Co rporate Id entity
OBJECTIVE
To Design a logo of exsisting Company It can be New Design or Redesign which reflect the powerful impression asset of client’s BRAND Points which should reflect or must:. Preliminary Works is must . Balance . Size . Use of Colours . Design Style should suit the Company . Goal is Recognition . Dare to Different . KISS( Keep it Simple and Stupid) . Eassy on Effects . Use other Designs for Inspirations
Client:- PALLAVI
(A Unit of Tarachand Industries)
Category:- Restaurants, Resorts, Banquets and Houseboats Location:- Panchkula, Chandigarh, Mohali, Mumbai and Kerala Brief of Company:-
PALLAVI group of hotels came in the Hospitality segment with Pallavi Banquest and Restaurants ( Hotel PALLAVI in panchkula). and since then ther is no looking back today and they have extended their services. 3 STAR Restaurant. PALLAVI Resorst, Banquets and Restaurants does not follow the traditional trends of the Hospitality. Pallavi great effort to offer out of the box services to their visitors. PALLAVI great effort to offer out of the Box services to its Visitors. PALLAVI offers Elegant Decor Styled with Earthen Colours. PALLAVI strategic location to make hotels make it easily approcable for the Business Professionals and Leisure Travellers visiting the City. PALLAVI offers to make the stay for Business Professionals even better for them they provide:- Buffet System & Conferrance Hall
Establish Year:-
5th July 1997
Vision and Values:-
PALLAVI group is resonated in the attitute towards our deligent staff, valuable customers and reputed Business Partners. PALLAVI Hotel, Resorst and Banquets expanded their range of services and today stand solidly along with other reputed service providers in the hospitality sector in India. PALLAVI beginning the journey from Panchkula in the north, this group of hotels recahed backwaters of the Arabian sea. The Vision of PALLAVI group sensed the scope of expansion in the hospitality industry and great effort to contribute to the industry in an Innovative Manner.
Types of Food:-
INDIAN Food, CHINESE & CONTINENTAL Food and THAI Food (epecially on Orders)
Target Audience:-
Corporate sector, Economic class and People who wants to spend high amount on Hygenic Food.
Competitors:-
28 Cmpetitors in PANCHKULA, CHANDIGARH and MOHALI 48 Competitors in MUMBAI like ROYAL Garden, JUHU Plaza and JEWEL of CHAMBUR 9 Major HOUSEBOATS Competitors in KERALA.
PROJECT STATEMENT To Design a Identity:- PALLAVI group is establised Brand and it begans almost a decade ago. So Brand needs a Renew or Redseign Identity which reflect Brand Identity in Modern Generation type as a Great Impression and Powerful Asset/Qualiety of Client’s Brand
PROBLEM STATEMENT Logo is not Luxury Kind Typeface/ Logotype not related to their Business Not eligant means Graceful and Stylish in Appearance Colours reflecting Nature Feeling or looks like Ayurvedic Brand Logo giving the feel of Girlish font kind of Identity or Cosmetic Brand
NEED & DSEIGN STATEMENT
Need to more Stylish and Luxury look, Typeface or Font can be more Elegant type, Colour Scheme wants more Explorations or Shades, PALLAVI Looks/ Management need to give more Impression and Powerful Asset on Customers Mind, They can also add some Punch Line, PALLAVI group need overall Feel, Looks and Status of its own Brand as like other highest Brands ex..
JUHU PLAZA LEGACY Hotel BUTTERFIELD Hotel MOUNTVIEW Hotel CROWN PROMANDE Hotel
EXISTING LOGO
C:83 M:6 Y:96 K:1 R:1 G:166 B:81 C:54 M:2 Y:99 K:0 R:130 G:191 B:67 C:31 M:2 Y:95 K:0 R:189 G:210 B:61
Envisaging our success and positive reception in the industry, Pallavi Hotels & Resorts is on the crest of a wave in Panchkula, Chandigarh, Mohali Region. Pallavi Group of Hotels came ashore in the hospitality segment with Pallavi Banquets & Restaurants (Now Hotel Pallavi) in Panchkula and since then there is no looking back. Today, we have extended our services in areas of Navi Mumbai, Alleppey and Kochi and we endeavor to create a presence across the country by 2015.
MIND MAPPING KEYWORDS
Natural Leaders, Intutive, Generous, Ambitious, Independant, Creative, Inspirational, Philosopher, Abstract, Materialistic, Social Worker, Idealistic, Spiritiual, Enterpreneur and Advisor
SOCIAL
(Public, Familiar Natural, Cooperative, Lively and Organization) SPIRITUAL
(Divine, Abstract, Holy, Perfect, Classic and Transparent)
IDEALISTIC
(Bright, Fantastic, Hopeful, Fanciful, Exciting and Illusory)
AMBITIOUS
PALLAVI
(Hungry, Thirsty, Desirous, Unsatisfied, Strong Trustful and Passionate) INDEPENDANT
(Self-Suficient, Confident, Royal, Creative and Supporting)
INSPIRATIONAL
(Advance, Graceful, Boost, Helpful and Speed)
MOODBOARD
Bright Classic Fantastic Graceful Speed Hungry Lively Natural Perfect Royal Support Creative
SKETCHES
WE SERVE YOU BEST VALUE TO CUSTOMER PLEASING PEOPLE THE WORLD OVER MANUFACTURERS OF HAPPY FAMILIES TWICE THE COMFORT, TWICE THE VALUE
LOGO OPTIONS WITH TAGLINES
WE SERVE YOU BEST VALUE TO CUSTOMER PLEASING PEOPLE THE WORLD OVER MANUFACTURERS OF HAPPY FAMILIES TWICE THE COMFORT, TWICE THE VALUE
EXPLORATIONS
PLEASING PEOPLE THE WORLD OVER
COLOUR EXPLORATIONS
FINAL LOGO
PALLAVI
Pleasing people the world over
Hotels & Resorts
( A Unit of Tara Chand Industries Ltd.)
