Kayla Williams
Anna Rose Souther
opened by Horace Saks and Bernard gimbel on September 15, 1924 in manhattan, new york Specializes in luxury men’s and women’s fashions
their target market is upper middle class, fashionable and brand conscious people Their competition is bergdorf goodman, Neiman Marcus, etc. Launched Estee lauder’s cosmetic line in the 1940’s in 2007, they started 10022-shoe and gave the shoe salon its own zip code due to its large size
started in 1909 when Coco Chanel opened her first shop in paris Specializes in luxury women’s fashions competitiors are louis vuitton, hermes, prada, etc. She pioneered the classic tweed suit that became a must buy for women of the 1920’s and still is today she revolutionized the way women dressed and is credited with putting women in pants and creating the Little Black Dress. in 1921, the iconic perfume chanel no.5 was launched. according to data gathered in 2014, it is the best-selling frangrance of all time. She introduced the brand’s signature 2.55 quilted bag in february of 1955. hence the name. in 1983, over 10 years after coco chanel’s death, karl lagerfield became head of design
6 month plAn
*buying for 5 stores across the Southeast
Assortment plan OTB FOR THE MONTH OF September-$600,000 description
units
cost retail
(RETAIL)
total cost
total retail
target Mu%
Square Quilted Lambskin Bag with CC's
10
$1,700
$6,700
$17,000
$67,000
75%
Large Goatskin Shopping Tote
15
$1,100
$4,400
$16,500
$66,000
75%
Caviar Flap Bag with Lizard Handle (Large)
15
$1,300
$4,200
$19,500
$63,000
69%
Caviar Flap Bag with Lizard Handle (Small)
20
$1,000
$3,800
$20,000
$76,000
74%
Black and White Tweed Flap Bag
25
$1,200
$3,100
$30,000
$77,500
61%
Classic Quilted 2.55 Flap Bag
25
$1,100
$2,950
$27,500
$73,750
63%
Velvet Boy Chanel Flap Bag (Blue)
25
$1,100
$3,700
$27,500
$92,500
70%
Small Calfskin Flap with Ribbon Piping
30
$800
$2,800
$24,000
$84,000
71%
total
165
$182,000
$599,750
70%
Assortment plan OTB FOR THE MONTH OF November-$425,000 description
units
cost retail
(RETAIL)
total cost
total retail
target Mu%
Velvet Classic Flap Bag (Black)
15
$1,000
$3,700
$15,000
$55,500
73%
Velvet Classic Flap Bag (Red)
10
1,000
$3,700
$10,000
$37,000
73%
Orylag Fur and Lambskin Flap Bag
15
$1,100
$4,300
$16,500
$64,500
74%
Small Velvet Boy Chanel Flap
10
$1,200
$3,500
$12,000
$35,000
66%
Bi-Color Camera Case
10
$900
$2,700
$9,000
$27,000
67%
Supple Calfskin Bag with Statement CC Clasp
10
$1,100
$4,200
$11,000
$42,000
74%
Goatskin Flap with Sequins
10
$1,400
$5,500
$14,000
$55,000
75%
Lambskin Flap Bag
10
$1,250
$3,500
$12,500
$35,000
64%
Classic Quilted Flap Bag
25
$1,100
$2,950
$27,500
$73,750
63%
total
115
$127,500
$424,750
70%
Works Cited "Our History." “Our History”. N.p., n.d. Web. 9 Nov. 2015. ;http://www.careersatsaks.com/AboutUs/OurHistory.aspx>.
"Chanel Designer Profile." “The Cut”. N.p., n.d. Web. 9 Nov. 2015. ;http://nymag.com/thecut/fashion/designers/chanel/>.