Branding Report

DESIGN BRANDS FOR

Faculty Guide :

Prof. Ranjana Dani

BRANDING

Scenerio In today’s time every second family is NUCLEAR family in which Man and Woman both working outside. And parents are not able to teach high subjects to their Child.

So they more rely on Tution/Coaching and Hobby classes to monitor their children.

IMPACT - When both parents are occupied with their jobs for eight or more hours per day. Their are obvious effect on the family, On the positive side, the family has an increased income and thus fewer financial stress.

For those students who belongs to rich or nuclear families for them its easy to pay high fees but who are not they suppose to think before enter the Institute.

Parents are always expecting from the coaching/tution &hobby classes, that their child can be BRIGHT, SHARP or VERSATILE become here. Also they think about the fees structure of classes before sending their child to classes. Students has no proper time shedule and students are not only having tutions classes but also some hobby classes to relax or give peace to mind and for different classes they suppose to go some other place for next class. So, the time between two classes is the basic problem.

Time is more important for students so they can participate into more Activities but in the market no once providing all these services together. Some tutions deliver classes after schools/colleges so more students have to come after their S/C. bt they suppose to go by night if they are spending continous hourse for 2-3 subjects and some parents are use to drop & pick-up their child. (especially girls for this reason).

Some parents cannot trust on their child to sit for late hours and study subjects continously in home during Exam days.By Coaching/Tution classes students feels better and it helps to make their concentration in studies.

BRANDING

The Business Proposal The Business we are talking about here is the concern obout ONE STOP SOLUTION for Academic Students and Hobby Purposes to maintain students time shedule according to their priorities.

A Coaching/Tution & Hobby classes with many subjects which manages to deliver all services which students and their parents want to be their. In other cases, the fees of C/T/H classes will give satisfaction to parents that Institute can be affordable with high teaching abilities and other services. And the facility of travelling to students, drop & pick-up them. If some are spending late hours in classes or having classes after their schools/colleges.

Beyond school academics students will be coached for added inputs in various sujects and also for entrance exam as also for hobbies such as perfoming and visual arts. The classes also will arrange Guest Lectures and seminars for the personality development of students.

Lectures on Time Management, Stress Management, Study Skills, Career Guidance and Achieving success will also be provided.

We are not only providing the facilities for student Studies and Hobbies. The importance of councellor in student’s life is very must, A Guidance Counselor will be your advocate providing advice and support throughout High School and College Application.

Your Guidance Counselor can help you : - Organize your class shedule.

- Research and choose colleges.

- Obtain fee waivers for exams and college applications.

- Write letters of recommendation for your college applications.

- Navigate financial aid forms.

You don’t always know what you’re missing, and your counselor can help alert you to opportunities which you may not have found on your own.

Your Faculty can help you : - Highly qualified faculty in their respective subjects.

- Help you to identity your carrer goals.

- Faculty can help you to solve your academic subjects problems regularly.

- Teachers can help you to manage your academic/coaching workload.

- Instructor manage the classes by special arrangement with flexible timings according to students shedules.

Our teachers can understand the struggle of a student with ADHD( Attention Deficit Hyperactivity Disorder), teachers can better help them in the classroom. Because children with ADHD do better when their lives are ordered and predictable.

BRANDING

The Target Audience The Target Audience includes School & College Students and who have interest in Performing Arts/Hobbies with SSdifferent areas. Students areu upcoming Leaders for tomorrow and they bring hope of better future for Us. “Todays Student don’t regret the things they had done. they regret the things which they didn’t do when they had the Chance.”

Demogarphics Segmentation: Consist of dividing the market into group based on variable such as: Age, Gender, Family size, Income, Occupation, Education, Religion, Social Life and Nationality. But in this brand we just consider only three segmentations which is important to focus for this Brand.

• Age: - For the School & College Students the age group is betwee 12yrs. to 30yrs.

- But for the Performing/Hobby class students the age group is between 8yrs. to 80yrs.

• Gender: - MALE & FEMALE in which comes ( Academic. Coaching and Hobby students, Housewifes, Senoir citizens and Business class who manages thier work from Home bt they have hobby to do something as like Performing Arts.

• Income: - In today’s timeTution & Coaching classes is the need of every students and for those who are studying for higher education but in society we have some people who have interest in performing Arts as well as student but some of them have issues of money to pay who belongs from those families who have only one income source and the other way who belongs to nuclear or business families have no issue but they don’t have time.