PALLAVI
Pleasing people the world over
Hotels & Resorts
( A Unit of Tara Chand Industries Ltd.)
PALLAVI
Pleasing people the world over
Hotels & Resorts
LOGO WITH DIMENSIONS
44.979mm
85.908mm
R- 46.611mm 20.64mm
33.338mm 16.071mm
13.77mm
141ยบ
44.979mm
125.25mm
125.25mm
PALLAVI
20.182mm
197.96mm
156.986mm
R- 46.611mm
197.96mm
20.64mm
85.908mm
33.338mm
125.25mm
Pleasing people the world over 180.034mm
LOGO GUIDELINES
Meaning of PALLAVI is Leaf and the shape of Logo reflect the image of pallavi with natural colour with two different shades of green.
PALLAVI
Pleasing people the world over
PALLAVI Font ( Microsoft Himalaya) this font looks Elegant which gives the feeling of stylish and luxury look to over all mark. Punchline:- PLEASING PEOPLE THE WORLD OVER Pallavi is offering every facilities to their customer all over the world with all reputed services and their customer can feel its their second home.
COLOUR GUIDELINES
COLOUR CODES
PALLAVI
Pleasing people the world over
6EAC43
C-63 M-10 Y-100 K-01 R-110 G-97 B-1
2B6D36
C-83 M-33 Y-100 K-24 R-43 G-109 B-54
3B4C21
C-70 M-47 Y-100 K-46 R-59 G-76 B-33
6B3415
C-36 M-78 Y-98 K-45 R-107 G-52 B-21
Pallavi Font:- MICROSOFT HIMALAYA Punchline Font:- CENTURY GOTHIC
STATIONARY LETTERHEAD ENVELOPE FRONT SIDE S.C.O. 16-17, Sector 5, Panchkula- 134 109 Tel. : 0172-4223355, 66, 77 Fax : 0172-4223366 Email: info.pkl@pallavihrs.com www.hotelpallavi.com
PALLAVI
Pleasing people the world over
Hotels & Resorts
BUSINESS CARD FRONT
Dear Sir
PALLAVI
Pleasing people the world over
Hotels & Resorts
Envisaging our success and positive reception in the industry, Pallavi Hotels & Resorts is on the crest of a wave in Panchkula, Chandigarh, Mohali Region. Pallavi Group of Hotels came ashore in the hospitality segment with Pallavi Banquets & Restaurants (Now Hotel Pallavi) in Panchkula and since then there is no looking back. Today, we have extended our services in areas of Navi Mumbai, Alleppey and Kochi and we endeavor to create a presence across the country by 2015. Veteran in the hospitality industry, Pallavi Hotels & Resorts does not believe in following the conventional trends and is always bringing into motion some innovative ideas. Ventures like Pallavi àVIDA, Pallavi Houseboats and Pallavi Floating Villas vouch for the fervency of the group towards innovation. Vision & Values
PALLAVI
Pleasing people the world over
The vision and value set of an organization plays a pivotal role in determining its success and our unique value set has contributed greatly in taking the group to astounding heights. Vision and values of Pallavi Group is resonated in the attitude towards our diligent staff, valuable customers and reputed business partners.
ENVELOPE BACK SIDE
Hotels & Resorts
( A Unit of Tara Chand Industries Ltd.)
Pachkula Navi Mumbai Allepey
Client Satisfaction is Top-Drawer Pallavi Hotels & Resorts aims to be the “BEST” service provider in the hospitality sector in India with their “ready to serve attitude”. The jovial staff at the hotels welcomes the customers warmly and makes certain that nonpareil services are offered to the visitors. Serene Locations, well-equipped rooms, and pleasant staff members around would leave you with memories to be cherished for a lifetime.
BACK
We Believe, We Become! Well-being and happiness of every individual associated with Pallavi forms the core belief system of the group and we are following this belief meticulously. Feedback received from each of our guests is valued and efforts are made to improve the services of Pallavi after reflecting on the reviews. We also encourage our employees to put forth their suggestions and feedback which help in improving services offered by Pallavi Hotels & Resorts.
R.S. Negi Chief Manager
(M) +91 814668951, +91 9417210791 Email: rsnegi@gmail.com Signature
S.C.O. 16-17, Sector 5, Panchkula- 134 109 Tel. : 0172-4223355, 66, 77 Fax : 0172-4223366 Email: info.pkl@pallavihrs.com www.hotelpallavi.com
S.C.O. 16-17, Sector 5, Panchkula- 134 109 Tel. : 0172-4223355, 66, 77 Fax : 0172-4223366 Email: info.pkl@pallavihrs.com www.hotelpallavi.com
STATIONARY AND COLLATERALS OPTIONS
THANK YOU
Ankit Awasthi Graphic Design PG-semester-3
MIT Institute of Design