to fish

HEAD SOUTH FOR WIN TER

P161 Derek Ritchie beats the cold by travelling to Iktus in southern France

DEFYING GRAVITY

WILDWOOD LAKE COM P

SONIK’s newest ground breaking rod is set to blow the carp market away!

P167 Your Chance To Win a fantastic holiday to this stunning new French venue

RETURN TO LE QUEROY / P155 / Nick Burrage has another phenomenal trip to this popular destination

ALSO FEATURED INSIDE: ASHIMA  HAITH’S  OTTER FENCE  WEEDCUTTER  LED LENSER  RIG MAROLE  GARDNER  SPARSHOLT  BOILIE DESIGN  SONIK  JRC  MARKETING MATTERS 133_ICCover_CW292.indd 1

001_FC_CT97.indd 1 12/12/2014 11:02

12/11/2014 16:33

Get Crafty...

GET CATCHING!

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 1

18/12/2014 16:33

CONTACTS Advertising Sales Manager

Advertising Director

Richard Newman

Philippa Dean

Telephone: +44 (0)114 258 0812 ext 215

Telephone: +44 (0)114 258 0812 ext 207

Email: richard@anglingpublications.co.uk

Email: pip@anglingpublications.co.uk

Advertising Production Manager

Marketing Director

Rebecca Akers

Jemima Musson

Telephone: +44 (0)114 258 0812 ext 203

Telephone: +44 (0)114 258 0812 ext 205

Email: rebecca@anglingpublications.co.uk

Email: jemima@anglingpublications.co.uk

Angling Publications, Regent House, 101 Broadfield Road, Sheffield, S8 0XH Telephone: +44 (0)114 258 0812 Email: info@anglingpublications.co.uk Website: www.anglingpublications.co.uk

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WELCOME

A

CONTENTS

ngling Publications is a forward thinking organisation with a deep-rooted link to the sport of carp fishing. Large enough to be

 Carpworld Magazine

professional and small enough to be flexible, we take great pride in our reputation for delivering quality products and excellent service, executed and

 Crafty Carper Magazine

implemented with integrity and professionalism.

It is 25 years since Managing Director Tim Paisley pioneered the way for specialist carp

 Carp-Trade Magazine – B2B

magazines, making a huge contribution to the world of carp fishing as we know it today. 25 years later, Angling Publications remains a

 Creative Solutions

family business, with our passion for carp fishing remaining as strong as it ever was.

Over the years we have become much more

 Other Services

than a specialist publisher of carp-fishing magazines. Our current ventures include the following: the UK’s largest publisher of carp-

 Magazine Advertising Benefits

fishing books, organisers of the British Young Carp Anglers' Championships, organisers of’ Carpin' On annual carp exhibition, and part of the driving

 Magazine Advertising Rates

force behind the Predation Action Group.

The team members, the engine room, the driving force of Angling Publications is diverse,

 Production Schedules 2013/14

accumulating in a wealth of knowledge built on experience and age, mixed with dynamics and enthusiasm, but most of all passion.

 Artwork Specifications  Contact Information

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 3

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“

Carpworld is the perfect mag in which to advertise specialist products, as together with the articles and pictures, readers have the whole carp-fishing scene in their hands Martin Locke, Solar Tackle

C

”

arpworld was launched in 1988 and

Forward, Mike Kavanagh, Kevin Clifford, Nick

was the first specialist carp-angling

Helleur, Bill Cottam, Julian Cundiff, Darrell Peck,

magazine to see mainstream newsstand

Chris Ball, Ian Russell, Ed Betteridge, Simon

distribution, paving the way for the future of

Crow, Ian Poole, Mark Walsingham, Dave Lane,

carp fishing as we know it today. Carpworld has

Ian Chillcott… If you are getting the impression

undoubtedly achieved the status of being the

that the writing line-up for Carpworld represents

biggest read in carp media. The content is the

a carp-fishing ‘Who’s Who’ then you are right!

equivalent of a good-sized book every month; each issue has an average editorial content word count of 98,000 words.

Carpworld covers all areas of carp fishing, and is the only carp publication which incorporates a magazine within a magazine.

The magazine is an aspirational and inspirational read with technical elements, and features news,

"Carpworld has undoubtedly achieved the status of being the biggest read in carp media"

reviews, interviews, competitions, a regular gossip column, profiles, and, of course, the hugely popular thought-provoking features. Not only does

International Carper has its own dedicated front

Carpworld have a huge following in its home

cover, and International regulars include the

country, it also gets kudos throughout Europe.

inspirational Steve Briggs, Tony Davies-Patrick,

We can rightly claim to be the oldest newsstand

Andy Chambers, and many other overseas stars

magazine, and the biggest, and in the opinion

who pioneer carp fishing on a worldwide platform.

of the carp-angling community, the best!

Carpworld includes big-read features on a wide-

We have been publishing Carpworld

ranging number of topics by numerous high-profile

for 25 years and it has now become a

names, including the following: Rod Hutchinson,

part of carp-fishing history, and we are

Jim Gibbinson, Kevin Nash, Terry Hearn, Paul

immensely proud of our achievements.

