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Home delivery opportunity
Snappy Shopper head of B2B marketing Dael Links shares his thoughts on the size of the home delivery opportunity for convenience retailers and his top tips to help them achieve delivered success.
sales, with all online grocery sales growing by 75.2% in 2020 to reach £22.3bn and account for a record 11.4% of all grocery sales. The January 2021 lockdown and slow roadmap out of the peak of the pandemic will give further opportunities for the online channel to capitalise, and this prolonged period of heightened demand will leave a legacy impact, with the market expected to be £4.9bn bigger in 2025 than our pre-pandemic expectations. How has the easing of Covid restrictions affected home delivery?
To get things started, can you tell us a little bit about yourself and your role at Snappy Shopper?
Sure. I joined in May of last year as the Head of B2B Marketing. Prior to taking the role, I followed Snappy’s journey from inception and became really excited about aligning with forward-thinking people – internally and externally. The role covers so many different aspects across the business,
but my team’s main focus is to acquire new retailers and to then engage them to produce the results we know they can deliver via Snappy Shopper.
In short, it hasn’t. Covid brought about a trend that will remain as restrictions completely ease. Post lockdown, the demand for home delivery and the desire to shop locally is greater than ever, but we believe the increasing number of anonymous dark stores is a threat to the local high street and convenience stores in particular. Snappy Shopper’s mission is to ensure that retailers are educated about the benefits of an online presence and how to grow their customer base by developing an omnichannel business, using its technology.
How big is the home delivery opportunity for local retailers?
What are the secrets to home
Huge! The obvious impact of this uptick in consumer engagement in the online channel has been a rapid acceleration in
delivery success?
14 I SLRMAG.CO.UK / ISSUE 100 / WEDNESDAY 13TH APRIL 2022
Firstly, a retailer’s menu and range is so important. We strongly advise a great
