FASM 245 Retail Buying Project

for saks fifth avenue

by Anna Rose Souther, Skylar Radford, Haley Leek

opened by Horace Saks and Bernard gimbel on September 15, 1924 in manhattan, new york Specializes in luxury men’s and women’s fashions

their target market is upper middle class, fashionable and brand conscious people Their competition is bergdorf goodman, Neiman Marcus, etc.

Launched Estee lauder’s cosmetic line in the 1940’s in 2007, they started 10022-shoe and gave the shoe salon its own zip code due to its large size our target customer is a wealthy and chic, young to middle-aged woman who prefers to be on trend and doesn’t care much about sales or holidays.

founded in 1997 by a graduate of the university of georgia graduate, amy smilovic

started out as lower end of luxury design with competitors such as milly and rebekah taylor. defined as a relaxed, clean, feminine look

in 2012, they rebranded and focused on an edgier, cooler design. they did a lot of corporate cleaning evaluating which stores no longer fit their aesthetic.

their prices were raised and now their competitors are brands such as vince, theory, helmut lang,etc.

6 month plan

Spring 2017

Amy Smilovic wanted her spring Tibi collection to be about “relaxation, refinement and pushing ourselves forward.�

March Assortment plan

April Assortment plan

May Assortment plan

store layout

mock store layout

mock store layout

store layout

store layout

the seamless shopping experience

the seamless shopping experience

the seamless shopping experience

the seamless shopping experience

works cited

Runway images -- www.Vogue.com product images -- www.tibi.com store layout mockups -- http://observer.com/2015/12/the-guys-aregetting-their-own-saks-fifth-avenue-atbrookfield-place/ research -----

http://fashionista.com/2015/04/amy-smilovic-tibi-scadstyle http://www.tibi.com/about/ http://www.saksfifthavenue.com/About-Us http://www.saksfifthavenue.com/stores/stores.jsp?bmUID =ldj_yDM