Full of Stylized illustrations, this menu card not only gives one the options, it also presents real reasons to drink at ‘First Floor’, which is also located on the first floor of a building. One is transported physically and mentally to a better world. The Illustrations themselves on each page have been visually constructed as first floor vs. ground floor.
Advertising Agency: McCann Erickson, New Delhi, India Regional. Executive Creative Director: Prasoon Joshi. Chief Creative Directors: Ashish Chakravarty. Creative Directors: Tirtha Ghose, Nakul Sharma. Art Director/Illustrator: Partha Sengupta. Copywriter/ Typography: Annie Napolean.