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MEET THE EDITOR

CARPWORLD MAGAZINE KEY FACTS First published 1988 Frequency 12 issues per year Newsstand Distribution 19,300

THE ONLY CARP-FISH ING MAGAZINE WITH MARKET SE CTOR GROWTH

Availability Available in both printed format on the newsstand and via subscription, also available digitally for PC, Mac, iPad, iPhone, Android and Kindle

E

Monthly Print Subscribers 1973

in journalism 15 years ago working for

Monthly Digital Subscribers 916*

through the ranks to produce specialised

fished all his life, and has travelled all over the world in pursuit of everything

from trout to tarpon. He started his career Angling Times and quickly progressed carp orientated material for the weekly newspaper, and a monthly supplement.

Size A4, average 214 pages

Steve’s love of carp fishing and experience

Cover price £4.50

within the angling trade made him the ideal person to help guide Angling Publications growing portfolio in to the future. Steve has

Format Full-colour

enjoyed carp-fishing success at home and abroad and has landed 50lb plus carp from

On sale date First Friday of every calendar month

several different venues. His UK best is a 57lb 12oz common, and he has also banked an impressive 69lb 14oz mirror from Rainbow

* average per month

“

ditorial manager Steve Broad has

in France. Steve is a well-known and highly respected angler who still gets out on the

The heritage and the type of angler who reads Carpworld attracted us to the magazine Nic Brown, Impact Media

”

bank as often as possible targeting some of the UK’s biggest fish, and is a regular visitor to some of Europe’s premier venues.

MEDIA INFORMATION

TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 5

18/12/2014 16:34

DISPLAY ADVERTISING Carpworld magazine can put you in touch with exactly the kind of audience that you are looking for. Display advertising catches readers in the right mood, looking for relaxation or information and in the right frame of mind to be receptive to advertising. Carpworld is a medium where the reader is in control and is committing to the magazine, both financially and with time. The copies are read thoroughly, which means repeated exposure in the number of times the average page in a magazine is looked at by each reader, and then subsequently very often passed on and shared with other like-minded anglers.

AD SPACE AVAILABLE Full page, multiple pages, half-page horizontal, half-page vertical, third-page vertical, quarterpage, eighth-page and Overseas Directory.

Bespoke advertising space available, contact us to discuss your requirements CARPWORLD FACEBOOK & TWITTER Carpworld has a presence on both social media platforms, which are rapidly growing in popularity, enabling us to market the Carpworld brand on a global scale.

facebook.com/carpworldmagazine twitter.com/carpworldmag

CONTACT US TO DISCUS S OUR RECIPROC AL LIKES COMPETIT IONS

CARPWORLD E-MARKETING Every month we distribute our monthly e-newsletter to over 9,000 carpangling enthusiasts, who have specifically requested to receive it. With exclusive competitions, video footage, product previews, web links, news and a host of other info, this is a great way to market yourself to a direct

25% AVERAGE OPEN RATE

audience of dedicated carp anglers and drive traffic to your website.

To have your brand included in the e-newsletter prices start from just ÂŁ75.00 Industry sector open rates 18.43% Carpworld open rates 25%

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INTERNATIONAL CARPER MAGAZINE International Carper is the only UK carp magazine offering wordwide content. Included as a separate section towards the back of Carpworld magazine, International Carper offers advertisers direct access to the ever-growing European market.

“

Advertising with Angling Publications has brought excellent results year on year and it would be difficult to imagine our company not advertising in their magazines

”

Jamie Hay, Cretelakes

CARPWORLD WEBSITE

Banner advertising opportunities are available on the Carpworld website – contact us to discuss your requirements.

MONTHLY VISITS = 10 ,120

MAIN CONTENT BANNER

£135.00 p/m

LEFT SIDEBAR BANNER

£65.00 p/m

RIGHT SIDEBAR BANNER

£75.00 p/m

VISITS = 6,6 06

LINKS

£10.00 p/m

MONTHLY UNIQUE

www.carpworldmagazine.com CARPWORLD DIGITAL MAGAZINE Carpworld is available digitally, expanding its circulation to a global audience, for PC, Mac, iPad, iPhone, Android and Kindle, and sales are steadily increasing month on month, with average issue sales of 916 per month. Currently MAKE YOU R ADVERT INTERACTIV E WITH A LIV E WEB LINK FOR J UST £15 P/M

Carpworld Digital is reaching the following countries: United Kingdom, Netherlands, Russia, Poland, Denmark, France, Sweden, Turkey, United States, Croatia, Germany, Italy, Japan and South Africa.

www.pocketmags.com

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 7

18/12/2014 16:35

“

I have a long and deep relationship with the guys and girls at Angling Publications, born out of respect for their passion for carp fishing. For them it is more than a business.

This, I believe, is reflected in their titles, Crafty Carper and Carpworld. It is with great pleasure and pride that Kevin Nash Group PLC support these titles with advertising

”

Kevin Nash, Nash Tackle PLC

C

rafty Carper magazine is a monthly

Carper magazine works with the best high-profile

technically-focused title pitched towards

anglers in the business to produce a magazine that

anglers who want to improve their carp-

has a balance in content to appeal to the absolute

fishing performance and knowledge, epitomised

beginner right through to the advanced stalwart.

by Crafty’s slogan, Get Crafty, Get Catching. The

In short, no one is excluded, and everyone is

title is focused to appeal to anglers who want

welcome to become part of the Crafty team.

to up their catch rates, catch bigger carp and understand more about the wider base of techniques employed in carp fishing.

