MEASUREMENT

In the content strategy we will monitor and compare the video views and image views using analytical tools, focusing on the watch time and view to like ratio. The aim is to have similar views to likes, and a high-watch time.

weekly. This allows Telfar to change content to be longer/shorter based on what has the best analytics.

Telfar will also be able to view how many people had an item in their basket during in the drop and how many purchased, which is the conversion rate. Telfar will also be able to view how many consumers used the payment plan to access if it was successful and useful or not.