THIS WEEK
NPD AND MEDIA
PICKS OF THE WEEK – FAMOUS GROUSE
FAMOUS GROUSE DIAGEO GOLDEN WONDER CAMPO VIEJO WHITE CLAW GINSTERS MARS WRIGLEY PLUS PICKS
FAMOUS GROUSE LAUNCHES SHERRY CASK FINISH The brand says its new blend has been in development for more than two years.
The Famous Grouse has unveiled Sherry Cask
Grouse plans to support further habitat protection
Finish, a new premium expression of Speyside
projects focusing specifically on the Capercaillie.
malts matured in sherry seasoned, European
Sanele Gwala, Global Senior Brand Manager
oak casks to deliver a blend of rich, warming and
at The Famous Grouse, commented: “The aim
spiced flavours.
was to create a blend that is slightly sweeter but
A permanent addition to The Famous Grouse portfolio, the blend has been in development for
still in keeping with the smooth and distinct DNA of classic Grouse.
over two years and takes its name from the matura-
“Once the blend is in its final stages of matu-
tion process that uses the most premium ex-sherry
ration, which involves the meticulous combination
casks to secure a sweeter balance.
of hand-selected malt and grain whiskies, The
The packaging of Sherry Cask Finish features
Famous Grouse Master Blender does not stop
the Spanish female Capercaillie. It was chosen for
there. The full blend is married in ex-sherry casks
its link to the product’s Spanish sherry heritage and
to further enhance their sweet, rich, and smooth
its vivid orange and red plumage which echoes
characters. The Sherry Cask Finish is a deca-
the deep amber of the liquid itself. Alongside its
dent blend of festive flavours including chocolate,
ongoing support for RSPB Scotland, The Famous
almonds, dried fruits, and sweet spices.”
WEDNESDAY 25TH MAY 2022/ ISSUE 106 / SLRMAG.CO.UK I 25