Crafty Carper always sets out to produce a balanced level of monthly content that gives the

"Crafty Carper magazine has embraced new media and sees the digital age as the perfect accompaniment to the printed title"

Linked with Crafty’s own YouTube channel Crafty Carper TV, Crafty Carper magazine has embraced new media and sees the digital age as the perfect accompaniment to the printed title, which is now available

consumer an all-encompassing read with in-depth

in digital format on several different platforms.

interviews, a level of amusement with story-based

Crafty Carper magazine also focuses its

material, informative and detailed product release

efforts heavily on consumer interaction with

information, together with the necessary technical

its Facebook fan page to liaise directly with

information to really make a difference to their

its existing or potential readership, and to

angling. From fundamental basic technical advice

identify areas that need to be pursued as focus

through to advanced tactical techniques, Crafty

points within the magazine content itself.

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MEET THE EDITOR Get Crafty...

GET CATCHING!

CRAFTY CARPER MAGAZINE KEY FACTS First published 1997 Frequency 12 issues per year Newsstand Distribution 19,900*

CHECK OU T CRAFTY CA RPER MAGAZINE ON FACEBOOK

Availability Available in both printed format on the newsstand and via subscription, also available digitally for PC, Mac, iPad, iPhone, Android and Kindle Monthly Print Subscribers 987* Monthly Digital Subscribers 1037* Size A4, average 148 pages Cover price £4.10 Format Full-colour On sale date The second to last Wednesday of each calendar month * average per month

“

The guys at Crafty are very helpful and work with you, bouncing ideas around to help achieve what works for you and your brand John Walker, Cygnet Tackle

”

I

was born and raised in Sheffield and caught the fishing bug at the tender age of 8 when fishing the River Trent at Misterton for Barbel. I moved on to fishing for carp when I was around 12 years old when fishing local day ticket lakes.

Since then my desire and passion to catch carp has grown and saw me move on to fishing the likes of A1 Pits (around 65 acres) as soon as I could drive myself there. I used to fish around three overnighters a week in between work and had reasonable success. Before working within the angling trade I worked within the marketing and advertising sector for an advertising agency specialising within the motors industry up and down the UK based in Sheffield. I started working for angling publications as Editorial Assistant alongside Lewis Porter at the end of 2009 and have since worked alongside Jerry Bridger for two years before taking up my role as Editor for, what I would class as the best instructional carp fishing magazine on the shelves. My aim is to make an already great magazine even better and by working with the manufacturers and contributors on a daily basis like I do this can only help push the magazine forward even further. I still live in Sheffield with my wife Kirsty and although there aren’t too many great carp fishing waters in the area I try and fit in as much fishing as possible within a very busy work and family life. Most of my angling is done whilst out shooting features with contributors, which enables me to fish lakes I normally wouldn’t be able to, which helps give me more dimensions to my angling as the variation in waters can be huge from fishing on a feature one week to the next. I’d say that to date one of my most memorable sessions would be 24-hours that I fished on the famous Withy Pool, yes I did manage to catch, but unfortunately it wasn’t one of the few originals that are left in there.

MEDIA INFORMATION

TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 9

18/12/2014 16:35

DISPLAY ADVERTISING Advertising within the pages of Crafty Carper is a tried and trusted method of growing your business and strengthening your brand. Crafty Carper can put you in touch with exactly the kind of audience that you are looking for, allowing access to potential prospects as well as existing customers.

Readers of Crafty Carper are proven to take action as a direct result of seeing display advertising, with 96% of online poll entrants having made a purchase as a result of an advert they have seen in the magazine.* AD SPACE AVAILABLE Full page, multiple pages, half-page horizontal, half-page vertical, third-page vertical, quarterpage, eighth-page and Overseas Directory.

96% OF REA DERS HAVE MAD E A PURCHA SE AFTER SEEIN G AN ADVERT IN CRAFTY CARPER*

Bespoke advertising space available, contact us to discuss your requirements *Source: display advertising website poll, April 2012

CRAFTY CARPER FACEBOOK & TWITTER As a forward-thinking publisher we have recognised the value of social networking and use this medium to promote the Crafty Carper brand. Crafty Carper is socially interactive and has in excess of 16,400 Facebook page likes, and our Twitter following is increasing daily.

facebook.com/craftycarpermagazine twitter.com/craftycarpermag

FIND US ON FACEBOOK

CRAFTY CARPER E-MARKETING MAY 2013 Home

News

Latest Issue

Every month we distribute our Crafty Carper monthly e-newsletter to over 7,000

MAGAZINE PREVIEW Competitions

Subscribe

H

ello, and welcome to the latest eNewsletter from

Crafty Carper, where you’ll find out what’s in your favourite carp-fishing magazine that is on sale NOW! This month we’ve got 164 pages of carp angling-related news, reviews and action-packed features. There’s also a free DVD featuring Martin Bowler from the guys at Richworth. Spring has finally sprung, so it’s time to get out there. At just £4.10 it’s a bargain, so get down to the newsagents and get hold of your copy fast. If you don’t fancy taking the trip to the newsagents, then simply order a Crafty subscription and bag yourself a cracking deal. CLICK FOR MORE…

James and the Crafty team.

