Elie Saab Marketing plan

Page 14

Who is the customer?pen portrait Arabian former princess, Ameerah Al Tawee. Born into Saud dynasty, 36 years old. Divorcee. Lives a life of luxury and is married to a billionaire. She is Islamic. Smart and educated, has a degree in Business Administration. She travels on yachts and private jets. Travels to countries like Pakistan and Somalia for disaster relief concerns. Makes appearances for conferences, speeches and famous weddings. For instance she attended William and Kate’s wedding. She is a member of a board of trustees at Silatech and vice chancellor. Influences in her life are her royal islamic family , she has a good friendly reputation for she is a philanthropist. She is concerned with humanitarian projects and women empowerment. She is confident and addresses concerns for others,. She is widely seen as a role model for girls in the Middle East.


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