1 minute read
CONTENT CALENDER
22nd MARCH 2022WORLD WATER DAY
Teaser image for TF podcast and bag
Advertisement
Via Instagram (grid post)
Twitter (Timeline post)
Key message: highlight importance of sustainability on World Water Day, and inform consumers of up-
22nd APRIL 2022EARTH DAY 9PM ET
Live TF podcast release
Via TV - Telfar.Tv, visual video content
Key message: Bring out the podcast on Earth day to show the importance of sustainability.
May 22nd 2022biodiversity Day
Re-upload shortened highlight clips of podcast onto social media
Via Instagram (grid post) Tiktok &Twitter.
Key message: highlight ‘best bits’ content for consumers who missed the live podcast. Highlight new dying processes implimented, on social media, educate consumers who didn’t see live podcast/ remind consumers and to increase engagemnt on social media.
Bag release on the podcast
Via Telfar.Tv QR code linked Website
Key message: Bring out the bag on Earth day, highlighting the sustainability practices put in place during manufactoring.
28th AUGUST 2022START OF WORLD WATER WEEK
Re-upload shortened highlight clips of TF ‘BTS’ onto social media
Via Instagram, Tiktok & Twitter.
Key message: Show the dyeing process in short easily digestable clips to outline the importance of low water consumption in the fashion industry and increase engagement surronding content on social media.
5th JUNE 2022WORLD ENVIRONMENT DAY
TF ‘BTS’ release TV- Telfar.TV, YouTube, visual video content
Key message: videos of the newly implemented dyeing processes the design process. Further educate consumers on sustainability and importance of low water usage on World Environment Day. Creates a sense of community and storyline to the company which helps consumers remember content.