FREE IN THIS ISSUE OF CRAFTY

GOT SOMETHING TO SAY? EMAIL ME: JAMES@CRAFTYCARPER.CO

LATEST ISSUE

IN THIS ISSUE:

PECKY PLAYS THE NUMBERS GAME Darrell Peck takes a look at his own angling and breaks down all the attributes into percentages. What do you think will be the biggest factor in his success?

LOVELY LIQUIDS Liquids can sometimes be the difference between getting a bite and sitting behind quiet buzzers. We’ve enlisted the help of Ian Stott to point you in the right direction.

A MASTERCLASS IN BAGS Iain Macmillan features this month with a masterclass on PVA bags. Tong loves a solid PVA bag, so if you want to know how best to use them, this is for you.

BARTLETT BAGS UP Our travelling carp crusader, Mark Bartlett, takes a trip to Oxlease this month. The carp really weren’t ready for the Bartman, as he bagged more than 30 fish on his session.

Click the cover above to view a preview of the April issue of Crafty Carper.

CLICK TO BUY NOW

WIN ONE OF THREE PACKAGES FROM SPLASH BAITS

HER

Want to see the video trailer for the Richworth S-Core DVD?? Click here for a sneak preview of Martin Bowler and Pete Wilson in the FREE DVD that you get with this month’s Crafty Carper magazine.

We have 3 packages of: 2kg of Factor VII Boilies 3 x Tubs of assorted pop ups

competitions, video footage, product previews, web links, news and a host of other info, this is a great way to market yourself to a direct audience of information-hungry carp anglers and drive traffic to your website.

For inclusion in the e-newsletter prices start from just £75.00

EXCLUSIVE WEB COMPETITION R ENTE E

dedicated carp anglers, who have specifically requested to receive it. With exclusive

WORTH £35.00 facebook.com/SplashBait

TheCarpStore F O R M E R LY T H E A N G L I N G P U B L I C AT I O N S S H O P

MEMOIRS OF A CARP FISHER THE DEMON EYE

BY KEVIN NASH £29.99 + P&P

Industry sector open rates 18.43% Crafty Carper Newsletter open rates 23%

23% AVERAGE OPEN RATE

TheCarpStore F O R M E R LY T H E A N G L I N G P U B L I C AT I O N S S H O P

FOLLOW US FOR LATEST OFFERS…

NASH SNOWPOT HOOKBAIT SYSTEM New to the Crafty Carper TV channel this month is a guide on how to use the new Snowpot hookbait system from Nash.

SUBSCRIBE TO RECEIVE

A TRUCKLOAD OF ONLY

£49

.12 £103 FOR OF GEAR TH WOR

FREE iPHONE APP Download your 100% FREE ‘Crafty Carper How To...’ App for your iPhone.

We have the mother of all subscription offers this month, folks.

Buy a year’s subscription for Crafty, and bag yourself some of this fantastic Taska booty.

GET CRAFTY… GET DIGITAL • STRAPPED FOR CASH BUT STILL WANT A SUBSCRIPTION? • NOT TOO FUSSED ABOUT A FREE GIFT? • WANT YOUR MAGAZINE AT YOUR FINGERTIPS?

Then take out a digital subscription for Crafty Carper Click here to find out more:

Held at Linear Fisheries, Brasenose Two, 5th - 11th August.

Application forms available from

www.bycac.co.uk

Check us out at www.craftycarper.co

Like us on

for exclusive news and competitions

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CRAFTY CARPER WEBSITE Crafty Carper has its own dedicated brochure-style website.

Banner advertising opportunities are available in the form of a premium position banner, main content banners, left-and right-hand banners, and classified links – contact us to discuss your requirements.

MONTHLY VISITS = 8,3 41

MONTHLY UNIQUE

VISITS = 5,3 97

PREMIUM POSITION BANNER

£150.00 p/m

MAIN CONTENT BANNER

£135.00 p/m

LEFT SIDEBAR BANNER

£65.00 p/m

RIGHT SIDEBAR BANNER

£75.00 p/m

WHERE TO SHOP LINK

£10.00 p/m

www.craftycarper.co CRAFTY CARPER TV Crafty Carper TV is our YouTube channel which can boast 457,000 views.

OVER 457,000 VIEWS

Work with our editorial team to showcase your products worldwide in a video format – prices start from as little as £100 – contact us to discuss your requirements.

www.youtube.com/craftycarpertv CRAFTY CARPER HOW TO... APP Crafty Carper took the iTunes marketplace by storm in August 2011, by launching a Free Crafty Carper How To... app.

It has an average download rate of 1,000+ per month.

www.craftycarper.co/app CRAFTY CARPER DIGITAL MAGAZINE Crafty Carper is available digitally, expanding its circulation to a global audience for PC, Mac, iPad, iPhone, Android and Kindle.

Sales are steadily increasing month on month, with average issue sales of 784 per month.

