Creative Credentials Brand & Design Services 2019
What we’d like to talk about • Who Are Animus? • Our Credentials • Our Approach • Professional Fees • Summary • Terms of Business
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Who are Animus? 3
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Animus Creative We are on a mission to transform companies from ‹businesses› into amazing Brands. That their customers believe in. We create desirability for our clients’ brands. Taking time to learn about our clients’ businesses, sectors and commercial challenges, we develop robust strategies and thoughtful designs, characterised by meticulous attention to detail. Led by our highly experienced co-founder, our design team has the ability to apply their talents with equal effectiveness across visual identity, print and digital design. With our roots in the Middle-East and with clients in locations around the world, the success of every project rests on our rigorous, proven process for managing our work. Building long term relationships with our clients means the better we know you, the richer our work becomes. So you’ll find us collaborative, open and honest to work with. Above all, you’ll find us passionate about design. It’s this passion that inspired us to form Animus and continues to inspire us today.
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Key Partners: Middle East
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The Walt Disney Company
DP World
Agility Logistics
CSPT Automotive
Berkeley Assets
Al Raha Beach
Coffee Planet Roastery
Cracknell Landscape Architects
Miller Hay Recruitment
Our Credentials 6
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New, Yet Trusted Financial Investment As one of Dubai’s Newest financial capital firms, Berkeley Assets Capital had a wealth of experience in the UK and approached us to develop a brand that was fresh, memorable yet it felt like you new the logo. Working closely with the Berkeley Assets team, we carried out research to outline key aspects of the business and help develop a strategy for a new identity. Berkeley’s core values – investing less into intangibles and more in physical assets whilst offering greater support – became the foundation for the brand direction. The new branding incorporates a newly designed logotype and logo mark, website and printed collateral. We also directed the team portraits with Dubai-based photographer James Gildea.
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Deliverables: • • • • • • • • • • • •
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Brand Identity Design Brand Stationery Brand Messaging Pens -branded Note Books - branded Website UI design Contracts Sales Packs Promotional Video Office Branding Photography
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Creating a home & a destination Based on the outskirts of Abu Dhabi, Al Raha is one of the capitals most sort-after residential property developments. Al Raha features eleven sub-districts; Al Zeina, Khor Al Raha, Al Bandar, Al Seef, Al Dana, Al Rumaila, Al Zahiya, Al Lissayli, Al Shaleela, Al Razeen, and Al Thurayya and is spread over an area of 5.2 million square metres, Al Raha Beach can accommodate 120,000 residents. . Known for it’s quality and forward thinking, Aldar wanted a suite of brands and collateral echoing those traits, positioning the destination as a desirable community targeting expat waterfront living. The new visual identity includes printed material, way-finding signage, outdoor branding, where the use of a graphic element, large expanses of colour and a suite of commissioned images combine to create a bold, professional and creative tone.
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Welcome to Al Raha Beach
Goodbye, see you soon..
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Deliverables: • • • • • • • • •
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Brand Identity Design Brand Stationery Brand Messaging Way-finding External Branding Interior Branding Photography Style Brand Guidelines Outdoor Advertising
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Branding a prestigious recruitment agency Miller Hay is a specialist recruitment agency, offering an exceptional, global service to companies looking to build a team within the Dubai International Financial Centre. Animus were appointed to help position the brand and frame its offer across print and digital platforms. The aim was to engage a discerning audience and generate desirability and confidence in their services. Since the commission eight years ago, Animus has worked closely with Miller Hay on various design related projects, from calendars to research papers.
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Miller Hay
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Deliverables: • • • • • • • • • •
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Brand Identity Design Brand Stationery Corporate Book Desk Calendars Note Books - branded Website White Paper / Reports Magazine Adverts Office Branding Photography
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Revitalising whilst maintaining trust Gaffney, Cline & Associates (GCA) is a global oil and gas consultancy that has been offering technical, commercial, and strategic advice to the oil and gas industry for more than 50 years. GCA was established in 1962 by two far-sighted oil industry insiders, Peter Gaffney and Ben Cline. These two pioneers could see that the petroleum industry needed energy consultants with broad skills and extensive experience to solve complex technical and business problems across the entire petroleum investment lifecycle. Trusted for it’s advice and service, GCA wanted to reevaluate it’s brand messaging and revitalise it’s identity. But with most of the team being long established in the field, they wanted to maintain this level of respect and modernise thier offering. We worked closely with the team to strike the right balance and produce a fresh yet familiar brand identity.
