MEASUREMENT

As previously quoted in content map and concept, we need to measure using analytical tools to determine effectiveness of campaigns, as promotional activities are used to establish brand recognition and reputation (Harris, 2017). Within social media you are able to measure a brand looking at followers, likes, comments, shares.

Within the TV video content Telfar produce for they campaign we are able to see watch time and views. Telfar’s goal within my content strategy is to increase views across the video content, as well as likes, shares, comments and views on social media platform video content.

Telfar already has a high engagement rate of over 4% (SocialBlade, 2021), and we want to increase this as it means that costumers are being educated on the content, achieving the content goal which is education of sustainability. The views for Telfar.Tv haven’t been publicised however I want to hit target goals of 10,000 views during the podcast. After the podcast Telfar will be able to access if they have hit this goal, what the watch time of the viewers was across platforms such as short content on instagram/twitter/tiktok and longer content on telfar.Tv or Youtube.