Spar

Spar sponsors Lancashire race

Spar is sponsoring the City of Preston 10k for a second time in association with primary wholesaler and distributor James Hall & Co.

Spar is the primary sponsor Lancashire’s leading running event the City of Preston 10k, delivered by health and wellbeing charity the Running Bee Foundation. More than one thousand runners are expected to take to the streets of Preston on 25 September for the race.

The event also sees the return of MyFirst Mile, an initiative created and delivered by the Running Bee Foundation, which encourages people of all ages to complete a mile and begin their health and fitness journey, whether they run, walk or jog.

Spar is sponsoring the event for a second time in association with James Hall & Co, Spar’s primary wholesaler and distributor for the North of England.

Niels Dekkers, retail development director at James Hall & Co, said: “The Spar City of Preston 10k is aligned to Spar’s brand pillars as it brings the community together and is an occasion for families to link up in one place, all while promoting the benefits of exercise and its role in a healthy lifestyle.

“James Hall & Co. Ltd is proud of its Preston base and we will have a number of our employees running under the banner of Team Spar in what is a home race for many.”

Steve Kenny, The Running Bee Foundation lead, said: “We believe we have planned the best Spar City of Preston 10k yet in terms of overall package, and it is one where entire families can participate in either by running or spectating to get into the spirit of the occasion.

“The support Spar has shown for the race again is gratefully received by everyone at the Running Bee Foundation.”