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Deliverables: • • • • • • • •
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Brand Identity Design Brand Stationery Corporate Book Website White Paper / Reports Magazine Adverts Office Branding Photography
Service Based Clients
We have worked with many service based organisations of a varying sizes. We pride ourselves on our ability to partner with these companies and help achieve results. Whether a company is evolving or new to the industry, we work with businesses and organizations of all sizes to clarify their purpose, find their voice, understand their customers, and define their goals. The list opposite shows a selection of companies that we have worked with in the past. The work we have done for these companies varies, some projects were full branding, some were collateral design.
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1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12.
Novaar Limited Kennedys Legatum CSPT Auto Cracknell Berkeley Assets DP World Agility Logistics Xtra Cake Cryptech World Ooredoo Brand Union
Our Process 25
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Our process to uncover your brand RESEARCH
We conduct in-depth research into your business, through, interviews and workshops as well as desk based analysis.
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STRATEGY
We develop a brand strategy based on the vision of where you want to be tomorrow, along with a creative bright idea route that will be built around the brand story.
DESIGN
Develop and recommend three creative look and feels which compliment and expand your brand story.
DELIVER
Delivery of required deliverables and final artwork and produce brand guidelines for key touchpoints.
Testimonials 27
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What our clients say Saba J.
Andrew M.
Michel H.
Robert J.
“Matt is a “thought leader” in the Brand Building process.“
“Always ready to get to get the job done”
“We loved your insight and the ideas that helped us achieve exceptional results “
“Depth of understanding and clarity of thought!”
“I cannot express how pleased we are with the level of professionalism and results – but also the service and intelligence to assist with making the best choices for the design of various project that we worked with Animus on. Animus has truly exceeded all expectations and delivered a concept that are clean, eye-catching and above all understand our suite of Brands.
“Having worked with Matt for a number of years, I find that no matter what project we work on, we get constructive, insightful and interesting engagement with him throughout the lifecycle of the project.
Founder, Saba’s Kitchen
“It can be a huge challenge to create a personal Brand based on a vision whose purpose is to evoke a “feeling” in their audience. After spending significant time listening to and absorbing the message that I wanted to promote, Matt presented a Logo that I identified with the moment I set eyes on it. It blew me away. The striking design and choice of colours were a precise manifestation of my vision. It didn’t end there. Having wholly identified with the vision, Matt encouraged me to create a Brand Manifesto and core purpose to support the same. He took time to offer examples, gave me valuable feedback and constructive criticism. He coached me on the methods of gaining inspiration for writing these statements. I was “mentored” through the whole process. Matt’s skill set isn’t just limited to creating extraordinary Designs and Logos. He has a deep and profound understanding of his clients’ needs and expectations; a perception that is a rare find in a Brand Developer today. Anyone fortunate enough to be working with him will be at a significant advantage. I hope to be working with him, as my business grows, for as long as possible.” 28
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CMO Zurich Middle East “Animus have been a fantastic resource for our middle-east operations, having helped us with a number of varied projects, I am always extremely happy with the results they produce. They take time to understand the requirements and tackle them with intelligence and insight. We have occasionally had to worked to restrictively tight deadlines, Animus have always delivered excellent result within the given time and on budget, they are approachable and professional throughout. It’s refreshing to deal with such honesty and integrity in the creative field.”
Category Manager, Disney CEO, Coffee Planet
Matt is an absolute pleasure to work with, and we look forward to developing our and cementing our reputation with his creative assistance.”
Often we find that [designers] can be very excited during inception of new ideas which can reduce throughout the execution stage. Start to finish, Matt is able to create, design and develop according to the agreed strategy and within the timeframe required. So refreshing.”
