CORPORATE LOOK (OPTION 1)
An initiative to develop a VISUAL STORY for the brand that
WHAT?
validates its progressive, welcoming and technologically thorough nature.
- For the current lack of Brand campaign guidelines. - To leave a lasting impression on the minds of the consumer through
WHY?
the efficacy of visual communication. - To further solidify our brand identity as progressive, welcoming and technologically thorough.
JK TYRE BRAND IDENTITY - JK product placement locations
WHERE?
- Areas frequented by potential customers -Advertising spaces- to establish the JK story and its connect in the lives of the Indian masses.
By crafting a VISUAL CODE that reads like the brand’s own
HOW?
unique language. We then extend this language to merchandise/collaterals/in-store branding and ďŹ ll spaces with a signature JK visual story.
DESIGN PHILOSOPHY BRAND COLOUR PALETTE
SHADES OF GREY
COMBINATIONS
COMBINATION : STRONG WHITE
APPLICATION: OUTDOORS, PRESS ETC. COMBINATION : NEUTRAL APPLICATION: DIGITAL MEDIUMS COMBINATION : SOFT
100% yellow
APPLICATION: STATIONARY, IN-STORE COMBINATION : METALLIC APPLICATION: CERTIFICATES ETC.
COLOURS PERCENTAGE 50% WHITE
40% SHADES OF GRAY
10% YELLOW
DESIGN PHILOSOPHY ELEMENTS
1
Birds Birds fly above all, free and fearless. They are constantly on the go, explore greater heights and glide past boundaries.What we see is their freedom. What we don’t always see is that flight is a craft cultivated and earned through perseverance. We at JK Tyre chose to represent ourselves through birds for they symbolise both freedom and expert craft. The JK bird stands for JK Tyre’s continually evolving nature and the determination to soar to new unexplored heights with utmost skill.
DESIGN PHILOSOPHY ELEMENTS
2
JK Tyre’s stylized arrow symbol Represents forward motion. The graphic is befitting of a tyre brand’s core philosophy of continually moving forward toward innovation and quality output.
DESIGN PHILOSOPHY ELEMENTS
45
3
O
JK 45 degree cut edges We have incorporated the angular structure of the JK logo in our corporate communication. The 45 degree cut angles at the edges literally represent our cutting edge output in a technologically evolving ďŹ eld.
DESIGN PHILOSOPHY TYPEFACE
Typography plays a big part in expressing the brand’s personality, and thus needs to be consitent across all communication. KLAVIKA and HELVITICA NEUE have been selected for their impact, legibility and versatility. The font’s integrity should not be played around with by horizontal or vertical scaling.
Aa Aa KLAVIKA
HELVETICA NEUE
STATIONARY
LOOK 1
VISITING CARD VERTICAL
FRONT
BACK
LOOK 1
VISITING CARD HORIZONTAL
FRONT
BACK
LOOK 1
VISITING CARD DESIGN ELEMENTS
45 DEGREE SLANT CUT
BIRDS
PROGRESSION ARROW SYMBOL
30% GREY BACKGROUND
45 DEGREE SLANT CUT
LOOK 1
VISITING CARD HOLDER
LOOK 1
LETTER HEAD
LOOK 1
ENVELOPE
FRONT
BACK
LOOK 1
NOTE PAD
LOOK 1
STATIONARY
LOOK 1
APPAREL & ACCESSORIES
COLLAR PINS
SILVER PIN
TRI-COLOUR SILVER PIN
GOLDEN PIN
TRI-COLOUR GOLDEN PIN
LOOK 1
EMPLOYEE T-SHIRT
LOOK 1
DEALER T-SHIRT
LOOK 1
MECHANIC T-SHIRT
LOOK 1
CORPORATE BUTTON DOWNS
FULL SLEEVES WHITE SHIRT
HALF SLEEVES WHITE SHIRT
BEHIND THE COLLARS
BEHIND THE COLLARS
BIRD PATTERN
BEHIND THE SLEEVES
BEHIND THE SLEEVES
LOOK 1
SALES TEAM SHIRTS
FULL SLEEVES GREY SHIRT
HALF SLEEVES GREY SHIRT
BEHIND THE COLLARS
BEHIND THE COLLARS
BIRD PATTERN
BEHIND THE SLEEVES
BEHIND THE SLEEVES
LOOK 1
WARDROBE ACCENTS
SLIM TIE
METALLIC CUFFLINKS
BIRD PATTERN
LOOK 1
HEAD GEAR
SUN CAP
SPORTY CAP
LOOK 1
GIVE AWAYS
LOOK 1
GIVE AWAYS
SWEATSHIRT
BIRD PATTERN
LOOK 1
GIVE AWAYS
UMBRELLA
LOOK 1
GIVE AWAYS
KEY CHAIN
PAPER WEIGHT
TOOL KIT
LOOK 1
PILLAR FLANGE
LED ROTATING DISPLAY
JK TYRE STEEL WHEELS JK TYRE Steel Wheels is a fully equipped tyre facility with state of the art infrastructure and value added luxury services. A one-stop solution for tyre refurbishing, selection and purchase, Steel Wheels deals in all things tyre related. A fusion of sensory and visual elements like interactive kiosks, coupled with a hospitable ambiance makes for an enhanced customer experience.
DESIGN PHILOSOPHY BRAND COLOUR PALETTE SHADES OF GREY
WHITE
100% YELLOW
COLOUR PERCENTAGE 50% WHITE
40% SHADES OF GRAY
10% YELLOW
DESIGN PHILOSOPHY TYPEFACE
Typography plays a big part in expressing the brand’s personality, and thus needs to be consitent across all communication. KLAVIKA and HELVITICA NEUE have been selected for their impact, legibility and versatility. The font’s integrity should not be played around with by horizontal or vertical scaling.
Aa Aa KLAVIKA
HELVETICA NEUE
DESIGN PHILOSOPHY ELEMENTS
Steel wheels is a manifestation of JK Tyre’s premium on style, innovation and quality and our design elements communicate the same. A yellow tech-band on a 10% grey scale grid communicates great collaboration with strong technical specifications. The 45 degree cut angles at the edges literally denote our cutting edge technical expertise. All in all the steel wheels design philosophy branches out of JK Tyre’s own comfort space, into a more futuristic, sharp edge-space.
1
2
3
LOGO ON YELLOW TECH-BAND
4
5
GRID ON FLYING TECH-BOXES
TYRE WATERMARK
10% GREY BACKGROUND
45 DEGREE SLANT CUT
STATIONARY
VISITING CARD
BACK
FRONT
VISITING CARD DESIGN ELEMENTS
45 DEGREE SLANT CUT
LOGO ON YELLOW TECH-BAND
FLYING TECH-BOXES
10% GREY BACKGROUND
45 DEGREE SLANT CUT
LETTERHEAD
ENVELOPE
FRONT
BACK
STATIONARY
IN-STORE
UNIFORM
SALE STAFF UNIFORMS
MECHANIC UNIFORMS
GLOVES FOR MECHANICS
BELT AND POUCH FOR MECHANICS
GIVE AWAYS AND IN-STORE ELEMENTS
CALENDAR
LEAFLET STAND
TYRE INFO TAPE
TYRE INFO WALL HANGING
TISSUE BOX
COASTER
WHEEL CAPS
MBO
DANGLER
LED DANGLERS
WHEEL CAPS