NPD AND MEDIA
PICKS OF THE WEEK – LUCOZADE ENERGY
SAY HALO TO LUCOZADE’S NEW XBOX PROMO Convenience retailers also have the chance to win an exclusive Xbox prize pack.
Lucozade Energy has teamed up with Xbox to give
500ml, 900ml, and 4x380ml multipacks. The promo
shoppers the chance to win big with a new on-pack
will be supported by £2m total spend, which includes
promotion landing in stores from early May.
out-of-home advertising, a Snapchat lens, a web-
By scanning a QR code on pack, Lucozade Energy drinkers will have the chance to win a host
page takeover on gaming fan website Fandom, and a partnership with live streaming site Twitch.
of prizes to meet all their gaming needs – includ-
Convenience retailers also have the chance to
ing Xbox Series S consoles, complete with Xbox
win an exclusive Xbox prize pack, including an Xbox
Game Pass Ultimate 12-month subscriptions. And,
Series S console, to raffle off to their shoppers. The
to celebrate the Season 2 launch of Halo Infinite,
winning retailers will receive a full toolkit to run the
shoppers can redeem exclusive in-game bonuses
competition, consisting of posters, entry cards for
with every promotional bottle purchased.
the till, and point-of-sale materials to create a buzz
The promotion will see bottles of Lucozade
in store and encourage shoppers to enter the raffle.
Energy, Orange, Original, Apple and Cherry transformed with limited-edition Halo sleeves that
To be in with a chance of winning, retailers
feature the game’s Master Chief character.
should email SBFTrade@hanovercomms.com
It will be live on-pack from May until August across multiple formats: 380ml (standard & PMP),
22 I SLRMAG.CO.UK / ISSUE 101 / WEDNESDAY 20TH APRIL 2022
with their name, store name and address by 27 May 2022.
