NPD AND MEDIA
PICKS OF THE WEEK – MULTIBRANDS
THIS WEEK MULTIBRANDS COORS PICKS OF THE WEEK
MULTIBRANDS LAUNCHES ‘GAME-CHANGING’ DISPOSABLE VAPES
The company’s researchers have developed a 600-puff disposable vape, which promises the 600th puff to be as strong as the first, at a very low cost to retailers.
Multibrands has launched a new disposable vape that looks set to make a real dent in the market. The Bradford-based company, manufacturer of the long-life Supacell
Hussain says that it’s not just the added bat-
battery range, says it has made a major
tery life that promises to keep punters returning
breakthrough in vape technology with its new
to Tech-Bar stockists in shops and forecourts up
Tech-Bar vape range.
and down the country.
The company’s researchers have developed
“Tech-Bar is available with 25 flavours that will
a 600-puff disposable vape, which promises the
remain full and strong from the first hit to the last.”
600th puff to be as strong as the first, at a very
Hussain says the added good news for retailers
low cost to retailers.
is the profitability of Tech-Bar.
Multibrands Chief Executive, Imran Hussain,
“It’s perfect. A retailer could sell a Tech-Bar
said: “We’re very excited by the Tech-Bar offer.
disposable vape for £5.95 and make a decent
We did a huge amount of research into learning
profit,” he added.
what vapers like and dislike, and Tech-Bar is a direct result of that.
Some disposable vape brands have recently struggled with piracy and counterfeiting, but Tech-
“We learned that many disposable vape users are
Bar has a built-in defence against any brand
disappointed when a vape loses power in the last
corruption. Each device comes with its own indi-
stages of the vape experience, so we engineered
vidual QR code so a user can immediately scan it
Tech-Bar so it keeps on giving right until the last puff.”
with their phone and check it’s genuine.
WEDNESDAY 15TH JUNE 2022/ ISSUE 109 / SLRMAG.CO.UK I 23
