September 2023
BUILDING PURPOSE:
MAKING IT MUSCLE MEMORY FOR YOUR BUSINESS
By Annie Gibbins
What impact do you want to make in the world? What drives you and your team? Firstly, define your purpose with conviction, and let it guide every decision and action.
HEY THERE, ENTREPRENEURS AND BUSINESS LEADERS! TODAY, I WANT TO TALK ABOUT AN ESSENTIAL ASPECT OF RUNNING A SUCCESSFUL BUSINESS: BUILDING PURPOSE. AND NOT JUST ANY PURPOSE, IT'S ABOUT MAKING IT SO INGRAINED IN YOUR COMPANY'S DNA THAT IT BECOMES SECOND NATURE, AKIN TO MUSCLE MEMORY. SO, LET'S DIVE RIGHT IN AND EXPLORE HOW YOU CAN ACHIEVE THIS.
team of your purpose during meetings, brainstorming sessions, and even casual conversations. Keep the purpose front and centre, so it seeps into every aspect of your business.
Define your purpose with laser focus:
Empower your team to act with purpose:
Just like a laser beam, your purpose should be clear and focused. Take the time to dig deep and uncover the true essence of your business.
Building purpose isn't a oneperson show. Empower your team to take ownership of the purpose and act upon it. Encourage them to bring their unique perspectives and ideas to the table, fostering a culture of purpose-driven innovation and collaboration. When everyone feels connected to the purpose, it becomes a collective force that drives your business forward.
Communicate with passion: Purpose without passion is like a car without fuel—it won't take you far. As a leader, it's crucial to communicate your purpose with genuine enthusiasm. Inspire your team by sharing your vision, explaining why it matters, and how it aligns with their own values. Passion is contagious, and it will ignite the fire within your organisation.
Infuse purpose into your daily routines: Just like a morning coffee or a team huddle, purpose needs to be integrated into your daily routines. Make it a habit to remind yourself and your
Celebrate purposedriven milestones: Celebrating milestones not only boosts morale, but also reinforces the importance of your purpose. When your team achieves a goal that aligns with the purpose, acknowledge their efforts and celebrate the impact they've made. This positive reinforcement strengthens the connection between purpose and success, making it an integral part of your business' muscle memory.
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