RANGES
NISA
Nisa retailers introduce Co-op’s summer range The range incorporates firm favourites alongside a raft of NPD lines with a guide on suggested must-stock lines.
T
he Co-op summer range has launched into Nisa this month offering new tastes to help celebrate summer and offer value. The ‘Summer Feastival’ collection incorporates a collection of dips and side salads, picnic treats and barbecue bits, ice cream tubs and cones, as well as refreshing new lines in licensed. The range includes firm favourites alongside a raft of NPD lines with a guide on suggested must-stocks.
In addition, the Co-op own brand gives everyday value to the shopper, as well as good margins to retailers. The launch is supported by a full-colour brochure, which is now live online. Jonny Lambert, Wholesale Category Lead for Co-op, said: “With two-thirds of shoppers currently worried about rising costs, we’re supporting Nisa partners to help shoppers be smarter with their spending with the Co-op own-brand range.
“Summer is always a good opportunity for convenience stores when good weather makes people more spontaneous, meaning they’re more likely to buy outside of weekly shops and while on the move. With the cost of living squeezed like never before, the great value summer collection is perfect to help partners take advantage of this potential extra trade.” The range is available to order now via the Nisa order capture system.
WEDNESDAY IST JUNE 2022/ ISSUE 107 / SLRMAG.CO.UK I 27