Currently Crafty Carper Digital is reaching the following countries: United Kingdom, United States, France, Poland, Russia, Holland and Germany.

www.pocketmags.com

MAKE YOU R ADVERT INTERACTI VE WITH A LIV E WEB LINK FOR J UST £15 P/M

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 11

18/12/2014 16:36

ISSUE 97 | WINTER 2014 | FREE

TO THE TRADE

SS-TO- BUSINE SS MAGA ZINE CARP FISHING ’S ONLY BUSINE

“

As an advertiser in Carp-Trade we have always been very happy that as an exclusively 'fishing' focused trade magazine, the information that we are relaying to our retail customers within its pages is undiluted and therefore more easily accessible

DEFYING GRAVITY

breaking rod SONIK’s newest ground market away! is set to blow the carp

”

Lewis Read - Gardner Tackle Ltd

TTER  LED LENSER  RIG MAROLE  HAITH’S  OTTER FENCE  WEEDCU ING MATTERS ALSO FEATURED INSIDE: ASHIMA DESIGN  SONIK  JRC  MARKET  GARDNER  SPARSHOLT  BOILIE 12/11/2014 16:33 001_FC_CT97.indd 1

C

arp-Trade is our B2B magazine which is

to have an open policy on all our features, giving

distributed free to retailers, wholesalers,

coverage to established names like Fox, Wychwood

manufacturers, fishery managers and others

and JRC, as well as up-and-coming businesses. Carp-

throughout the UK and Europe, and is the first, and

Trade offers a unique opportunity to publicise and

currently the only trade magazine to specifically

promote businesses, services and products, and to

serve the carp-fishing industry. Since its launch in

help keep in touch with what is happening in other

2003 the publication has received lots of positive

areas of the industry. For companies that wish to

feedback and input from those within the trade, and

include their products in the magazine, we are happy

is achieving exactly what it set out to do. We provide

to provide coverage in the form of press releases,

essential business-to-business information, news

previews or reviews, so please keep us informed of

items and features, as well as product launches,

any news relating to your business that you would

company profiles, interviews, previews, reviews,

like to share with the trade. Carp-Trade is a seasonal

information and reports on trade shows. We continue

publication and is published four times per year.

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18/12/2014 16:37

MEET THE TEAM

CARP-TRADE B2B MAGAZINE KEY FACTS First published 2004

Steve Broad, Editorial Manager

James Turner, Editorial Assistant

Frequency Quarterly – 4 issues per year –Spring, Summer, Autumn and Winter editions Distribution 2,329* 88% UK, 12% overseas

Size A4, 36 pages Cover price Free to the trade

THE ONLY TRADE MA GAZINE SPECIFICA LLY FOR THE CARP-FISH ING INDUSTRY

Nigel Banks, Editorial Assistant

C

arp-Trade is put together by our experienced in-house editorial team comprising

James Turner, Nigel Banks and Ian Robinson.

Each member of the team specialises in carpfishing media and work in the marketplace full

Format Full-colour

time. They are all dedicated carp anglers and

Availability Available in both printed and digital format

key players within the Angling Publications family, and in addition to this, their roles also include the production of Carp-Trade’s sister titles, Carpworld and Crafty Carper.

* average per month

Each team member covers a specific area of the publication, ensuring that their combined knowledge is deployed in the right areas, to

“

get the right results. The team caters for all

As an emerging brand, CarpTrade played a key role for Taska Carp; the magazine is a must-have tool for any new or existing tackle companies wishing to spread the word Ken Tasker - Taska Carp

”

sectors of the industry and all size of businesses, and can tailor-make advertising campaigns, editorial content, new business launches, company profiles and detailed material to target your specific needs and requirements.

Regularly complimented for their dedicated and flexible attitudes, and more importantly, delivering what they promise, we are confident that you will find working with the team beneficial to your business and easy on your stress levels.

MEDIA INFORMATION

TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 13

18/12/2014 16:37

“

Angling Publications has an excellent team of designers who bring the best out of advertising and promoting our business – that’s why you will be seeing our adverts for many years to come

“

Jamie Hay, Cretelakes

WHERE LEGENDS ARE BORN AND MEMORIES ARE MADE One of France’s Premier Fisheries is back where it belongs - TOP OF THE BILL!

facebook.com/lakefishabil

CARBON & STAINLESS ROD SUPPORT SYSTEMS

With a brand new management team and a new stocking programme to compliment the already fantastic head of fish. As well as the newly refurbished club house, bankside apartments and Millhouse.

All 45 swims on this beautiful historic venue have been rebuilt too.

WWW.NBRICESTAINLESS.CO.UK

2014 at Fishabil promises to be monstrous and something not to miss out on. So give Mark a call on 07810 710880 and become part of history.

TEL: 07789 816461 I EMAIL: ENQUIRIES@NBRICESTAINLESS.CO.UK

NBrice_March2013.indd 1

25/03/2013 15:57

Carp to 64lbs+  Cats to 220lb  Grass Carp to 60lb  Sturgeon to 60lb Group discounts for 15+ Anglers

LATEST NEWS • LATEST NEWS • LATEST NEWS

Fully Stocked…

2014 at Fishabil promises to be a very exciting year.

2013 Drive & survive prices held for 2014, £300 per week

October 2014 will see the inaugural Carpworld International Championship (CIC) hosted at the venue.

This promises to be an amazing event so keep a look out for more details. 2013 has been a fantastic year for the fishery and has seen thousands of fish landed and many happy holidaymakers. We wish every reader a very Merry Christmas and a happy and prosperous

Fly & revive with tackle hire packages All inclusive trips (inc transfers) only £585 per week

New Year, and we hope to see you soon on the banks of Fishabil.

We offer a range of packages, so give us a call or check out the website for more details.

