Magpie Brand Book

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Magpie is a mobile app that creates the ultimate TV viewing experience. Instantly turn your TV screen into a moving catalogue by using our app to purchase, share or save the clothing items that catch your eye. Can’t get enough TV fashion? Join our community and create outfits for your favourite characters, vote on the best outfit styling and join exclusive discussions with the stylists from your favourite shows.

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At Magpie, our mission is to integrate the TV and fashion worlds, empowering females everywhere to instantly update their wardrobes with the outfits they love on screen. With a new, exciting TV second screen community built to inspire and share looks, watching TV has never been so fun.

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We want to make EVERY on screen fashion moment shoppable, we see world were you’re on screen icons wardrobes are only a click away.


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So you’re sat at home watching the latest episode of Made in Chelsea and you spot the most adorable skirt on Lucy- and you just HAVE to get it to match your cute new blouse. So how do you go about getting your hands on it? Ta-Da! Magpie- Open up the app and simply tap the Magpie Buttonscan your screen and let us do all the boring bits‌ A digital snapshot of the show is created and, within seconds,

matched against to our database to pick out that skirt and get it directly back to your screenbefore the scene is even over! Magpie instantly gives you access to the information of the outfits to let you buy it, share it or even save it to your digital wardrobe to get creative with later. Join our community to get exclusive content and get busy creating your unique #MagpieMoments


Think of Magpie as that cool quirky friend who also seems to know about all the latest brands and trends. We are dynamic, confident and social in our persona and when we speak we are human keeping it light, fun and youthful.

WHAT WE ARE • Fun • Sassy • Innovative • Engaging • Ambitious • Community • Personalized

• Empowering WHAT WE'RE NOT • Arrogant • Corporate • Boring • Unkind • Condescending

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• Insightful


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MAIN LOGO

REVERSED LOGO

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WATERMARK


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SECONDARY TYPEFACE

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PRIMARY TYPEFACES


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BRUSH STROKES

SOCIAL MEDIA ICONS


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APP ICONS

120x120 iPhone App Icon

152x152 iPad App Icon

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96x96 Android App Icon

Magpie


APP HOME PAGE

LIVE LANDING PAGE

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Magpie found TOWIE Megan Mckenna

Dress Shoes Accessories

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The Glam

Raid Her Wardobe

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Meet the stylist

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Episode 203

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SHOPPING PAGE

Maxi Satin Oyster by Never Fully Dressed. £79.00

Get it Save it Share it 368

Magpies

PROFILE PAGE

Similar Magpies

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Magpie Isabelle23 237 Magpies

Connect

Follow

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Message

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High Street version of Rosies Outfit £64

Favourite items from only way is marbs

Outfit Created for Millie Mckintosh


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AVAILABLE NOW IN THE APPLE AND ANDROID STORE, DOWNLOAD IT AND BECOME THE COOLEST BIRD IN TOWN.

IMAGE REFERENCES flickr.com:, Jon Davidnelson, Alden Chadwick, Giuseppe Calsamiglia, Jon Nelson, Nick Perrone , rocket.com, mtv. co.uk, cosmopolitan.com, Tom Horton/REX, youtube.com, celebfresh.co.uk, gotceleb.com, Channel 4, Love That Mag, Metro UK, zarataylor.blogspot



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