Elie Saab Marketing plan

Page 23

Plans commence July 2nd and the end report will be 31st December 2020

6 month time scale July

Creation of Elie Saab India site to sell products

Sep

Aug

Oct

Nov

Dec

Creation of Elie Saab India page. Daily uploads of Summer/Spring collection and Bridal wear

The doc series will be promoted on Instagram stories

Recruitment of research team

Gain permission to interview factory workers. Search for workers willing to be involved

Write a contract for the employees and factory workers

Camera crew and interviewer will visit the factory employees for a ten minute interview. Showing their home life, the family they are supporting and the effect of Covid-19.

Editing process

Sell products online based for India

The two part docu series will be uploaded on Elie Saab YT channel


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