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Shopper Insight

Shopper Insight

One Stop continues partnership with FareShare

The retailer is selling a summer holiday activity book with all profits going towards helping FareShare provide food to struggling families.

One Stop is working with charity FareShare, which fights hunger and tackles food waste, over the summer holidays in a bid to help vulnerable families.

The symbol group launched its partnership with FareShare at the end of last year, with an £80,000 donation that supported vulnerable families over the festive season and February half-term this year.

To further support these fundraising activities, One Stop is launching a Summer Holiday activity book which will is available to purchase in-store for £1 until 2 September. All profits from the sale of the books will go towards helping FareShare provide food to struggling families.

This is the third time that One Stop has launched a children’s activity book to help raise funds for FareShare, featuring a new protagonist and hero. The latest book has a summer theme, with Suzi the Strawberry’s summer holiday journey charted through fun activities, with fun characters to find along the way.

The limited-edition book is available to purchase for £1 across all of the One Stop stores and includes colouring pages, word searches and dot-to-dot pictures.

In addition, One Stop is donating 2p to FareShare from every individual and multipack of fresh fruit and vegetables sold, helping to increase fundraising and provide food to people going hungry across the UK. This promotion also runs until 2 September.

The partnership will be promoted in-store with POS and digital marketing.

Neil Thomas, Head of Transformation at One Stop, said: “We believe that with over 900 stores throughout the UK, we’re able to continue making a real difference this summer and support FareShare.”

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