THIS WEEK BARR SOFT DRINKS RIBENA WKD MARS WRIGLEY PLADIS ELFBAR ROBINSONS PICKS
NPD AND MEDIA
PICKS OF THE WEEK – BARR SOFT DRINKS
BARR LAUNCHES FRUITY LEMONADES The company says the new sub-range has been created to meet the needs of Gen Z shoppers, who are the heaviest soft drinks consumers.
Barr Soft Drinks is set to add incremental summer
sumers. Barr Fruity Lemonade Cherry and Fruity
sales to the soft drinks category with the launch
Lemonade Blue will be available from June this
of its latest innovation – Barr Fruity Lemonades.
year, across all channels.
The new sub-range, Barr Fruity Lemonades,
Adrian Troy, Marketing Director at Barr Soft
has been created to meet the needs of Gen Z
Drinks, said: “Barr is well known for its wide range of
shoppers, who are the heaviest soft drinks con-
tasty and enticing flavours. With flavoured carbonates acting as the perfect entry point into the soft drinks category, new product innovation is key for retailers looking to drive incremental sales. “Barr Fruity Lemonades offers shoppers something really quite different, blending big, full-on fruit flavours with a refreshing lemonade finish.” The company said that in consumer research with 12-24-yearolds, both new flavours performed extremely well, with more than 85% saying they would buy it again and 77% of non-Barr drinkers confirming intent to purchase. Troy added: “We are launching this exciting NPD alongside an exciting range of POS across all channels. Retailers should stock up on both flavours and make use of this eye-catching POS to grab shoppers’ attention and encourage impulse sales throughout the summer months, a key sales period for soft drinks.” The range is available in outers of 12 x 500ml PET bottles (RSP 89p).
30 I SLRMAG.CO.UK / ISSUE 107 / WEDNESDAY 1ST JUNE 2022