• Social Life: - Human beings are social animals who have their social life and the tenor of their social life is one of the most important influence on their mental health and for that they actual want to enter into no. of activities who helps to feel relax them from their day-to-day hectic shedule of life and also they performe good or to enjoy own art as a companion for everyone in their difficult times.

Tution Classes

87.6%

Coaching Classes

52.4%

Hobby Classes

36.2%

Approx. Percentage of student classes

One Income source

72.6%

Nuclear Family Class

63.9%

Business Family Class

32.7%

Approx. Percentage of Family classes

BRANDING

MOODBOARD ACADEMIC STUDENTS COACHING CLASSES STUDENTS HOBBY CLASSES STUDENTS

BRANDING

MIND MAPPING Exposure Self-Expression

Self-Confidance

Extra-Curricular

Hobby

Practice

Trustfactor

Solution Provider

Personal Attention

COACHING AND

Determination

Enjoyment

PERFORMING ARTS CLASSES

Seriousness

Weekly Test

Attainable

Extra Classes

Exertion

Fix Timings Involvement

Opportunities Playful

BRANDING

USER STUDIES

NEERU VERMA

RIYA DHIMAN

ABHINAV GARG

-

-

-

46 years old Female Chandigarh Working

She is currently working in Ayurveda Home Remedies her own healthcare guide. She is very self-confident and very punctual for her working hours.

Busy women and time management is very important for her. Apart from that she likes to do paintings but the time of hobby classes is not flexible for her. So, she is looking for a place where she can learn and manage her working hours for hobby.

18 years old Female Chandigarh Student

She is just cleared her higher secondary studies. She is currently having coaching classes for AIEEE entrance exam. She belongs to nuclear family and they don’t want to send her alone. She is not able to drive because of licence. So, her parents is looking for a coaching institute where travelling services can provide to pick & drop her.

16 years old Female Delhi Student

He is high class student and preparing for IIT entrance exam. He likes Dancing and playing guitar also. He belongs to one income source family and his parents is not able to pay for his hobby classes. He is very dedicated to his studies and disciplined. So, his family is looking for a coaching cum hobby classes institute type where if they can give discount on subjects.

BRANDING

User Studies

VISHAKHA DHIMAN

SMEER RANA

-

-

20 years old Female Delhi Student

She is doing graduation in B.Sc, currently in 3rd year.She has interests in Dancing and Theatre and she wants to join hobby classes for both where she can polish her interests. But she is confused to join classes because of her time shedule.

Currently she joined some classes for both but in different-different palce and its difficult for her to go again and again.

So, she is looking for classes where she can learn both hobbies according to time shedule.

17 years old Male Chandigarh Student

He is doing Non Medical in high secondary school. He is taking tution classes for major subjects. He is not satisfied with his classes (No personal attention, information gap) and he leaved two classes because of same reason and he paid the fee one month during joining. Now, he is looking for free trail classes atleast for 1 week, so he can understand the atmoshphere of class is good for him or not.

BRANDING

The Competetion Some of the Brands in this Nature of Business

What Clicks

What Doesn’t

• Impeccable Administration • Exhaustive,Relevant & Original Study Material • Revision Classes • Hobby CLasses • Brilliant Initiative • Integrated approach to Teaching

• Trial Classes • Travelling Services • Counselor Service • Discount on Fee Structures • Personal Attention • Mode of Payments Options and information

Offerings • Travelling Services for long distance students and for those students who are taking late night tutions.

• Free Trial Classes, so the students can understand the atmosphere is good for them or not.

• Counselor Service for students to guide them which school or college is good for them and to manage their time shedule for all day activities which is important for students.

• Discount on fee Structure, so the parents can afford our best facilities and qualitites and send their childern for differnt hobby classes also but at the same place.

• Personal Attention helps students to make decisions, analyze their works, portfolio and show their how to use Priority for studies and other activities to get benefits in a way that best fits their life goals.

• Differnt modes of Payments and Info., so the parents can easily pay the fees and email options for inform students about weekly test, student leave application, Visiting faculty for special classes and for latest upcoming opportunities.

BRANDING

NOMENCLATURE Name Key Attributes Outstanding . Average . Well-Behaved . Responsible . Sensible . Clever . Well-Developed . All-Rounder . Enthusiastic . Gentle . Playful . Quick Graspping .

Sharp . Alert . Moody . Eager . Brilliant . Inspiring . Confident . Punctuality . Regular . Fequently . Intelligent . Thoughtful . Talented . Versatile .

Smart . Realistic . Meticulous . Efficient . Capable . Expeienced . Artistic . Scientific .Systematic . Friendly . Modest . Proud . Serious . Strong .

