NPD AND MEDIA
PICKS OF THE WEEK TO GET YOUR PRODUCT LISTED PLEASE CONTACT RAITKEN@55NORTH.COM
VIMTO REBRANDS
KA GETS FRESH
RYE SMILE
Vimto is launching a new visual
Barr Soft Drinks is launching
Speciality Brands has brought
identity to deliver a cleaner,
three new flavours under its
Michter’s Toasted Barrel Finish
bolder and more modern look.
Caribbean brand KA: Tropical
Rye 2020 release to the UK.
Centred around a striking ‘V’,
Krush, Strawberry Soda and
It is made by taking Michter’s
the new design nods to the
Citrus Punch. The new flavours
Single Barrel Kentucky Straight
brand’s 113-year heritage with
will be supported by a year-
Rye at barrel strength and then
the inclusion of ‘since 1908’ as
long brand investment and
further ageing it in a second
well as its iconic red, white and
online advertising campaign.
custom barrel.
purple colour palette.
RSP: 79p
RSP: £98
RITTER GOES NUTS
EASTER BONDING
CHEAT ON MEAT
Ritter Sport has unveiled a
Confectionery brand Bonds
Knorr has announced its return
new milk chocolate cashew bar
of London has unveiled its
to the nation’s TV screens as
alongside a new look across
Spring 2021 range featuring
part of its £6m ‘#CheatOnMeat’
its nut selection bar range.
a raft of new and improved
campaign featuring cooking
The redesigned Nut Selection
products including sugar bags,
duo, The Hairy Bikers. The TV
range (formerly called Nut
confectionery bags, ‘Pun
ad aims to raise awareness
Perfection) includes five
Boxes’, Shaker Cups, and kids’
of the brand and encourage
products.
novelty and impulse lines. All
people to #CheatonMeat this
RSP: £1.50
are available from Hancocks.
Veganuary and beyond.
WEDNESDAY 20TH JANUARY 2021 / ISSUE 39 / SLRMAG.CO.UK / 29
