1 minute read
PICKS OF THE WEEK
NPD AND MEDIA
VIMTO REBRANDS
Vimto is launching a new visual identity to deliver a cleaner, bolder and more modern look. Centred around a striking ‘V’, the new design nods to the brand’s 113-year heritage with the inclusion of ‘since 1908’ as well as its iconic red, white and purple colour palette.
KA GETS FRESH
Barr Soft Drinks is launching three new flavours under its Caribbean brand KA: Tropical Krush, Strawberry Soda and Citrus Punch. The new flavours will be supported by a yearlong brand investment and online advertising campaign. RSP: 79p
RYE SMILE
Speciality Brands has brought Michter’s Toasted Barrel Finish Rye 2020 release to the UK. It is made by taking Michter’s Single Barrel Kentucky Straight Rye at barrel strength and then further ageing it in a second custom barrel. RSP: £98
RITTER GOES NUTS
Ritter Sport has unveiled a new milk chocolate cashew bar alongside a new look across its nut selection bar range. The redesigned Nut Selection range (formerly called Nut Perfection) includes five products. RSP: £1.50
EASTER BONDING
Confectionery brand Bonds of London has unveiled its Spring 2021 range featuring a raft of new and improved products including sugar bags, confectionery bags, ‘Pun Boxes’, Shaker Cups, and kids’ novelty and impulse lines. All are available from Hancocks.
CHEAT ON MEAT
Knorr has announced its return to the nation’s TV screens as part of its £6m ‘#CheatOnMeat’ campaign featuring cooking duo, The Hairy Bikers. The TV ad aims to raise awareness of the brand and encourage people to #CheatonMeat this Veganuary and beyond.