Attentive . Bright . Hard-Working . Willing . Quit Deligent . Satisfaction . Progress . Energetic . Self- Relient . Determination .

Sociable . Creative . Straight Forward . Practicle and Courage

Insightful, Not born for yesterday, Quik on the Uptake, Segacious, Bright, Perspicacious Means having or showing to accurately asses situations or people and turn this to one’s advantage. In the good at judging situations and people quickly and able to use this knoweledge for personal benefit.

Constrained

Complete

Observant Passionate

Convinced

Capable

ASTUTE Immediateness

Proficient

Reasonable Dynamic Fascinated

Purposeful

BRANDING

BRAND NAME

ASTUTE Synonyms Adroit . Intelligent . Crafty . Bright . Brainy . Clever . Calculating . Perspicacious . Sharp . Savvy . Discerning . Shrewd . Sagacious . Keen . Foxy .

Canny . Insightful . Quik on the Uptake . Not born for Yesterday

ASTUTE Astute is showing an ability to accurately/cleverly assess situations or students and turn this to one’s advantage. Astute means smart and clever, brainy and is quick to identitfy for giving solutions of problems and looking at every importance and being a vast institute , also being able to provide better facilities and services to its students.

The

ASTUTE Promise “Astute is the complete institute, what we promise you, we always help you, not only teach you to ask good questions but also to identity interesting problems to solve. We help you to learn how to analyze and imagine solutions to subject problems, not only that we help to manage your day time shedule to enjoy other activities. And when you finished with that, we help you to objectively evaluate your results and mirror it for to see yourself. We help students to find their voice, their capabilities, their talents and above all their passions.

BRANDING

Brand ATTRIBUTES Sharp, Complete System, Devoted, High Powered, Proficient, Bold, Decision Maker

KEYWORDS Facilitators, Opportunity, Problem Solver, Inspiring, Experienced, Well-Developed, Consideration, Relationships, Initiatives, Judigious

BRANDING

Brand Philosophy To act as a which suggest that at young age the brain is, in essance, transformed from an insatiable information Gathering Machine into a sleek, Congitation Machine of enormous power and we believe a good teacher has a powerful faith in future and we believe students need complete guidance peaceful atmosphere to concentrate on their activities.

Vision and Mission To provide a emerging a pre-eminent educational group in the work for the holistic enhancement of society, guidance and complete facilities to students ranging from counselor or teacher from Average to Bright and help them to realise their dreams and potential of becoming Artist, Doctors and Engineers.

BRANDING

MOODBOARD and choice of Colours

Colours inspired from EDUCATION n PERFORMING ARTS. Choice of colours depicts perfoessionalism of activities, Trust factor and reliability of the brand. Apart from this, the colour will also portray a certain class , or standard in respected to the students it works with.

C:88% M:61% Y:37% K:18%

C:2% M:37% Y:53% K:0%

C:77% M:16% Y:62% K:1%

R:42 G:87 B:114

R:243 G:173 B:124

R:49 G:158 B:126

#2A5772

#F3AD7C

#319E7E

BRANDING

ATTRIBUTES for VIUSAL IDENTIty • Bold • Prominent • Positivity • Dynamic • Sharp • Path

• Bright • Open • Freedom • Light • Longway •Journey

Developing Identity:- With form Birds

Fly, Freedom for dreams, High Longway and strategy for your way.

Directional

Depicting a path, going outwards spreading and towards directions.

SELECTIVE • BOLD • PROMINENT • DYNAMIC • SHARP

• LIGHT • BRIGHT • FREEDOME • OPEN

Height

Help to reach, easy to catch and easy movable, futher simplified to triangular form.

Steps

ATTRIBUTES for typeface • San Serif • Smart • Bold • Straight

• Curve • Simple • Professional • Spark

SELECTIVE • SAN SERIF • STRAIGHT • SPARK

• PROFESSINAL • SIMPLE • SMART

To reach goal, where to go. way to own choice and again further simplified.

Typeface :- Exploring Type for Name keeping in mind Brand attributes.

ASTUTE A S T U T E A S T U T E

A S T U T E A S T U T E A S T U T E

BRANDING

TYPEFACE Final Selection, Customized

Final Logotype

(Ironick NF (80% Kerning) Customized) Ironick NF (redefined)

Primary Typeface : Ironic NF ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890$%&@#(!?.,:;)

Choice of San Serif font, to depict modern, the bold aspect however bring out the strenght and stalwartness in the logotyppe.

