Brand’s identity Mission: To dress confident women and make them feel beautiful in high quality, adorned gowns, emphasising the feminine silhouette and beauty. Brand style: Haute Couture with an emphasis on royalty, there is an Arabian influence, mostly hand embroidered/hand painted and studded with crystals. Self image: to make the client feel glamorous and become the “best version� of themselves, impeccably dressed and very feminine. Product aesthetic: Floor length bright-coloured silk gowns with chiffon and with embroidered lace, Swarovski crystals, pearls, gemstones.
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