COMMUNITY
SPAR UK
£100k Community Cashback scheme introduced The scheme will be the first initiative to launch the ‘nurture our neighbourhood’ pillar of the symbol group’s new brand positioning.
S
par has launched a £100,000 Community Cashback scheme, which will give grants to local voluntary or community organisations and charities that need it most. Shoppers from across the UK can apply for a grant for an organisation or charity they feel deserves funding. All applicants need to do is share the exceptional contribution a local organisation has made to their community and what the grant would be put towards. There are 30 grants available, covering all geographical regions across the UK. Amounts available are 5 x £10,000, 5 x £5,000, 5 x £2,000 and 15 x £1,000.
Successful applicants will then be visited and awarded their grant from their local Spar representative. Applications can be made on until 4 May 2022. The campaign will be supported in-store with POS and on all Spar UK and RDC digital channels with paid advertising across social media. The scheme will be the first initiative to launch the ‘nurture our neighbourhood’ pillar of the symbol group’s new brand positioning, called ‘The Joy of Living Locally’. Suzanne Dover, Spar UK Brand and Marketing Director, said: “Spar believes in nurturing our neighbourhoods and supporting the communities we serve.
One way we are helping to do this, is by giving back to local organisations who are actively working in these communities. “Our £100,000 Community Cashback scheme will invest back into the local communities and provide deserving local organisations some extra financial help to support their aims in providing benefits to those communities. “We know the importance of looking after our shoppers and this will help build and strengthen neighbourhoods. We look forward to helping thirty deserving causes over the next few months.”
WEDNESDAY 20TH APRIL 2022 / ISSUE 101 / SLRMAG.CO.UK I 21