Also customized spacing to give a professionalism to the logotype.

Customized treatement to the ends of the typeface.

Mainly done to establish point to point philosophy. Also to bring in the “Speediness” and “Efficiency” to the existing “Strength” and “Support” portrayed by the existing typeface.

Ironick NF by itself seemed a little bold, thus the customization at the ends and wider spacing with increased kerning.

Ironick NF however would be used for titles and single text.

BRANDING

DEVELOPING THE IDENTITY

To keep in mind the concept of a birds, height and direction, below were a few exploration using the form of a triangle and birds out world. Development in the same resulted with depiction of small and large directions. Initial use of Blue and green to depict the freedom. Third cut logo depict the strenght to force dynamism and outward growth and success.

TOWARDS SUCCESS

BRANDING

DEVELOPING THE IDENTITY

To depict the steps towards success your goal with same identity.

Sky and Air in between, still maintaining the concept of the direction further extension with the detail exploration with triangular forms within large height to bring out of the concept.

TOWARDS SUCCESS

BRANDING

DEVELOPING THE IDENTITY

Final arrival of the form

Colour exploration of the finalized forms, shades of Blues, Greens to the arrive at the finalized colour.

Use of a gradient in comparison to the flat colour.

Depicting Professionalism, Success, Dynamism, Growth

BRANDING

DIMENSIONS

6 Inches

Finalized form with colour application

4 Inches

2.5 Inches

64˚

8 Inches

.7 Inches

4.2 Inches

2.5 Inches

2 Inches

1.5 Inches

25˚

15˚

12˚

BRANDING

Final Logo

Finalized identity with extension specific to service

Growth

TOWARDS SUCCESS

Freedom

TOWARDS SUCCESS

Achievement

Strength

TOWARDS SUCCESS

TOWARDS SUCCESS

TOWARDS SUCCESS

BRANDING

DEveloping visual language for collaterals

Representation of fly, growth, development and success. The medium which everything using for Achievement are to establish visual and depth.

BRANDING

Collaterals

V. card

Front and Back of visiting card for Director. Top initial concept, below arrived concept with edited depiction of the centrealign and sidealign placement of the element to the depict dynamism along with extremely corporate and institutional life.

FRONT

BACK Mobile : +91 9595379287 Email : aka@astute.com Astute building Block-F, sector-7 Chandigarh Chandigarh U.T. , INDIA www.astute.com

TOWARDS SUCCESS

Ankit Kumar Awasthi Director

FRONT

BACK

Mobile : +91 9595379287 Email : aka@astute.com Astute building Block-F, sector-7 Chandigarh Chandigarh U.T. , INDIA www.astute.com TOWARDS SUCCESS

Ankit Kumar Awasthi

Director

BRANDING

Collaterals

Envelope:

Two options of envelope to send important letters to students about academic activities or special informations.

FRONT

BACK

Mobile : +91 9595379287 Email : aka@astute.com Astute building Block-F, sector-7 Chandigarh Chandigarh (U.T.) , INDIA www.astute.com

TOWARDS SUCCESS

FRONT

BACK

TOWARDS SUCCESS

Astute building Block-F, sector-7 Chandigarh (U.T.) , INDIA Mobile : +91 9595379287 Email : aka@astute.com www.astute.com

BRANDING

Collaterals Option 1

Option 2

Letterhead: Astute building Block-F, sector-7 Chandigarh (U.T.) , INDIA Mobile : +91 9595379287 Email : aka@astute.com www.astute.com

Institute Letterhead. It is to informe parents and students about the admission and other information related to plan.

TOWARDS SUCCESS

Astute building Block-F, sector-7 Chandigarh (U.T.) , INDIA Mobile : +91 9595379287 Email : aka@astute.com www.astute.com

TOWARDS SUCCESS

BRANDING

Collaterals

Stationary:

BRANDING

Collaterals

T-Shirt and Hoddy: T-shirt option. For students.

BRANDING

Collaterals

Bags, Id-Card, Cups, Bottles & Badge:

BRANDING

Collaterals

Website Options: For pick drop service.

Importance of Having a Website These days, almost any small business should have a website. With costs being extremely low at the entry level, it's becoming difficult to imagine a reason for any company of any size not to have a website. Many user-friendly, free and open-source content-management systems are available to assist with Web design, so it is even possible to build a basic small business website without a professional Web designer.

BRANDING

Vehicle Branding

Van Options: For pick drop service.

THANK YOU

Ankit Awasthi Graphic Design PG-semester-3

MIT Institute of Design