Jan Shikshan Sansthan Skill India Collaboration Branding Guideline 2019
About JSS The scheme of Jan Shikshan Sansthan had its genesis formerly known as Shramik Vidyapeeth, was established in 1967, by the then Ministry of Education and Culture, Government of India to cater to the vocational and general education needs of industrial workers and urban slum dwellers. In the year 2000, the scheme was renamed as Jan Shikshan Sansthan and its coverage was extended to rural areas covering non-literates, neo literates and persons having rudimentary level of education. The Scheme of JSS is being successfully implemented with public and private partnership since last 50 years. These NGOs are playing a vital role in providing vocational training at doorstep of the beneďŹ ciaries in the unreached areas.
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Hon'ble Prime Minister of India has launched the National Skill Development Mission on 15.07.2015 on the occasion of World Youth Skills Day. The Mission has been developed to create convergence across sectors and states in terms of skill training activities. Government of India further decided that the Vocational Education component of Adult Education Scheme under the Ministry of HRD should be carried out within the Pradhan Mantri Kaushal Vikas Yojana under the Ministry of Skill Development & Entrepreneurship (MSDE). The Scheme of Jan Shikshan Sansthan was consequently transferred from MHRD to MSDE. MSDE has kept its original mandate intact and renamed it as Scheme of Support to Jan Shikshan Sansthan (NGOs) for Skill Development. The competent authority constituted a committee to revamp and restructure the JSSs under MSDE. The committee met several times and discussed at length the various aspects and suggested uniformity, transparency, flexibility, credibility, branding, system of assessment and certification to meet requirements and standards of MSDE. The guidelines also bestow more freedom and flexibility to the Board of Management and also enhance its financial allocations. The guidelines are comprehensive and clearly spell out the concept and objectives of JSS, its functions, target groups, organisation & management, programme, planning & implementation, selection of vocational courses, staffing & finance, monitoring, evaluation & follow-up, termination procedure, logo, procedure & criteria and Directorate of JSS. These guidelines are expected to help JSSs in carrying out the task in organized manner.
Secretary Ministry of Skill Development & Entrepreneurship Government of India
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Our Vision We create a template and characters inspired by India’s Folk Art. They form a visual identitiy which is unique & ownable by JSS. The characters are made in a manner that they can be animated and used to make promotional and educational videos.
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Character Design - JSS Men
Fig. 1
Fig. 2
Fig. 3
Fig. 4
Inspired by Indian folk art, the charcters aspire to look traditional yet modern representing the aspirations of the target audience.
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Fig. 5
Character Design - JSS Women
Fig. 1
Fig. 2
Fig. 3
Fig. 4
Fig. 5
Inspired by Indian folk art the charcters aspire to look traditional yet modern representing the aspirations of the target audience.
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Fig. 6
Fig. 7
Character learning various skills
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
The Template
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Template Colours Bright and Visible Our colour palette is bright without being loud to make sure our communication is visible and eye catching
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
The Mandatories While both will appear the JSS Logo will always have more weightage than Skill India logo and will occupy centrestage. Skill India logo will always appear top right other than exceptions ( eg: bar code printing)
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Background Color
Primary
Our primary background colour is like the sun bright and yellow, but we can include secondary colours of blue, greem and pink in campaigns or sites where more than one of a kind creative is used to add more vibrance. Secondary
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Template Colours Bright and Visible The Sun with the JSS learning tools radiating from its arms is our mascot. It is bright , powerful and life giving. And hence it is apt to us as we too strive constantly to empower India with knowledge and skill.
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Characters learning various skill
We will be representing characters learning various skills under JSS.