Summary 29
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Why partner with us?
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We are committed to creating better brands for better business
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Strong experience in the corporate sector within the Middle East
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Proven ability to deliver with inherent cultural awareness
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The ability to not only develop and evolve brands but to ensure the brand is activated effectively in the market
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A highly creative team with the right attitude and approach to audit and refresh, we pride ourselves on developing long term partnerships
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We push you, in the hope to make you better and produce better work ourselves. We want the whole brand experience to be cohesive and deliver beyond your clients expectations
Terms of Business Definitions: ‘The Company’ is Animus Creative FZE. ‘The Client’ means the party, or any person acting on their behalf with whom the Company contracts. PO = Purchase Order / VAT = Value Added Tax 1. All charges & prices for services carried out by the Company are subject to VAT (where applicable) at the prevalent rate. 2. All estimated prices quoted, whether written or verbal, are for the listed and mentioned services only. Any additional services required to complete a project will be quoted for in advance and charged accordingly. Deliveries and couriers are additional. 3. A signed purchase order (preferably with a PO number and project value) will need to be raised for the full quoted and agreed amount before work can commence on any job. A separate PO may need to be raised for any extras such as distribution, storage, deliveries or mailing. 4. All work is billed either monthly or on completion of project stage, or the relevant hourly charge as previously agreed. 5. All estimates are based on expected or agreed design time and include two sets of authors corrections where alterations are called for by the Client, or if additional changes are required by client. 6. Where there is a change of brief, the Company will inform the Client in advance of any extra costs likely to be incurred. 7. All projects are planned to an agreed schedule. Non-adherence to this schedule by the Client may result in compromising final delivery deadlines. If this is likely to occur, the Company will advise the Client as soon as this becomes evident and suggest an alternative solution where feasible. This may incur additional costs. 8. Whilst every effort will be made to achieve agreed delivery, the Company cannot accept liability or be held financially responsible for any targets or deadlines being missed for delivery of any work which is outside of the Company’s control. 9. For all new clients payment for the full or part amount + VAT may be requested in advance of commencement, as agreed between parties. For any subsequent invoiced work, the Company must receive full payment not later than 30 days after the date of Invoice. The Company reserves the right to make a surcharge of 2% per month interest to accounts that are not paid by this time. Client credit screening may affect any subsequent credit agreement. 10. Once a client has agreed to the Company’s current Terms and Conditions on a credit account with the company, Animus Creative shall invoice in project stages e.g. Stage 1 Conceptual Design, Stage 2 Detailed Design and Design Development etc. Upon stage completion unless where exceptional terms have been agreed with the client. 11. Animus Creative reserves the right to invoice for any disbursements for part works carried out including third party costs incurred on a project should the project be unable to be completed for any reason or has been delayed/put on hold by the Client for a period of 4 weeks or more then stage invoicing will occur. 12. In good faith, Animus Creative would hold any supplied files, originals and materials for a period of up to 12 months. Resumption of works on the project would be completed according to the original schedule of costs so long as the project specification remained unaltered. 13. Disbursements on behalf of any client may result in a request for payment in advance from the Client.