Visit www.lakefishabil.com or call Mark 07810 710880 Fishabil279.indd 1

21/11/2013 14:02

CREATIVE SOLUTIONS

T

he team at Angling Publications can tailor-make

Our rates are extremely competitive and our

packages to suit your needs, encompassing a

designers have a wealth of knowledge and

broad range of components to create the perfect

experience in the angling industry, ensuring your

marketing tool for your business, to meet your

products are promoted in the best way possible.

objectives and fit around your brand and products.

We can also offer competitive quotations on We offer a full advert design service tailored

items such as catalogues, leaflets, brochures,

to meet your individual needs and ensure your

and other media promotions. Our length of time

advert reaches its intended market, ensuring

and knowledge in the publishing/print industry

maximum impact on the readership and a

allows us to project manage your job from start

professional image for your company.

to finish, and at a very competitive price.

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18/12/2014 16:37

What other creative solutions are available?

Loose Inserts & Poly-bagging

• Concept advertising

within the pages of our titles is a great way of reaching

• Product reviews

your target audience using loose flyers, catalogues

• Competitions – online and print

and brochures. This service can be offered on the

• Advertorials

full print run or can be done on a regional basis, and

• Feature sponsorship

is an extremely effective way of distributing your

• Social networking support

literature at a fraction of the cost when compared

• Website advertising

to direct mailing. So what are the benefits?

Inserting or poly-bagging your marketing material

• E-newsletter interactions • Inserting

• Targeted campaign direct to market

• Poly-wrapping

• Retainable by the consumer

• Covermounting

• Regional focus option

• Event sponsorship opportunities

• Accountability and traceability

• Tip-ons and gatefolds

• Flexibility on volumes

• Corporate rebranding

• Cost effective • Complements other marketing campaigns

Loose Inserts Specifications • Minimum size – 148mm depth x 105mm wide; maximum size – 277mm depth x 190mm wide • From a single sheet to a maximum of 64 pages, with a single spine (saddle stitch). No greater than 60gsm paper for a 64pp insert.

No lighter than 90gsm paper for a single size leaf. No concertina folds or other loose edges. Please supply sample if in doubt • No lighter than 90gsm for a single leaf • No lighter than 70gsm for a 4pp or 6pp insert • No lighter than 48gsm for an 8pp to 64pp insert • No greater than 80gsm for an 8pp to 48pp insert • No greater than 60gsm for a 64pp insert • We can insert up to 6 inserts per magazine in either Carpworld or Crafty Carper • Costs per 1,000 copies - £28.00 + VAT • Prices for regional inserts and UK subscriber copies quoted on request (subscriber rates will be based on item weight)

Poly-bagging specifications • Backing cards size 330mm x 210mm • Up to 4 catalogues (297mm x 210mm) can be inserted into polybag alongside either Carpworld or Crafty Carper: • Minimum size – 148mm x 105mm; maximum size – 297mm x 210mm • If insert catalogue is above 64pp please check with us first • Loose insert products (i.e. bait/hooks in small bags, DVDs, etc.) into the main polybag – we need to see a copy of the product to be inserted in order to make a decision if it is possible to mechanically insert or if it needs to be hand inserted • Cost per 1,000 copies - £58.00 + VAT • Prices for regional inserts and UK subscriber copies quoted on request (subscriber rates will be based on item weight)

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 15

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MAGAZINE ADVERTISING BENEFITS

D

isplay advertising within the pages of

relationship between our readers and their chosen

Crafty Carper, Carpworld and Carp-Trade

magazines, born from our 24 years in the business

is a tried and tested method of growing

and our integrity and passion for fishing. This bond

your business and strengthening your brand.

and trust benefits our advertisers, who are seen

When planning marketing campaigns, magazine

by our readers as an integral part of the magazine.

advertising forms an integral part of any schedule,

Relevant display advertising is highly targeted and

and complements online campaigns, retail drives,

valued, and is consumed with interest alongside

direct marketing and social media. Magazine print

the editorial content. Readers look at display

advertising gives a presence of professionalism,

advertising in much the same way as they view the

and a nicely laid out ad says, “This person and their

editorial content. They are looking for information

business is the real deal.�

Our magazines can put you in touch with exactly the kind of audience that you are looking for. Display advertising catches readers in the right mood, looking for relaxation or information and in the right frame of mind to be receptive to advertising. Magazines are an active medium where the reader is in control and is committing

"Our titles are created by the most respected editors and designers in the industry, ensuring that your brand is placed in an environment that is second to none"

that will be interesting to them, imaginative, informative, be eyecatching and entertaining.

The closer our advertisers can get to our readers, the greater the communication that develops between the two parties, and ultimately, the success of growing a long-term tangible relationship becomes possible.

Magazines allow access

to the magazine, both financially and with time.

to potential prospects as well as existing

The copies are read thoroughly, which means

customers, which is vital to develop commercial

repeated exposure in the number of times the

partnerships within the marketplace.

average page in a magazine is looked at by each reader, and then subsequently very often passed

Our titles are created by the most respected

on and shared with other like-minded anglers.

editors and designers in the industry, ensuring that your brand is placed in an environment

Readers of magazines are proven to take action

that is second to none. Our consistently high

as a direct result of seeing display advertising.

standard of editorial content ensures that we

At Angling Publications there is a really strong

protect your brand imagery alongside our own.

