NPD AND MEDIA
PICKS OF THE WEEK SPECIAL – SWAN TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
SWAN GLIDES INTO FLAVOURED INSERTS CATEGORY LEADING FILTER BRAND SWAN IS ENTERING THE FLAVOURED INSERTS CATEGORY WITH THE LAUNCH OF A RANGE OF FLAVOUR FUSION CARDS.
Republic Technologies (UK) is rolling out a new
The flavour card sub-category is set to
range of Flavour Fusion Cards under its Swan
deliver £18m in annual sales for retailers [IRI,
brand. Available from next month, the Flavour
Nov 2020].
Fusion Cards let consumers create their own level of flavour in a packet of cigarettes or rollyour-own tobacco in just 30 minutes. The lines are being launched in two variants – Fresh Burst and Menthol – in outers containing 25 individual cards. “Following the change in legislation last May, we have seen a significant number of consumers looking for flavour alternatives to menthol cigarettes,” said Gavin Anderson, Head of Sales at Republic. “Building on the successful launch of our Swan Crushball Menthol capsule filters last Spring, our new Flavour Fusion Cards will enable retailers to offer shoppers even more choice in flavour and format. The cards will also provide smokers with the ultimate in flavour impregnation. “The iconic Swan brand is a beacon within the tobacco accessories category and is synonymous with quality and value and we’re confident that this latest product innovation will enable retailers to drive sales within their tobacco accessories fixture.”
28 I SLRMAG.CO.UK / ISSUE 39 / WEDNESDAY 20TH JANUARY 2021
RSP: 39p per card