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14. All creative work produced and devised during a project(s), creative, digital, software files and related correspondence remain the property – physically, intellectually and in copyright, of the Company until full payment has been made on the Client’s account, and all project costs have been cleared. 15. Once final proofs/materials have been signed off, the Company cannot be held responsible financially or otherwise for any errors relating to print, programming or any end product. 16. It is the responsibility of the Client that all materials (including, but not limited to images, diagrams, logos, videos, data, as well as intellectual property in other media) supplied to Animus Creative by the client will have the relevant copyrights, licenses and permissions for use in the commissioned project. Animus Creative will not accept responsibility/liability for infringements caused by any wrongly supplied materials. 17. The Company reserves the right to commission freelance support or outsource any job if it is felt it is in the best interests of the Client. Any outsourced job remains the property/responsibility of the company and such services are deemed to be carried out ‘indirectly’ by the Company. 18. As part of larger projects which involve 3rd parties commissioned directly by the client, the Company will not be held responsible in any way for services not carried out/managed directly or indirectly by the Company. 19. Advice of any loss, quality or damage issues must be reported to the Company within five clear working days of delivery and receipt (whether be printed or digital) and any claim in respect thereof must be made in writing to the Company within 3 working days thereafter. The Company shall not be liable in respect of any claim unless the aforementioned requirements have been complied with. 20. In the event of any bona fide dispute or difference arising between the parties in connection with the Contract (excluding any dispute relating to non payment of the Charges, for whatever reason), the parties shall attempt to resolve such dispute or difference in good faith or by mediation. It is the responsibility of the Client to inform the Company immediately of any issue that may lead to a dispute (including but not limited to quality, service, cost, deadline), without such information, no disputes will be entered into. 21. Every endeavour will be made to deliver the correct printed quantity ordered, but estimates are conditional upon margins of 5%. The Company reserves the right to change/alter ordered amounts in the Clients best interest. 22. Whilst taking every care to protect all media and correspondence supplied, the Company cannot accept liability or be held responsible financially or otherwise for any loss. Disputes will not be entered into. 23. The Company cannot guarantee the Client exclusivity of any marketing concept, strategy, design or other intellectual property provided. Therefore the Company will not accept liability for any alleged claim from the Client or any Third Party as the result of unintentional similarity in part or whole of a Third Party’s copyright protected or registered trademark or brand, identity, strap-line, colour usage, image style and content, product or otherwise. 24. It remains the Client’s responsibility to seek copyright protection if desired for any creative/intellectual property provided to the Client by the Company. 25. If at any point during the design or development cycle a client wishes to cancel, they may do so but will be invoiced an amount that Animus Creative judges to be proportional to the amount of work completed on the commission and further compensatory charges for booked design time or printing press time or any other supply costs accruing.
26. The Company reserves the right to the addition of our Company credit on printed or digital projects unless instructed otherwise by the Client and, to the use for selfpromotion any work carried out for the Client. 27. The Company reserves the right to use both initial creative concepts and final approved design work for the purposes of the Company’s marketing activities (both online and offline) unless otherwise requested/agreed with the Client. 28. Terms and Conditions may be changed at any time without prior notice to its clients. Notification will be sent to all clients at the time of the Terms and Conditions alterations. 29. The company shall be under no liability if it should be unable to carry out any provision of the contract for any reason beyond it’s control including (without limiting the foregoing), Act of God, Legislation, War, Act of terrorism, Fire, Flood, Drought, Failure of power supply, Lock out, Strike by employee’s in contemplation of furtherance of dispute or inability to procure materials required for the performance of the contract. During the continuance of such a contingency the Customer may, by written notice, elect to terminate the contract and pay for work done and materials used, but subject thereto, shall otherwise accept delivery when available. 30. Animus Creative will have a lien over any product, data or materials if all payments due from you have not been paid and cleared in full within 1 month from the date of the invoice. We reserve the right to withhold supply of goods and, in the case of web services, this includes recalling services including the hosting of websites. 31. By the Client commissioning the Company’s services by way of a signed Purchase Order, the Client hereby agrees to these Terms of Business. 32. Any dispute arising out of or in connection with the signed Purchase Order, including any question regarding its existence, validity or termination, which cannot be resolved amicably between the Manager of each party within fifteen (15) days of receipt of a written letter by the claiming party, shall be subject to the exclusive jurisdiction of the Courts of the Dubai International Financial Centre (DIFC). For disputes under 1,000,000 AED in value, the parties agree to exclusively hear the matter in the Small Claims Tribunal at the DIFC Courts. 33. The Purchase Order shall be governed by and construed in accordance with the laws of the Dubai International Financial Centre.
Thank you..
Contact Matt Wilson Founder & Brand Director Animus Creative FZE DTEC Tech Hub 1 Dubai Silicon Oasis T: +971 (0)505590074 E: matt@animus-creative.com www.animus-creative.com
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