Please Note : These characters can change from creative to creative according to the need of the communication
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Branding
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Our Main Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 1:2 Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Secondary Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 2:3 Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Secondary Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 2:3 Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Secondary Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 2:3 Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
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Secondary Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 10ftx20ft Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Secondary Outdoor Branding SPECIFICATIONS : Position: Outdoor Size: 1: 2 Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Exterior Centre Branding Signage SPECIFICATIONS : Position: Front Façade of Centre (@ Main Entrance) Size: 10ftx5ft Material: Star Flex (Pasted on Iron Frame) Language: Region Specific
Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Exterior Centre Branding Standee SPECIFICATIONS : Position: Front Façade of Centre (Main Entrance) Size: 3ft x 6ft Material: Star Flex with Digital Printing Language: Region Specific
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Exterior Centre Branding Primary Wall Painting Position: In Front/Around Centre and Catchment Area Size: Depending on Wall Material: Paint Language: Region Specific
Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Exterior Secondary Wall Painting Mockups Position: In Front/Around Centre and Catchment Area Size: Depending on Wall Material: Paint Language: Region Specific
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Exterior Secondary Wall Painting Mockups Position: In Front/Around Centre and Catchment Area Size: Depending on Wall Material: Paint Language: Region Specific
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Exterior Secondary Wall Painting Mockups Position: In Front/Around Centre and Catchment Area Size: Depending on Wall Material: Paint Language: Region Specific
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Interior Centre Branding Signage (Behind table) SPECIFICATIONS : Position: Behind Reception Size: Depending on Wall Material: Digital Print on 4x6 Sun Board Language: Region Specific
Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Reception Area Branding Attendance Register
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Inside Centre Poster Primary SPECIFICATIONS : Position: On walls in the waiting area Size: 14x19in Material: Digital Print with lamination & Mounting on 3mm sunboard Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Inside Centre PosterSecondary SPECIFICATIONS : Position: On walls in the waiting area Size: 14inx19in Material: Digital Print with lamination & Mounting on 3mm sunboard Language: Region Specific
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Guidelines - Skill India - Jan Shikshan Sansthan - 2019
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Shiksha Collaboration Guidelines -Skill SkillIndia IndiaJan - Jan Shikshan Sansthan -2019 2019
Waiting Area Branding Standee SPECIFICATIONS : Position: Around/Adjacent Waiting Area Size: 3ftx6ft Material: Star Flex Language: Region Specific
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Shiksha Collaboration Guidelines -Skill SkillIndia IndiaJan - Jan Shikshan Sansthan -2019 2019
Room Branding Banner Primary SPECIFICATIONS : Position: As Per Requirment Size: 3ftx2ft Material: Flex Printing Language: Region Specific
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Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Web Banner
Primary
SPECIFICATIONS : Position: As Per Requirment Size: As per Specification Language: Region Specific
Secondary
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
www://jss.gov.in
Stationary Admission Sheet SPECIFICATIONS : Position: As Needed Size: 11x8 in Material: 80 GSM Super Print Language: Region SpeciďŹ c
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Stationary Notepad
Mock up with inside pages
SPECIFICATIONS : Position: As Needed Size: A5 Material: Cover 300 GSM Card with lamination Paper and Inside pages 80 GSM white maplitho Language: Region Specific
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Stationary Id. Card SPECIFICATIONS : Position: As Needed Size: 2.5inx3.75in Material: 300 GSM Art Card Gloss Language: Region Specific
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
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Van Branding SPECIFICATIONS : Position: As Needed Size: As per Van Material: Vinyl Print Language: Region Specific
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Mockup
BACK
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Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Merchandise Stickers SPECIFICATIONS : Position: As Needed Size: 2 Dia Material: Digitally Printed Sticker Paper/PVC Language: Region SpeciďŹ c
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Merchandise Tote bags SPECIFICATIONS : Position: Center Size: 8inx10in Material: As per Requirment Language: Region SpeciďŹ c
Guidelines Skill - SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Merchandise Badges SPECIFICATIONS : Position: As Needed Size: 1.5x1.5in Material: Digitally Printed on Metal Badges
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Merchandise Kurta Woman SPECIFICATIONS : Position: Left Side Size: 3.5 Dia Language: Region SpeciďŹ c
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Merchandise T-shirt Man SPECIFICATIONS : Position: Left Side Size: 3.5 Dia Language: Region SpeciďŹ c
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Some More Mockups Visualising Possibilities
Guidelines - Skill India - Jan Shikshan Sansthan - 2019
Event Gate Branding
Guidelines Skill India Jan Shiksha Collaboration 2019
Event Gate Branding
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
Event Gate Tickets
Guidelines -Skill SkillIndia IndiaJan - Jan Shiksha Shikshan Collaboration Sansthan -2019 2019
FIN FIN Guidelines Skill India Jan Shiksha Collaboration 2019