THE BEST OUT OF YOUR ECOMMERCE OPPORTUNITY

By Louise Malone

If you love something and want to share your passions, then read on

They say the streets are paved in gold, so if you have a passion to share with the world, then do your homework first. There might be a lot of opportunities out there, but there are many traps as well. E-commerce platforms, like Shopify or Square, are really appealing platforms for selling your goods. They have done all the hard work for you and have prepared themes that can suit your style of sales products.

Baby steps first

But first, take baby steps before jumping a mile. My advice to you is hold back and consider the market that you are so passionate about. Is it saturated with like-minded businesses? That’s still okay, but you must have something that makes you stand out from the crowd. Try to think about what it is that you and your customers need and want. Is there something you can do to be a little bit different and better? It’s difficult to rise to the top, while other e-commerce businesses have enormous marketing budgets.

Slow down

My choice has been to take it slow and keep my full time job, while indulging in my passion. I create plant-based skincare, candles and textiles. I have been learning the full spectrum of managing an e-commerce website and it has been an incredible learning journey. I love to read and learn every day. But most importantly, I love seeing smiles on the faces of my happy customers. My life in commerce has given me a degree of empathy and respect for the feelings of my customers. Being fair and transparent is such an important consideration in commerce. It should not be about the deep pockets of Big Business.

Due Diligence

What is due diligence? It’s something we should all do before investing time and money into a business. What legal considerations should you think about before getting an unpleasant surprise? Consider getting advice from a small

My passions have been coming to life while working hard on Busy Bee Blossom. I opened Busy Bee Blossom in 2016 and have learned so much over the years. There’s still so much to do and learn! Slow and steady wins the race.

Biography

Louise Malone is the founder of Busy Bee Blossom, a plant-based skincare and candle business,she established in 2016. After the devastating loss of her son to mental health in 2013, Louise turned to her lifelong passion for health and beauty to create a brand that not only indulges the senses, but also promotes selfcare and mental wellness. business advisory, or look into indemnity insurance. Better to be safe than sorry. Legal woes are not a place any of us want to face.

Combining her commerce expertise with her love for natural ingredients, Louise has developed a range of skincare, body care, and candle products that are simple yet effective. Busy Bee Blossom's products are made with pure, ethically sourced ingredients that are gentle on both your body and the world.

At Busy Bee Blossom, Louise believes that taking care of yourself should be an enjoyable and indulgent experience. Her products are designed to nourish the mind and body, providing a moment of peace and tranquillity amidst the business of daily life. With her commitment to promoting self-care and mental wellness, Louise's brand goes beyond just skincare and candles - it's a reminder to prioritise your wellbeing and embrace the simple pleasures in life.

Plan it - peace of mind

Planning is also a great way to keep your mind free from worry. By writing it down, I feel as though I am starting a process to help myself progress. It’s such a great feeling to complete a task. My ‘To Do’ list seems to be never ending! But I can also look back and see the achievements that I have ticked off when they’re finished. Even if you can’t see too far ahead, it will get better and clearer as time goes by. So definitely, plan and write it down.

Be patient with yourself

Please be patient with yourself. Time is a continuum that we travel on. Tomorrow will be a little bit better if you do your homework and plan. There’s no point beating yourself up with little setbacks as these are merely learnings that we can use to improve ourselves.