Shoot References Shoot Planning

Location

Because Depop is a site used by individuals at home to sell/ buy clothing, the shoot will take place in a house using backgrounds such as a kitchen, bathroom and bedroom. This allows the consumer to relate the the images as they are in normal settings.

Styling

Neutral colours, subversive basics style of clothing made and sold by by Depop users. Androgynous, feminine and masculine clothing on men/women/ non-binary. Makeup will show men and non binary and women wearing both feminine makeup and no makeup; this is to show that you are able to express yourself however you want regardless of gender.

Aesthetic

Refined, yet natural. Subversive basics is a trend that the more fashion savvy tend to take on, the shoot must look refined as it is a trend that stems from runway fashion. The shoot will also pay homage to the 90’s designs that it is also inspired by by giving it a vintage feel using location and image edits.

Lighting

Natural lighting, dark, ambient ‘night-time’ lighting. Depop is an app that is used by consumers at home, therefore we don’t want to separate the consumer from this by using obvious studio lighting. The aim is to feel relatable, which is on-brand as this is also what Depop’s previous campaigns lighting is like.

POSING & CAMERA ANGLES

The models will be doing everyday tasks, e.g. reading a newspaper, on their phone/ laptop, going through their wardrobe, eating cereal, however, for lots of the images they will be looking at the camera, being aware it is there, a ‘fake candid’ shot. This is to once again resonate the idea that this is a part of a community that Gen Z relate to, rather than an editorial shoot. Some images may just include the model’s hands and clothing, as if they are trying to grab the clothes. The camera angles will similarly relatively natural, as if you are just looking into someone’s house and the way that they live, this is similar to depop’s previous campaigns where they are all very natural and focus on displaying community.