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PICKS OF THE WEEK SPECIAL – SWAN
NPD AND MEDIA
SWAN GLIDES INTO FLAVOURED INSERTS CATEGORY
LEADING FILTER BRAND SWANIS ENTERING THE FLAVOUREDINSERTS CATEGORY WITHTHE LAUNCH OF A RANGE OFFLAVOUR FUSION CARDS.
Republic Technologies (UK) is rolling out a new range of Flavour Fusion Cards under its Swan brand. Available from next month, the Flavour Fusion Cards let consumers create their own level of flavour in a packet of cigarettes or rollyour-own tobacco in just 30 minutes.
The lines are being launched in two variants – Fresh Burst and Menthol – in outers containing 25 individual cards.
“Following the change in legislation last May, we have seen a significant number of consumers looking for flavour alternatives to menthol cigarettes,” said Gavin Anderson, Head of Sales at Republic. “Building on the successful launch of our Swan Crushball Menthol capsule filters last Spring, our new Flavour Fusion Cards will enable retailers to offer shoppers even more choice in flavour and format. The cards will also provide smokers with the ultimate in flavour impregnation.
“The iconic Swan brand is a beacon within the tobacco accessories category and is synonymous with quality and value and we’re confident that this latest product innovation will enable retailers to drive sales within their tobacco accessories fixture.”
The flavour card sub-category is set to deliver £18m in annual sales for retailers [IRI, Nov 2020].
RSP: 39p per card