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MAGAZINE ADVERTISING RATES CARPWORLD Full page

OVERSEAS DIRECTORY (INTERNATIONAL CARPER) £600.00

PRICING KEY

2cm x 6cm lineage

4cm x 6cm lineage with colour logo

6cm x 6cm full-colour display

6 months

£12.00 + VAT per month

£27.00 + VAT per month

£38.00 + VAT per month

12 months

£10.00 + VAT per month

£22.00 + VAT per month

£31.00 + VAT per month

Total cost for 6 months

£72.00 + VAT

£162.00 + VAT

£228.00 + VAT

Total cost for 12 months

£120.00 + VAT

£264.00 + VAT

£372.00 + VAT

Half-page horizontal £325.00 Half-page vertical

£325.00

Third-page vertical

£285.00

Quarter page

£195.00

Outside back cover

£800.00

Inside front cover

£700.00

Inside back cover

£700.00

CRAFTY CARPER Full page

CRAFTY CARPER CLASSIFIED £600.00

Half-page horizontal £325.00 Half-page vertical

£325.00

Third-page vertical

£285.00

Quarter page

£195.00

Outside back cover

£800.00

Inside front cover

£700.00

Inside back cover

£700.00

CARP-TRADE Full page

6 months

£28.00 + VAT per month

£32.00 + VAT per month

£38.00 + VAT per month

£42.00 + VAT per month

12 months

£24.00 + VAT per month

£28.00 + VAT per month

£34.00 + VAT per month

£38.00 + VAT per month

Total cost for 6 months

£168.00 + VAT

£192.00 + VAT

£228.00 + VAT

£252.00 + VAT

Total cost for 12 months

£288.00 + VAT

£336.00 + VAT

£408.00 + VAT

£456.00 + VAT

Angling Publications can place your brochure, catalogue, CD-ROM or other media

£450.00

Half-page vertical

£250.00

Third-page vertical

£215.00

Quarter page

£150.00

Outside back cover

£525.00

Inside front cover

£475.00

Inside back cover

£475.00 £85.00

Classified - standard box £55.00 Classified - small box

Small classified Small classified Large classified Large classified advert & web advert & web advert advert (45mm x 36mm) (91mm x 36mm) listing listing

OTHER SERVICES

Half-page horizontal £250.00

Classified - large box

PRICING KEY

£35.00

promotion in the hands of our readership via poly-bagging or insertion into our titles.

Other services available include tip-ons, covermounts, belly-banding and gatefolds.

Poly-bagging item

£58.00 per 1,000*

Leaflet insertion

£28.00 per 1,000*

* All prices are subject to size, weight and pagination of the item(s). Please speak to a representative for further details on 0114 258 0812 option 2. * Poly-bagged item rates cover distributed copies only and not subscriber copies.

Series booking discounts 3 insertions = 5% discount; 6 insertions = 10% discount; 12+ insertions = 20% discount. Not applicable on classified advertising.

All prices quoted are subject to VAT at the current rate.

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 17

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PRODUCTION SCHEDULES 2015/16 Carpworld Advertising Schedules 2015/16 Issue (Issue number/date)

Advert Booking

Copy Deadline

On Sale Date

January - 292 - 2015

Friday - 05/12/2014

Friday - 12/12/2014

Friday - 2/01/15

February - 293 - 2015

Friday - 09/01/2015

Friday - 16/01/2015

Friday - 6/02/15

March - 294 - 2015

Friday - 06/02/2015

Friday - 13/02/2015

Friday - 6/03/15

April - 295 - 2015

Friday - 06/03/2015

Friday - 13/03/2015

Friday - 3/04/15

May - 296 - 2015

Friday - 03/04/2015

Friday - 10/04/2015

Friday - 1/05/15

June - 297 - 2015

Friday - 08/05/2015

Friday - 15/05/2015

Friday - 5/6/15

July - 298 - 2015

Friday - 05/06/2015

Friday - 12/06/2015

Friday - 3/07/15

August - 299 - 2015

Friday - 10/07/2015

Friday - 17/07/2015

Friday - 7/08/15

September - 300 - 2015

Friday - 07/08/2015

Friday - 14/08/2015

Friday - 4/09/15

October - 301 - 2015

Friday - 04/09/2015

Friday - 11/09/2015

Friday - 2/10/15

November - 302 - 2015

Friday - 09/10/2015

Friday - 16/10/2015

Friday - 6/11/15

December 303 - 2015

Friday - 06/11/2015

Friday - 13/11/2015

Friday - 4/12/15

January - 304 - 2016

Friday - 04/12/2015

Friday - 11/12/2015

Friday - 1/01/16

February - 305 - 2016

Friday - 08/01/2016

Friday - 15/01/2016

Friday - 5/02/16

March - 306 - 2016

Friday - 05/02/2016

Friday - 12/02/2016

Friday - 4/03/16

Crafty Carper Advertising Schedules 2015/16 Issue (Issue number/date)

