Facade is a magazine that challenges the human’s persona. Looking at the inner workings of a diamond we can see that there are many layers, like that of the
human interior. A fake diamond on the other hand still mirrors these qualities but has less value given to it because it doesn’t fit into society’s need for rarity. A fake diamond shares the outer appearance of a diamond but lacks that of its internal core, essentially it is pretending to be something it’s not, hence the idea of a “Facade.” This magazines attempts to deconstruct and analyze the layers that are built within, assisting to gain awareness of ones self. The sections are divided into three authenticity, value, and reflection all things that are relevant for a diamond but are less knowingly relevant for ones self by pealing back the layers that make us we are and paying attention. By turning the pages of “Facade” we hope it emulates the shedding of ones layers like
that of a diamond.