for saks fifth avenue
by Anna Rose Souther, Skylar Radford, Haley Leek
opened by Horace Saks and Bernard gimbel on September 15, 1924 in manhattan, new york Specializes in luxury men’s and women’s fashions
their target market is upper middle class, fashionable and brand conscious people Their competition is bergdorf goodman, Neiman Marcus, etc. Launched Estee lauder’s cosmetic line in the 1940’s in 2007, they started 10022-shoe and gave the shoe salon its own zip code due to its large size our target customer is a wealthy and chic, young to middle-aged woman who prefers to be on trend and doesn’t care much about sales or holidays.
founded in 1997 by a graduate of the university of georgia graduate, amy smilovic
started out as lower end of luxury design with competitors such as milly and rebekah taylor. defined as a relaxed, clean, feminine look
in 2012, they rebranded and focused on an edgier, cooler design. they did a lot of corporate cleaning evaluating which stores no longer fit their aesthetic.
their prices were raised and now their competitors are brands such as vince, theory, helmut lang,etc.
6 month plan
Spring 2017
Amy Smilovic wanted her spring Tibi collection to be about “relaxation, refinement and pushing ourselves forward.�
March Assortment plan
April Assortment plan
May Assortment plan
store layout
mock store layout
mock store layout
store layout
store layout
the seamless shopping experience
the seamless shopping experience
the seamless shopping experience
the seamless shopping experience
works cited
Runway images -- www.Vogue.com product images -- www.tibi.com store layout mockups -- http://observer.com/2015/12/the-guys-aregetting-their-own-saks-fifth-avenue-atbrookfield-place/ research -----
http://fashionista.com/2015/04/amy-smilovic-tibi-scadstyle http://www.tibi.com/about/ http://www.saksfifthavenue.com/About-Us http://www.saksfifthavenue.com/stores/stores.jsp?bmUID =ldj_yDM