Picks of the Week

WALKERS SUPPORTS RETAILERS AHEAD OF HFSS

A new guide aims to help retailers understand whether they are likely to be impacted by junk food regulations when they come into force in October.

Walkers has issued a new digital HFSS guide to assist retailers in navigating the implications of the forthcoming English legislation for the savoury snacks category.

The guide is intended to help retailers understand whether they are likely to be impacted this October and includes information that Walkers hopes will help them to take appropriate action for their stores while maximising their savoury snacking sales.

The guide will also become available in different languages, including Punjabi and Hindi, for greater inclusivity.

In support of the guide, Walkers will be releasing a ‘Walkers Hub’ on *shopt – a dedicated area where convenience retailers can access industry-leading content. A crisp display generator tool will be available; retailers can receive bespoke crisp layouts for their shelves by entering a few simple details about their store and shoppers. The area can be found here. [https://shopt.digital/gb/ pepsico/]

Retailers can also earn ‘rewards’ for stocking specific Walkers Hero 25 products (Walkers’ list of best-selling SKUs) and merchandising display support via the *shopt app.

In addition, Walkers will be applying clear labelling to product cases, offering guidance to retailers on whether the product is non-HFSS and where best to position in-store. The outlined approach aims to drive awareness of the legislation and clear up any confusion on the specifics.

It will also help retailers navigate the upcoming changes in regulations and continue to grow savoury snacking sales.

Kirsten Reid, Impulse Category Management Channel Lead for PepsiCo UK, said: “Our focus right now is on helping retailers to navigate and prepare for the upcoming HFSS regulations. Our digital guide will focus on snacking growth strategies and includes dos and don’ts and handy visuals too.”

Earlier this year, Walkers set an ambitious goal that by 2025, half of its snacks sales will come from products that are non-HFSS or from products sold in portions of 100 calories or less. A wide-ranging NPD pipeline has already seen the launch of Walkers 45% Less Salt and non- HFSS Walkers MAX Hot Sauce and Fiery Prawn Cocktail.

MONDELEZ’S EERIE-SISTIBLE HALLOWEEN LINE-UP

Mondelez is aiming to repeat last year’s Halloween success, when it achieved a 42% year-on-year growth.

Mondelez has unveiled its Halloween range for2022, as it bids to repeat last year’s success,when the confectionery giant’s seasonal portfoliosaw 42% year-on-year growth.

Fondant-filled Cadbury Goo Heads make areturn for this year’s season in both five-packand mini sharing bag formats. New for this year,however, Cadbury Goo Heads are available in aclip strip format to help drive impulse and incrementalsales.

Treatsize chocolate bags – like Cadbury DairyMilk Buttons, Cadbury Fudge, and Cadbury Crunchie– are also back, as are Cadbury SkeletonFingers: a combination of Cadbury White chocolateand crispy biscuit in a sharing box.

Also returning are Oreo Spooky Biscuits. Thevanilla-flavoured biscuits have orange-coloured crememiddles and a special spider-web embossed detail.

The Maynard Bassetts sharing range rounds offthe Mondelez Halloween offer, with Wine Gums,Jelly Babies and Liquorice Allsorts available in400g packs.

THE LOWDOWN…

Cadbury Goo Head Five-Pack

● 200g, RSP £3.13, RPP £2.20, cases of 28Cadbury Mini Goo Heads (now available inclip-strip)

● 78g, RSP £1.49, RPP £1, cases of 22Cadbury Dairy Milk Buttons Treatsize Bag

● 170g, RSP £2.79, RPP £2, cases of 12Cadbury Fudge Treatsize Bag

● 202g, RSP £2.79, RPP £2, cases of 14Cadbury Crunchie Treatsize Bag

● 210g, RSP £2.79, RPP £2, cases of 10Cadbury Freddo & Friends Treatsize Bag

● 191g, RSP £2.79, RPP £2, cases of 16 Cadbury Heroes Treatsize Bag

● 216g, RSP £2.79 RPP £2, cases of 14Maynard Bassetts Wine Gums 400g Bag

● 400g, RSP £2.51, cases of sixMaynard Bassetts Jelly Babies 400g Bag

● 400g, RSP £2.51, cases of sixMaynard Bassetts Jelly Babies 400g Bag

● 400g, RSP £2.51, cases of sixOreo Spooky

● 154g, RSP £1.19, RPP 75p, cases of 16Cadbury Skeleton Fingers

● 114g, RSP £1.85, RPP £1.25, cases of 20

TOP TRICKS FOR HALLOWEEN FROM MONDELEZ

● Shoppers will look to embrace the missed ritualsof previous years, so stock up on sharingformats and treatsize packs for social events.

