CONCEPT

One X One will also collaborate with Telfar to create a bag, in the colour ‘TF’. The bag will use Telfar’s vegan leather and all cotton packaging (Rotish, 2020). Their new dying processes will be implemented. During this podcast Telfar will release a ‘drip’. Ensuring no over production. It also reinforces the brands goals to create a community as its shows they see each individual consumer. 50% of sales of the bag will go to One X One to help them further their sustainability practices within Telfar and the other brands that they work with e.g. Swarovski, (Roshitsh, 2020). This creates a two - way interaction between the consumer and the charity, and help achieve the Telfar’s will be done during the podcast; a QR code will come up and customers will be able to scan it and be sent to a website link where they are able to complete the purchase.

Telfar will create ‘behind the scenes’ content of the bag with One X One. Visual content of the process showing the dyeing process narrated by workers and Clemens Telfar. The behind the scenes will also feature the decolour was created. Target consumers of Telfar are often working class thus by appreciating and highlighting the work that goes in from workers duringal tone, whilst also showing emotion of the workers pride within their work and passion for sustainability. This gives the videos and the brand a “clear (..) purpose” of the mission of sustainability; “crucial to a good brand story” (Bacon, 2013).