Competition Zuhair Murad is Elie Saab’s main competitor because they both offer similar products and cater to the same audience. Zuhair Murad has a similar style (a mix of East and West) the same USP point that Elie Saab offers. They are both Lebanese brands originating from Beirut. Both brands aspire to empower women in elegant creations and are worn by celebrities. They are successful due to a growing client base of high end wealthy women. However Zuhair Murad’s online presence is somewhat weak, not many campaigns but showing runway videos and images for new collections and behind the scenes. In this sense Elie Saab has a stronger online presence and creates more online campaigns and connects more with the audience.
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