● Increase your incremental and impulse salesby building excitement in store with seasonaldecorations, costumes and promotional packs.

● Ensure you’re well stocked throughout theseason to provide for varying seasonal shoppermissions, from self-eat and treats, to sharingand ‘big nights in’.

CHICAGO TOWN KICKS OFF FESTIVAL CAMPAIGN

The brand is taking Chicago-inspired Deep Dish to four different festivals across the UK.

Frozen pizza brand Chicago Town has launched a campaign across the festival scene this summer.

The brand is touring Chicago-inspired Deep Dish around four different festivals across the UK; it has already visited Tramlines Festival in Sheffield (22-24 July) and Kendal Calling in the Lake District (28-31 July).

Chicago Town will further showcase its Deep Dish range at Boardmasters in Cornwall (10-14 August), and Victorious in Portsmouth (26-28 August).

As part of the campaign, 75,000 samples of Chicago Town’s Deep Dish pizza are being given out across 15 days. Festival goers can choose from four different flavours – Four Cheese, Pepperoni, Cheezeburger (vegan), a festival exclusive flavour, and Sausage & Blueberry, inspired by the brand’s trips to Chicago.

Chicago Town is distributing free pizza vouchers to festival attendees so they can continue their love for Deep Dish when they get home.

Festival attendees can become part of the brand’s full gallery wall, made up of branded content, by taking a selfie with their Deep Dish sample.

Chicago Town is also giving consumers the chance to win free tickets to the festivals via owned channel social media competitions.

Rachel Bradshaw, Marketing Manager from Chicago Town, said: “Festivals are such a big attraction during the summer months, with millions of the British public attending a range of different festivals every year.

“Whilst they enjoy the music and everything else that comes with the festival experience, we really wanted to introduce festival goers to the great taste of Deep Dish and a chance to offer them an exciting festival exclusive flavour, sausage & blueberry, alongside the favourites we know our customers love. With each Deep Dish pizza fully loaded with toppings and lashings of our signature tomato sauce, we know festival-goers are going to love tucking in.”

PICKS OF THE WEEK

MALTS LAUNCH

Wemyss Malts is launching a new exclusive single cask range. The launch will bring 19 new single cask whiskies to global markets after years of sampling, sourcing and ageing by a team of experts. The packaging has a premium design reflecting the whisky inside.

PAPER INNOVATION

Greenall’s, The Original London Dry Gin, has launched in a paper bottle. The bottle is made from 94% recycled paperboard, with a food-grade pouch to contain the gin, and is five times lighter than a glass bottle. The new bottle (70cl, RSP £15.50) is available to order now.

JUICY NEWS

Mondelez is tapping into the trend towards authentic ingredients with the launch of ‘Juicies’. The new range comprises Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies, and The Natural Confectionery Co. Juicy Snakes. All are available in 130g bags (RSP £1).

CARAMEL TREAT

Cadbury has revealed a limited-edition salted caramel Wispa Gold bar. The new flavour is available to retailers in a single 45g bar with a recommended selling price of 69p. Wispa will publicise the new limited edition through in-store activity, online advertising and PR.

GIN-NOVATION

Stoli Group has launched small batch Tulchan Gin, distilled in Speyside. Taking its name from Tulchan Estate in Scotland, Tulchan Gin is inspired by its natural surroundings with botanicals including sloe berries, elderflower and blackberry leaves, which are found on the estate.

CHUNKY CARAMEL

Kitkat has launched a limited-edition caramel version of its Chunky range. The latest edition to the Chunky line-up features a thick layer of runny caramel on top the brand’s classic wafer, covered by smooth milk chocolate. The 43.5g bar has a recommended selling price of 70p.