Advert Booking

Copy Deadline

On Sale Date

January - 209 - 2014

Friday - 28/11/2014

Friday - 05/12/2014

Wednesday - 24/12/14

February- 210 - 2015

Friday - 19/12/2014

Friday - 02/01/2015

Wednesday - 21/01/15

March - 211 - 2015

Friday - 23/01/2015

Friday - 30/01/2015

Wednesday - 18/02/15

April - 212 - 2015

Friday - 20/02/2015

Friday - 27/02/2015

Wednesday - 18/03/15

May - 213 - 2015

Friday - 27/03/2015

Friday - 03/04/2015

Wednesday - 22/04/15

June - 214 - 2015

Friday - 24/04/2015

Friday - 01/05/2015

Wednesday - 20/05/15

July - 215 - 2015

Friday - 22/05/2015

Friday - 29/05/2015

Wednesday - 17/06/15

August - 216 - 2015

Friday - 26/06/2015

Friday - 03/07/2015

Wednesday - 22/07/15

September - 217 - 2015

Friday - 23/07/2015

Friday - 31/07/2015

Wednesday - 19/08/15

October - 218 - 2015

Friday - 28/08/2015

Friday - 04/09/2015

Wednesday - 23/09/15

November - 219 - 2015

Friday - 25/09/2015

Friday - 02/10/2015

Wednesday - 21/10/15

December - 220 - 2015

Friday - 23/10/2015

Friday - 30/10/2015

Wednesday - 18/11/15

January - 221 - 2016

Friday - 27/11/2015

Friday - 04/12/2015

Wednesday - 23/12/15

February - 222 - 2016

Friday - 25/12/2015

Friday - 01/01/2016

Wednesday - 20/01/16

March - 223 - 2016

Friday - 22/01/2016

Friday - 29/01/2016

Wednesday - 17/02/16

Carp-Trade Advertising Schedules 2015 Issue (Issue number/date)

Advert Booking

Copy Deadline

Dispatch Date

98/ Spring 2015

Monday - 02/02/15

Monday - 09/02/15

Thursday - 20/02/15

99/ Summer 2015

Monday - 06/04/15

Monday - 13/04/15

Thursday - 23/05/15

100/ Autumn 2015

Monday - 03/08/15

Monday - 10/08/15

Thursday - 20/08/15

101/ Winter 2015

Monday - 02/11/15

Monday - 09/11/15

Thursday - 19/11/15

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ARTWORK SPECIFICATIONS Magazine Artwork Specifications Full page *

Half horizontal

Half horizontal w/bleed *

Half vertical

Half vertical w/bleed *

Dimensions: H 297mm x W 210mm

Dimensions: H 148mm x W 216mm

Dimensions: H 303mm x W 103mm

Allow a 10mm margin and

Allow a 10mm margin and

Allow a 10mm margin and

Dimensions: H 135mm x W 190mm

minimum of 3mm bleed on all edges

Third vertical

Third vertical w/bleed *

Dimensions: H 277mm x W 90mm

minimum of 3mm bleed on all edges

Quarter page

Allow a 10mm margin and

Dimensions: H 135mm x W 90mm

minimum of 3mm bleed on all edges

on all edges

Eighth

Dimensions: H 303mm x W 72mm

Dimensions: H 277mm x W 59mm

minimum of 3mm bleed

Dimensions: H 67mm x W 90mm

All adverts supplied must have a resolution of 300dpi and be in CMYK colour format.

Please note: The best way to supply files for use in our titles is as a high-resolution PDF file. Alternatively, high-resolution JPEGs or TIFFs can be used, however, in the case of TIFFs the files must be ‘flattened’. Should you have any questions regarding artwork please do not hesitate to contact our Head of Design, Andy Gascoigne at andy@anglingpublications.co.uk Material supplied finished by the customer will be outputted as is, and Angling Publications Ltd. cannot be held responsible for any production errors arising from this supplied material. In the event that the supplied material requires corrective work, this work will be charged at an hourly rate. Angling Publications will make every attempt to contact the customer prior to commencing this work, but in the event that the customer is unavailable, Angling Publications will attempt to carry out the work in order to ensure that the job is supplied to the printer on time. Angling Publications will make reasonable effort to check that the job has outputted correctly (a colour proof needs to be supplied for us to check). However, we must stress that the final responsibility for jobs outputting correctly lies with the designer.

Website Banner Specifications

Please note: Should you have any questions regarding website banner artwork please do not

1

hesitate to contact our sales team sales@ anglingpublications.co.uk.

1

2 2

3

CRAFTY CARPER WEBSITE 1. Premium position banner Dimensions: 470 x 60 pixels 2. Main content banner Dimensions: 550 x 100 pixels

4

3. Left side banner Dimensions: 115 x 70 pixels 4. Right side banner Dimensions: 240 x 80 pixels 5. 'Where To Shop' links Dimensions: 150 x 150 pixels

CARPWORLD WEBSITE 1. Main content banner Dimensions: 610 x 398 pixels 2. Left side banner Dimensions: 275 x 160 pixels

All web banners supplied must have a resolution of 72dpi, be in RGB colour and submitted as either GIF (static or animated), JPEG or PNG format.

MEDIA INFORMATION TO CONTACT OUR SALES TEAM PLEASE CALL +44 (0)114 258 0812, OPTION 3 Media_Pack15-16.indd 19

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We hope you have found this information useful.

ANGLING P U B L I C A T I O N S

CONTACT US Angling Publications Regent House, 101 Broadfield Road, Sheffield S8 0XH Telephone: +44 (0)114 258 0812 Email: info@anglingpublications.co.uk Website: www.anglingpublications.co.uk

ANGLING P U B L I C A T I O N S

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