Promotions The brand does not offer sale promotions on the website or on store as this is often the case with luxury brands. Actress Sharon Stone wore Elie Saab Haute Couture Spring Summer 2020 on the cover of Bazaar India. And actress Liu Yifei wore Elie Saab for her film premiere Mulan. Kate Middleton wore the brand to the 2019 Royal Ascot which was a big deal for the brand as she was the first British royal to do so. Otherwise the brand isn’t heavily promoted in the media and the publicity compared more popular brands like Valentino and Dior is lower.
On social media Elie Saab is campaigning #standwithcreatives with the fashion trust arabia, this is a non profit organisation that provides financial and business support to fashion designers in the MENA region. This hashtag is to help support businesses affected by Covid-19 which will soon be able to give funds after application. #ourcommonthread is a hashtag for fashion designers who are connecting over the love of needle point which Elie Saab has posted on social media and uses the hashtag. The brand does well on social media and is very active in promotion and connecting emotionally with its audience, posting to comfort followers amidst the crisis and supporting designers in campaigns who aren’t as privileged.
